Birla Institute of Technology, Mesra

Faculty Image

Dr. Mili Dutta

Joined Institute on : 3-Apr-2007

  • Assistant Professor
  • Management
  • Ph D(Management), NET(Management), MBA(Marketing, Human Resource Management), LLB, B. Sc.
Contact Address

Birla Institute of Technology, Mesra ,Lalpur Ranchi

Ranchi

  • Phone Office - 0651
  • Phone Residence - 0651
  • Email - milidutta@bitmesra.ac.in
Work Experience

Teaching : 19 Years

Research : 19 Years

Individual: 19 Years

Professional Background

 

Dr Mili Dutta, possesses 18 years of experience in academics and research.  She is currently working as Assistant Professor, Department of Management, Birla Institute of Technology, Mesra,  Lalpur, Ranchi. She holds her Ph.D degree in the field of Management from BIT ,Mesra. She has done her  MBA in the field of Marketing and Human Resource Mangement from BIT,Mesra. She is NET(Management) qualified.Her areas of interest include HR issues ,Social sciences and general management. She has contributed several papers in national and international management journals.  She has also presented papers in national and international conferences. As a part of pursuit for academic excellence, she has attended several seminars, workshops and conferences related to strategic management, marketing research and teaching methodology.Has been reviewer of journals like Inderscience, Journal of Economics ,Management and Trade  . She has organized two days’ Workshop along with Ms Anupma Sahai on DEVELOPING LEADERSHIP SKILLS AMONG BUDDING ENTREPRENEURS (DLSABE-2022), 12- 13th March 2022, BIT Mesra ,lalpur,Ranchi.

My profile :https://sites.google.com/bitmesra.ac.in/profile-dr-mili-dutta/home

Research Areas

My area of research is concerned with Corporate Social Responsibility ,Employer Branding and sensory marketing

Award and Honours

Awarded certificate of excellence in reviewing by Journal of Economics ,Management and Trade

Rapporteur of Session at International Conference  organized by ISLE

Chairperson for HR Session at International Conference held at Arka Jain University,2025

Publications
  •  2025

  • Traymbak S, Dutta M. The Role of Emotional Intelligence in Enhancing Life Satisfaction Among Hospitality Professionals in India. Annals of Neurosciences. 2025;0(0). doi:10.1177/09727531251343253

  •  MA Khan, M Dutta, BK Dutta, A Sharma, N Gorowara ,Recently Created Green Technology Business Innovations: Creating a Path Toward Sustainability ,Advancing Social Equity Through Accessible Green Innovation ,403-420 ,IGI Global Scientific Publishing ,DOI: 10.4018/979-8-3693-9471-7.ch025

  • 2024

  •  G. V. Shruti Lakshmi; Mili Dutta; Pranab Kumar ,Technology used in talent management to provide employee experience at workplace ,AIP Conf. Proc. 3164, 040007 (2024) ,https://doi.org/10.1063/5.0214093 ,https://pubs.aip.org/aip/acp/article-abstract/3164/1/040007/3295273/Technology-used-in-talent-management-to-provide?redirectedFrom=fulltext   

  • M. Dutta, S. Trayambak and M. Sharma, "A Study on Neuromarketing Variables in Automobile Sector with Special Reference to Indian Consumers," 2024 4th International Conference on Innovative Practices in Technology and Management (ICIPTM), Noida, India, 2024, pp. 1-6, doi: 10.1109/ICIPTM59628.2024.10563298. keywords: {Industries;Technological innovation;Decision making;Neuromarketing;Media;Market research;Manufacturing;Automobile industry;neuromarketing and consumers},

  • Kumari, P., & Dutta, M. (2024). E-Recruitment Revolution: Leveraging Social Media for Modern Talent Acquisition. Journal of Electrical Systems, 20(10s), 1845-1850. 

