A dedicated academic professional with a multifaceted role in higher education with over 17 years of expertise, I bring a blend of teaching expertise and administrative acumen to foster academic excellence and operational efficiency. Committed to advancing educational standards and enhancing student experiences through strategic leadership and innovative approaches.

I have a strong passion for research, particularly in the areas of Service Marketing, Digital Marketing, Consumer Behaviour, Hospitality Management, and Metaverse technologies.

• Service Marketing
• Consumer Behaviour
• Digital Marketing
• Metaverse

• Chatterjee, R., Jana, A., Shandilya, G., 2012. Potential of Rural Tourism in the State of Jharkhand. NITHM Journal of Tourism and Hospitality Management, 2(1), pp. 6-16
• Jana, A., 2014. Impacts of the Attributes of Service Quality on Customer Satisfaction and the Interrelationship among Service Quality, Customer Satisfaction and Customer Loyalty. Journal of Hospitality Application & Research, 9(2), pp. 46-60. DOI: 10.17010/ijom/2016/v46/i9/101040
• Jana, A. & Chatterjee, R., 2014. The Effect of Servicescape of Casual Restaurants on Youths’ Dining Experience. International Journal on Customer Relations, 2(2), pp. 37-44
• Jana, A. & Chandra, B., 2014. Role of Business Ethics in Hospitality Industry: An Exploratory Study. Effectiveness, Ethics and Sustainability. Excel India Publishers. Department of Management Studies, IIT(ISM), Dhanbad, India, pp. 92-97
• Jana, A., 2015. The Marketing Effectiveness of Hotels Advertisement in Social Sites (Facebook): A Case Study of Central Ranchi. Asian Mirror International Journal of Research, 2(1), pp. 67-81
• Jana, A. & Chandra, B., 2016. Mediating Role of Customer Satisfaction in the Mid-Market Hotels: An Empirical Analysis. Indian Journal of Science & Technology, 9(1), pp. 1-16. DOI: 10.17485/ijst/2016/v9i1/81973 (SCOPUS)
• Jana, A. & Chandra, B., 2016. Role of Brand Image and Switching Cost on Customer Satisfaction-Loyalty Dyadic in Mid-Market Hotel Sector. Indian Journal of Marketing, 46(9), pp. 35-52. DOI: 10.17010/ijom/2016/v46/i9/101040 (WoS)
• Jana, A. & Shandilya, A.K., 2021. Impact of Covid-19 on Indian Hospitality Industry & Tourism. Revamping Hospitality and Tourism Industry through Innovation, Eureka Publications, CT University, Ludhiana, India, pp. 1-14
• Shandilya A. K., Jana, A., & Kumar, D. (2024). Reinvestigating the Relationships Between the Elements of Restaurants' Servicescape and In-House Dining Behavior in the Light of COVID-19. Gastronomic Sustainability Solutions for Community and Tourism Resilience (218-241). DOI: 10.4018/979-8-3693-4135-3.ch013 (SCOPUS)
• Shandilya, G., Srivastava, P., & Jana, A. (2024). Industry Experts and Business Consultants’ Takes on India’s Readiness for Metaverse. In Creator’s Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach (pp. 132–147). DOI: 10.4018/979-8-3693-3358-7.ch008 (SCOPUS)
• Jana, A., Shandilya, G. and Srivastava, P. (2025), "Eco-conscious luxury: decoding the preferences of affluent travellers in sustainable hospitality", Journal of Hospitality and Tourism Insights, 8 (5), pp. 1717-1739 https://doi.org/10.1108/JHTI-04-2024-0375 (SCOPUS)
• Rai, R,, Jana, A. and Srivastava, P. (2025), “One Size Doesn’t Fit All: Exploring Gendered Insights into Job Satisfaction and Employee Retention in HEI in India”, Drishtikon: A Management Journal, 16(1), pp. 31-57.

• Jana, A., & Srivastava, P. (2015). United Colors of Alcohol. Trident Publication.

• Editor, Journal of Hospitality Application and Research (JOHAR).