PhD (Management), PGDBM (Marketing), BE (Electronics)

Retail Marketing, Employee Engagement, Digital Marketing, Social Media Marketing, Handicrafts marketing & promotion

Journals

Accepted

1. Title: Robotics & Hospitality Industry- A study of India’s First Robotic Restaurant “Robo chef”; Journal: Journal of Hospitality & Research ; 1^st Authors: K Sinha, Assistant Professor, GLA University, Mathura; 3^rd Author: P Koul, Assistant Professor, Bharati Vidyapeeth, Mumbai (ISSN: 0973-4538) (ABDC Indexed)

Published

1.K Sinha, Srivastava AR & Garg H. Second Wave of Covid-19. What is known about it? Vidyabharti International Interdisciplinary Research Journal (Special Issue). 2021; 905-911; (ISSN: 2319-4979) (WoS indexed)

2. Kumari G, Shrivastava AR. The role of the state in saving Paitker painting in Jharkhand. Cr Res. 2021;12(1):79–104. DOI: https://doi.org/10.1386/crre_00041_1 (Scopus, EBSCO & ESCI indexed), (ISSN: 20404689, ONLINE: 20404697)

3. 4. Mishra N, Gupta, SL & Srivastava, AR. Influence of social media on Purchase Intention: A Study of Consumers in Oman. Indian Journal of Commerce. 2020; 73 (3): 77-91. (UGC Care List) (ISSN: Print:0019512X; Online: 2454-6801)

4. Kumari G, Srivastava AR. Orate or Utility: Millennial’s purchase intention for handicrafts. International Journal of Research in Management and Social Science April-June 2018;6(2):77-88. (Thomson Reuters & UGC Care List Indexed) (ISSN: 2322-0899)

5. Shandilya G, Singh S and Srivastava AR. Impact of Consumer’s Perception on the Service Quality of Fast-Food Sector. International Journal of Mechanical Engineering & Technology 2018; 9(2):74-87. (Scopus indexed) (ISSN: 0976-6340(Print); 0976-6359(Online)

6. Kumari G, Srivastava AR. Revival of Pyatker Painting through Craft Village: Study of Jharkhand. Journal of Rural & Industrial Development 2017;5(1):58-64 (ISSN: 2321-1873)

7. Sinha KK, Sahdeo SN, Srivastava AR. Effect of Digital Advertising and Marketing on Consumer Attitude in Automobile Sector. International Journal of Marketing & Business Communication 2016;5(1):2,35-43 (ISSN: 2277-484X).

8. Srivastava AR, Kumar A and Mishra N. Leadership-A Journey from a Manager to a Super Manager. International Journal of Leadership 2016;14(2):1-9 (ISSN: 2321-1865).

9. Srivastava AR, Singh S. Organised Retail & Purchase Decision. International Journal of Applied Business & Economic Research 2016.13(3):1-15; (ISSN: 0972-7302) (Scopus indexed)

10. Srivastava AR, Kumar P and Singh AK. Creating a More Predictable HR Function. International Journal of Economic Research 2016:13(5) (ISSN: 2349-2360. (Scopus indexed)

11. Srivastava AR. A study of preference of consumers in Multibrand Retailing. Prastuti 2016:5(1):1-13(ISSN: 2320-2262).

12. Kumari G, Srivastava AR. Role of E-Tailing in Boosting the Indian Economy. IJMFM 2016:4(4):27-36 ISSN:2348 –3954 (Online) 2349 –2546 (Print).

13. Srivastava AR, Singh S and Agrawal AM. Importance of Services for Organised Retail-A study of Jharkhand. Prastuti 2014;3(1)01-07 (ISSN: 2320-2262).

14. Srivastava AR, Singh S. Impact of Technology in Attracting Retail Customers. Prastuti 2013; 1(1):62-69 (ISSN: 2320-2262).

15. Srivastava AR, Singh S. Role of Price & Variety in Success of Organised Retailing-An Empirical Study. Optimization 2013;6(2)43-51(ISSN: 0974-0988).

16. Srivastava AR, Singh S. Importance of Branding in Organised Retailing in Jharkhand. Bizcraft 2013;7(1)15-23(ISSN: 2231-0231).