  •  G. V. Shruti Lakshmi; Mili Dutta; Pranab Kumar ,Technology used in talent management to provide employee experience at workplace ,AIP Conf. Proc. 3164, 040007 (2024) ,https://doi.org/10.1063/5.0214093 ,https://pubs.aip.org/aip/acp/article-abstract/3164/1/040007/3295273/Technology-used-in-talent-management-to-provide?redirectedFrom=fulltext   
  • 2023
  •  Aggarwal, M., Dutta, M., Madaan, V., Tam Pham, L., & Lourens, M.(2023) Impact of Green Human Resource Management on Sustainable Performance. In E3S Web of Conferences (Vol. 399, p. 07005). EDP Sciences.
  •  Prasad, D. R., & Dutta, M. (2023). Indian Firms and Social Responsibility-An Analysis of Relationship between CSR Investment and Business Performance Using ESG Index in Central Coalfields Limited. European Economic Letters (EEL), 13(3), 276-281
  •  Traymbak, S., Shukla, A., & Dutta, M. (2023). A Study of Reliability and Validity of Constructs of Neuromarketing Among Indian Consumers. Annals of Neurosciences, 09727531231181868.    https://journals.sagepub.com/doi/full/10.1177/09727531231181868 
  •  Role of Employees Social Media Stories in Employer Branding: A Qualitative Study , "Re-envisioning Organizations through Transformational Change ",Routledge Taylor and Francis Group,1,PP  53-74 ,2023  eBook ISBN9781003267751 DOI : 10.4324/9781003267751-5   https://www.taylorfrancis.com/chapters/edit/10.4324/9781003267751-5/role-employees-social-media-stories-employer-branding-qualitative-study-mili-dutta-shruti-traymbak-meghna-sharma-jimnee-deka   
  • 2022
  •  Kumari, P., & Dutta, M. (2022). E-recruitment through social media: A regression analysis. International Journal of Health Sciences6(S6), 3749–3759. https://doi.org/10.53730/ijhs.v6nS6.10446https://sciencescholar.us/journal/index.php/ijhs/article/view/10446
  • Reliability and Construct Validity Assessment of Wong and Law Emotional Intelligence Scale and Satisfaction With Life Scale in the Indian Hospitality Industry, Annals of Neuroscience , pp 1-8, 2022,SAGE Journals https://doi.org/10.1177/09727531221100249
  •  Dutta, M.,Dutta, B.K.& Bhagat R .N. (2022). The rising Affluence of Social Media Promotion :An emerging Perspective to rise above the clutter, Bizcraft -Journal of Faculty of Management Science,Sept21-Feb22,Vol. 14 No. 2  pp 40-47 
  •  A Pathway  towards  Green India: Green Funds and Green Investment. Journal of Positive School Psychology6(2), 4151-4156,2022
  • 2021
  • The Changing Landscape Of Csr In India During Covid-19 And Response Of Indian Corporate ,Webology , Vol ume 18 ,Issue 5,1478-1492 ,2021 (ISSN: 1735-188X)
  • A study on internal migration of Labour in India and impact of COVID-19 on their Livelihood ,Digital Disruption & Transformation-A Multidisciplinary perspective ,KAAV Publications ,147-163 ,2021, ISBN: 978-93-91842-25-3
  • Heavy Engineering Corporation A 65 Year old History of operations and a massive history of Milestones: Both positive and negative ,Indian Traditional Wisdom-Revisiting the Relevance ,Bharati Prakashan ,61-65 ,2021
  • 2020
  •  Sensory Marketing and Its Role In Attracting Customers: A Conceptual Review. International Journal of Advanced Science and Technology29(7s), 5975-5983. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/26523
  • Employer Branding and its Role in Effective Recruitment, AIMS International Journal of Management Volume 14(2):89 ,July 2020 ,July 2020 ,DOI: 10.26573/2020.14.2.2 http://www.aims-international.org/AIMSijm/papers/14-2-2.pdf
  • 2018
  • Business Management Practices-New Trends and challenges , "Entrepreneurship:A journey from job seekers to job Providers", Bharti Publications ,pp 324-332 ,2018
  • 2016
  • CSR-The New Paradigm , "A Paradigm shift in the corporate culture with initiatives towards Social Responsibility" Bloomsbury Publication ,pp 302-317 ,2016
  • 2014
  • Paper publication in international journal , IJMRS's International Journal of Management Sciences, A Study on the Relationship between Emotional Labor, Job Satisfaction and Customer Satisfaction, IJMRS's International Journal of Management Sciences, ISSN 2277-968X ( Volume 03, Issue 03, Sept. 2014 ), http://www.ijmrs.com/Abstract.aspx?Paper=P11323104
  • 2013
  • Paper published in conference proceedings at International Conference on Management & Information System, ICMIS 2013, Chitkara University, AUE, Bangkok on “Social Media Promotion in Emerging Market: An Indian Perspective, ISBN 978-81-924713-4-1
  • 2012
  • “Social Media Promotion: Role of IMC in Rising above the Clutter”, National Conference on Emerging Challenges for Sustainable Business 2012,IIT- Roorkee, pg 1437-1451 ,ISBN - 978-93-81583-46-3 , http://www.domsiitr.info/allpaper/Social%20Media%20Promotion-Role%20of%20IMC%20in%20rising%20above%20the%20Clutter_Mili%20Dutta_MKT039.pdf
  • 2011
  • Paper publication in International Journal, APJRM September, 2011 Human Resource Accounting – The New Perspective, Asia Pacific Journal of Research in Business Management, Volume 2, Issue 9 (September, 2011) ISSN 2229- 4104 http://www.skirec.com/images/download/apjrbm/APJRBM%20SEPT%202011%20KEY%20WORDS/8%20MILI%20DUTTA%20HR%20accounting1.pdf
  • 2009
  • Paper published in conference proceedings at International Conference on ‘Agripreneurship & Rural Development’ organised by FMS-Banaras Hindu University, titled “Role of Agri Entrepreneurs in the Growth of Food Processing Industry”, December 2009
  •  Dhar et.al , New marketing realities , "Impact of reliance fresh on small and marginal farmers" , Excel Publications, pp 10-15 ,2008. https://books.google.co.in/books/about/New_Age_Marketing.html?id=emgtOx2sIWMC&redir_esc=y
  • 2008
  • Paper published in conference proceedings at Nirma International Conference (NICOM-2008) on Strategies and Trends in Marketing: A new Economy Perspective, titled ‘Impact Of Reliance Fresh on the Small and Marginal Farmers & Intermediaries’, MARKETING-A new perspective 2008, Pg:109-113 ,01Excel books,ISBN:978-81-7446-587-0                                                                                                                       
  •     2007
  • Published research paper in biannual Journal ‘Ideal Research Review’ titled “Promoting Horticulture through Value Addition in the System”, ISSN No.0973- 0583 , August 2007  

