Qualification → Ph.D. , MBA, UGC(NET), PGDRM, MA (Tourism Management)
Area of Interest →
The area of interest encompasses consumer behavior, service industry management, organizational behavior, and educational technology. This includes examining how psychological and social factors influence consumer and employee choices, with particular attention to service delivery contexts, customer experience design, and workplace dynamics. The area also extends to qualitative explorations of lived experiences within service work environments, such as employee well-being and exploitation, as well as the adoption and impact of technology-enabled tools in educational and learning contexts.
Field of Interest → The field of interest centers on both qualitative and quantitative research methods, reflecting a commitment to methodological rigor and depth across diverse research contexts. Particular emphasis is placed on Structural Equation Modeling (PLS-SEM) for quantitative analysis, enabling the empirical investigation of complex, multi-construct relationships and the testing of theoretical frameworks involving latent variables.