17. Srivastava AR, Singh S. Convenience as a Success Factor in Organised Retailing-A Study of Jharkhand Region. Bizcraft 2012-13;6(2)59-66(ISSN: 2231-0231).

18. Srivastava AR, Singh S. Role of promotions in success of Organised Retail in Jharkhand-An Empirical study. Prastuti 2013;2(1)84-91 (ISSN: 2320-2262).

19. Srivastava AR, Singh S. Identifying factors in choice of Organised Retail-A study in Jharkhand. Prastuti 2013;1(2) (ISSN: 2320-2262).

Conference Proceedings

1. Yadav P  and Srivastava AR. Impact of HRM Practices on Employee Engagement in Indian Private Banks In International Conf. “Sustainability: Research, Education & Practice (SREP 2022); May 30-31, 2022 at BIT Mesra, Ranchi; “Sustainability: Research, Education & Practice, Vol.-1 Sustainability & Human Resource, pp. 53-63; (ISBN: 978-93-94570-58-0)

2. Mishra N, Omairi TA and Srivastava AR. Impact of Employee Motivation on Job Satisfaction in Higher Education Institute in Oman. In: ICIEM, WCAS, Muscat, Oman, 24-25 Feb 2016, pp. 416-430. Muscat: ICIEM (ISBN: 978-99969-0-773-9)

3. Kumari G, Srivastava AR and Singh AK. How Pyatker Painting is Serving for the Livelihood of Chitrakars in Amadubi Village of Jharkhand. In: International Conference on ICABER, New Delhi, India 30-31 July 2016, pp.4633-4646. New Delhi: ICABER (ISSN: 0972-7302) (Scopus indexed)

4. Singh AK, Srivastava AR and Kumari G. Goods & Services Tax System: Strengths & Weaknesses. In: International Conference on ICABER, New Delhi, India 30-31 July 2016, paper no.56, pp.4305-4314. New Delhi: ICABER (ISSN: 0972-7302) (Scopus indexed)

5. Srivastava AR and Singh S. Factors Influencing the Success of Organised Retail-An Empirical Study. In: NSEES, ISM, Dhanbad, India, 6-7 Dec 2013, paper no.64, pp. 395-401. Dhanbad: ISM (ISBN: 978-93-83842-73-5)

6. Srivastava AR and Singh S. Preference factors of Organised Retail-An Empirical study of Young Indian Adults. In: International Conference on The Next Leap: Exploring New Paradigm in Business, CUJ, Ranchi, India, 6-7 Feb, 2014, paper no., pp. 404-416, (ISBN: 978-93-83842-10-0)      

7. Mishra N, and Srivastava AR. Ethical & Legal Issues in Advertising in India. In: AD-IMPACT conference on Advertising and Brand Building, BIT Noida, Noida, India, 24-25 Aug 2007, paper no.4, pp.101-104

Book Chapters

1. Shandilya G and Srivastava AR. Digitalization of Education: Future Calling. In:  Transforming Higher Education through Digitalization: Insights, Tools and Techniques.1^st Ed. India: CRC Press (Taylor & Francis Group), Nov 2021, ISBN: 9780367676292

2. Chakraborty S, Srivastava AR, and Gupta U. Application of Rubrics for the assessment of Students. In: Transforming Higher Education through Digitalization: Insights, Tools and Techniques. 1^st ed. CRC Press (Taylor & Francis Group), Nov 2021, ISBN: 9780367676292

3. Yadav P and Srivastava AR. Digitalization of Higher Education: Issues & challenges. In:  Digitalization of Higher Education using Cloud Computing: Implications, Risk & Challenges.1^st Ed. India: Chapman & Hall/CRC Press (Taylor & Francis Group), Dec 2021, ISBN: 9781032066134 (Scopus Indexed)

4. Srivastava AR. Digitalization of Higher Education using Cloud Computing: Issues & challenges faced by Teachers. In: Digitalization of Higher Education using Cloud Computing: Implications, Risk & Challenges.1^st Ed. India: Chapman & Hall/CRC Press (Taylor & Francis Group), Dec 2021, ISBN: 9781032066134 (Scopus Indexed)

5. Srivastava AR and Singh S. An empirical study of Preference factors of Organised Retail. In: New Approach in Human Resource Management & Marketing Management.1^st Ed. New Delhi: Bharti Publications, 2014, pp. 420-429, ISBN: 9789381212806

6. Srivastava AR. Collaboration for Innovation. In: Creating Value through Innovation.1^st Ed. New Delhi: Shree Publishers & Distributors,2011, pp. 14-19, ISBN: 9788183293983.