WORKSHOPS/FDPS ATTENDED (2007- till date)

  1. “Strategic Management:Theory and practice” IIT Kharagpur  from 22nd May 2008 to 25th May 2008 (AICTE Sponsored)

 
  1. “Role of  soft skills in effective classroom management ”  IIT Roorkee from 23rd  June 2008 to 4th July 2008 (AICTE Sponsored)

 
  1. “ Interpersonal communication” IIT Kharagpur from 17th Feb 2009 to  22nd  Feb 2009 (AICTE Sponsored)

 
  1. Recent Advances in Human Resource Management” IIT Kharagpur from 22nd March 2010to 27th March 2010 (AICTE Sponsored)

 
  1. Business Excellence through TQM  ,Institute of Science and  Management  from 20th June to 2nd July 2011 (AICTE Sponsored)

 
  1. Marketing Research:Role of consumer Behaviour  Vinod Gupta School of management, IIT ,Kharagpur  from 21-25th May,2012 ,(AICTE Sponsored)

 
  1.  Orientation programme  organised by  UGC Staff College, Ranchi  from 25th Nov-22nd December 

 
  1. UGC Sponsored Summer School  organised by UGC Academic Staff Colllege, Ranchi University 23rd May 14- 12th June , 2014 UGC Sponsored

  2.  Research Methodology short-term online  course organised by EdBhoomi from 27th April -4th May,2020

  3. Statistical Package for social Sciences short-term online live course  organised by EdBhoomi  from 5th May -16th May,2020

 
  1.  Simplifying literature review & methods to write a review article  organised by Voice of Environment ,20-21st May,2020

 
  1. “Managing Online classes and co-creating MOOC:2.0” by Teaching Learning Centre, Ramanujan College, University of Delhi from 18th May-June 03,2020 Ministry of Human Resource Development Pandit Madan Mohan Malviya National Mission on Teachers and Teaching

  2. “Open Source Tools for Research ” by  Teaching Learning Centre, Ramanujan College, University of Delhi ,08th June -14th June,2020 ,Sponsored by Ministry of Human Resource Development Pandit Madan Mohan Malviya National Mission on Teachers and Teaching

  3. Community University Engagement: Moving Towards engaged Teaching, Research and service ,PRIA International Academy18-25 May,2020 , Association of Indian Universities

  4. Faculty development program on "How to teach Online" by Indian Institute of Management (IIM) Indore ,July 6,2020  -July 11,2020.