PAPERS PRESENTED IN CONFERENCES/SEMINARS

1. Presented a paper in, Int. Conf. on Service Industry: Challenges & Opportunities; Year – 2006, Venue – BIT, International Centre, Muscat; Title: Prospects of Organised Retailing in India, Co-Author- Mr. N Mishra, Lecturer, Dept. of Management, BIT Muscat.

2. Presented a paper in Nat. Conf. “Enhancing Competitiveness – A Key Challenge to Globalisation”; Year-2009, Venue – Moti Lal Rastogi Institute of Management; Title: Globalisation & It’s Impact on Indian Economy, Co-Author- Mrs. S Srivastava, Research Scholar, Dept. of Commerce, BHU Varanasi.

3. Presented a paper in Nat. Seminar on “Innovation & Creativity on Business Excellence”; Year-2011, Venue – Indian School of Mines, Dhanbad; Title: Innovative Techniques in Retailing, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad.

4. Presented a paper in Nat. Conf. “Sustaining Success-A Tight Rope Walk”; Year-2013, Venue – GLA University, Mathura; Title: Role of Promotions in Success of Organised Retail, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad.

5. Presented a paper in Nat. Seminar on “Effectiveness, Ethics and Sustainability - The Measures of Organizational Excellence”; Year-2013, Venue – ISM, Dhanbad; Title: Factors Influencing the Success of Organised Retail-An Empirical Study, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad.

6. Presented a paper in Nat. Seminar on “Arresting Slowdown in Economy-Strategies for Turnaround”; Year-2014, Venue – GLA University, Mathura; Title: Significance of Services for Organised Retail- A Study of Jharkhand, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad, Co-Author- Dr. A M Agrawal, Pro-Vice Chancellor, GLA University, Mathura.

7. Paper presented in Int. Marketing Conf. IIMC 2017 "A Dynamic Shift of 4G - Good Governance & Global Growth", Dec 15-16, 2017; Organised by GLA University, Mathura; Title: Changing Paradigm in Relationship Marketing Strategy of Corporate Governance in Organised Fast-Food Sector, Co-Author- G Shandilya, Assistant Prof., Dept. of HMCT, BIT Mesra

8. Paper presented in “Int. Conf. on Multidiciplinary Concepts in Management ICMCM 2023 ", Jun 30-July1, 2023; Organised by GL Bajaj Institute of Technology & Management, Greater Noida; Title: A study on Employee Engagement Factors and its influence on Job Satisfaction in the Regional Rural Banks, Co-Author- Pooja Yadav, Research Scholar, BIT Mesra.

Life member of Indian Society of Technical Education (ISTE)

1. Books:      Determinants of Effectiveness of Organised Retailing. 1^st ed. Germany: LAP Lambert Academic Publishing, 2017 (ISBN:9783330060135)
2. Edited Books: (As Co-Editor)     Sustainability: Resaerch, Education & Practice, 1^st ed. Kripa Dishti Publications, 2022 (ISBN: 978-93-94570-58-0)                                                                                                            (a) Sustainability: Resaerch, Education & Practice Volume1 Sustainability & Human Resource (b)  Sustainability: Resaerch, Education & Practice Volume2  Sustainability in Marketing Research & Practices      (c)Sustainability: Resaerch, Education & Practice Volume3  Sustainability in Public Services & General Management         

Member of Editorial Board

1) Journal: Amity Journal of Marketing, ISSN: 2455-975X; Publisher: Amity Journal of Allied Areas (ADMAA)

2)International Conference on “Sustainability: Research, Education and Practice” organised by BIT Mesra, Ranchi on May 30-31, 2022

WORKSHOP/TRAINING ORGANISED

• Convenor for One Week online workshop on Digital Marketing during 4-8 July, 2022.

• Team member in One day workshop for executives on “Managerial Skills” at “Waljat Colleges of Applied Science, Muscat” (Oman) on January 16, 2008.

• Team member in training program on “Project Management for employees of Muscat Electricity Board, Oman” at “Waljat Colleges of Applied Science, Muscat” (Oman)in 2007