  5.  Completed Online non-credit course on authorized by University of Pennsylvania and offered through  Coursera  on "English for career development" , July 28th ,2020

  6.  Completed  an online non-credit course authorized by University of Minnesota and offered through  Coursera  on  "Preparing to Manage Human Resources " ,August 27th, 2020

  7. One week Faculty Development Programme on "Open Source Tools for Research",by Teaching Learning Centre, Ramanujan college, University of Delhi ,under the aegis of Ministry of  of Human Resource Development Pandit Madan Mohan Malviya National Mission on Teachers and Teaching ,03-09 April,2021

19.  5-day online FDP on "Inculcating Universal Human Values in Technical Education" organized by All India Council for Technical Education(AICTE),8th -12th November,2021

20. Online Advanced FDP on "Sustainable Business Eco-system",at National Institute of Technology,Roukela under AICTE Training and Learning(ATAL) Academy,10th-14th January,2022. 

21. Participated  in IP Awareness/Training program under National Intellectual Property Awareness Mission  organized by Intellectual Property Office ,India (Ministry of commerce and Industry ),8th April,2022 

22. Completed FDP on Systematic Literature Review  by Jaganaath International Management School,Kalkaji,New Delhi  ,12th October,2022

23.  Completed FDP on Digital transformation organised by Department of Management ,BIT Mesra ,4th December to 8th December,2023

24. Completed one week Short term training program on "Innovative AI tools for research excellence:A Hands-on STTP for effective writing and data visualization" by Department of Computer Engineering,Guru Gobind Singh College of Engineering& Research centre ,Nashik ,Maharastra & RSP science Hub coimbatore,Tamil Nadu ,26th August to 31st August ,2024

25.  Completed 5 day FDP on AI for Managers by E&ICT Academy IIT Kanpur ,5th August,2025 to 16th August ,2025

 CONFERENCES ATTENDED

    Title of Conference/Seminar etc : International Conference on Multidisciplinary concepts in Management ICMCM-2025

         Title of the Paper presented  : An impact of wong and Law's constructs on satisfaction  with life in Indian Hospitality sector:An    

                                                          Empirical Study

         Date(s) of the event :   9th-10th January 2025

         Organised by :    Department of Management Studies ,G L Bajaj Institute of Technology & Management ,Greater Noida ,India

 

Title of Conference/Seminar etc : International Conference on Innovative Practices in Technology and Management (ICIPTM 2024)

         Title of the Paper presented  : A study on neuromarketing variables in automobile sector with special reference  to Indian consumers

         Date(s) of the event :   21st -23rd  February 2024

         Organised by :     AMITY UNIVERSITY (IEEE)

   

         Title of Conference/Seminar etc :  Transformation 2024 Integration of peopleTechnology and Environment to build sustainable Business Organization"

         Title of the Paper presented  :  A study of factor Analysis of Five personality traits by using R programming language in psychometric application

         Date(s) of the event :   16 & 17 February 2024

         Organised by :     Jagannath International Management School Kalkaji, New Delhi (JIMS Kalkaji)

  

         Title of Conference/Seminar etc :  XVIIIth International Conference

         Title of the Paper presented  : The Technology used for Talent Management and Retention to provide a better Employee Experience in the workplace 

         Date(s) of the event :   17 & 18th February 2023

         Organised by :     Jagannath International Management School Kalkaji, New Delhi (JIMS Kalkaji)

 

   Title of Conference/Seminar etc :  International Conference on Advances in Management and Technology - 2023 (ICAMT) 

         Title of the Paper presented  :  Reshaping Talent Management strategies using Technology in the workplace to provide better Employee Experience

        Date(s) of the event :   23 &24th February 2023

        Organised by :     Jaypee Business School, JIIT, NOIDA 

 

  Title of Conference/Seminar etc :  Emerging Issues on Contemporary Business Practices in the Era  of Intelligence (EICBI)Sustainable Economic Development through Technological Transformation

         Title of the Paper presented  : "The rising Affluence of Social Media Promotion:An Emerging Perspective to rise above the clutter"

         Date(s) of the event : 26th February,2022

         Organised by :      Shri Ram Murti Smarak college of Engineering and Technology ,U.P

 

 Title of Conference/Seminar etc : Ancient Indian Wisdom:Panacea for Sustainable well-being

         Title of the Paper presented  : Heavy Engineering Corporation -A 65 Year old history of operations and a massive history of Milestones:both positive and negative 

         Date(s) of the event : 26-27th June,2021

         Organised by : School of management Sciences, Varanasi

 

          Title of Conference/Seminar etc : Managing Challenges in Uncertain Environment

         Title of the Paper presented  : Employer branding and its role  in effective recruitment

         Date(s) of the event : 2-4 January ,2020

         Organised by :Indian Institute of Management ,Kozhikode 

 

       Title of Conference/Seminar etc : 60th Annual conference of ISLE

         Title of the Paper presented  : Jharcraft an initiative towards bringing social and economic growth in silk,handicraft & handloom     industry in Jharkhand

         Date(s) of the event : 19-21st  December ,2018

         Organised by :Indian Society of Labour Economics

 

      Title of Conference/Seminar  : XVII International Conference on  Business Management ,Technology and Behavioural Sciences

         Title of the Paper presented  :"Entrepreneurship:A journey from Job seekers to Job Provider"

         Date(s) of the event :  14-15th July 2018

         Organised by : Society of Technical and Management Professionals

 

      Title of Conference/Seminar etc : FDI in India:opportunities and challenges Ahead

         Title of the Paper presented  :A study on Role of FDI in Retail Sector in India

         Date(s) of the event : 24-25th February,2017

         Organised by :Post graduate Department of  Commerce St xaviers College Ranchi  

 

            Title of Conference/Seminar etc :  Global Summit on Corporate Social Responsibility

         Title of the Paper presented  : A Paradigm shift in the corporate culture with initiatives towards social Responsibility

         Date(s) of the event :  15th-16th May,2015

         Organised by : Indian Institute of  Management,Raipur

 

       Title of Conference/Seminar etc : Corporate Social Responsibility -Need of the hour

         Title of the Paper presented  : Financial Literacy Programmes: A CSR initiative by the banking sector in the state of Jharkhand

         Date(s) of the event :   6-7th ,2015

         Organised by :Department of  Management Studies , Institute of Science & Management ,Pundag

 

       Title of Conference/Seminar etc : 56th Annual conference

         Title of the Paper presented  :Nitty-Gritty of Industrial Relations getting Feeble:A case of Nokia,Sriperumbudur Plant

         Date(s) of the event : 18-20th December ,2014

         Organised by : Indian Society of Labour Economics

 

      Title of Conference/Seminar etc : International Conference on Management and Information Systems 

         Title of the Paper presented  : Social media Promotion in Emerging   Market:An Indian Perspective

         Date(s) of the event :  2013

         Organised by :ICMIS-13 

 

Title of Conference/Seminar etc :ECSB Conference 2012

     Title of the Paper presented :Social media promotion:Role of IMC in rising  above the clutter

    Date(s) of the event :1st -2nd June,2012

    Organised by :Department of management,IIT,Roorkee

 

    Title of Conference/Seminar etc : Agripreneurship& Rural Development  , ICARD 2009

     Title of the Paper presented :“Role of Agri Entrepreneurs In The Growth of Food Processing Industry”

    Date(s) of the event : December 5-6,2009

    Organised by :FMS,BanarasHindu University

 

    Title of Conference/Seminar etc :Nirma International conference on Management(NICOM2008

   Title of the Paper presented : “Impact of reliance Fresh on the small and marginal farmers”

    Date(s) of the event :  9th -11th January, 2008

    Organised by : NIRMA Institute of Management, Ahmedabad

 

    Title of Conference/Seminar  : “The South Asian Market : Its Challenges & Opportunities” at New Delhi. 2006

    Topic  on which Presented : Marketing of fruits and vegetables in south-east Asia

    Date(s) of the event : 6-7 January,2006

    Organised by : 33rd World Marketing Congress

   

 

   Title of Conference/Seminar etc :  Effective Horticultural Marketing through  Inter-state Networking’

         Title of the Paper presented  :

         Date(s) of the event :  2005

         Organised by : BIT, Mesra

Member of Professional Bodies
  • Member of AIMS-international (2011-13,2016-19)