Birla Institute of Technology, Mesra
Faculty Image

Dr. Abhaya Ranjan Srivastava

Joined Institute on : 6-Jan-2003

  • Associate Professor
  • Management
  • PhD(IIT-ISM, Dhanbad), PGDBM, B.E
Contact Address

Flat No. 103, Sree Narayana Enclave II Dumardaga, Ranchi (Jharkhand)

Behind Durga Mandir, Gayatri Colony Japlinganj, Ballia (U.P.)

  • Phone Office - 9470137369
  • Phone Residence - 9470137369
  • Email - abhayaranjan@bitmesra.ac.in
Work Experience

Teaching : 23 Years

Research : 20 Years

Individual: 12 Years
Professional Background
  • PhD (Management) from IIT-ISM Dhanbad
  • PGDBM (Marketing)
  • BE (Electronics)
Research Areas
  • Retail Marketing
  • Employee Engagement
  • Digital Marketing
  • Social Media Marketing
  • Handicrafts Marketing & Promotion
Publications

Journals

1. Yadav, P., Singh, N., & Srivastava, A. R. (2026). Digital Destination: Assessing the viability of Virtual Travel for Sustainable Futures. Journal of Hospitality Application & Research 21(2), pp 66-97. https://doi.org/10.21863/johar/2026.21.2.004 

2. Mishra, N., Srivastava, P., & Srivastava, A. R. (2026). Maximising student satisfaction: investigating the impact of online learning environments and readiness levels. International Journal of Knowledge and Learning, (ahead of  print).  https://doi.org/10.1504/IJKL.2026.10078772  (WoS-ESCI, Scopus, ABDC listed) (Q3 Journal)

3. Singh, V. K., Sinha, K., Sahdeo S. N., & Srivastava. A. R. (2026). International Journal of Research in Management, 16(2), pp 33/1-33/11. ISSN: 2249-5908, https://dx.doi.org/10.5281/zenodo.19981037

4. Singh, V. K., Sahdeo S. N., & Srivastava. A. R. (2026). The Impact of Digital Marketing Adoption on Industrial Buyer Behavior in Manufacturing Firms. International Journal of Latest Technology in Engineering, Management & Applied Science,15(3), pp 569-578. ISSN: 2278-2540, https://doi.org/10.51583/IJLTEMAS.2026.150300046

5. Yaqub Y, Dutta T, Singh A K & Srivastava AR. Extending training predictors link with training transfer through mediation of motivation. Evidence Based HRM: A Global Sept 2023-feb 2024;12(3):512-530. DOI: https://doi/10.1108/EBHRM-08-2022-0188 (WoS, Scopus, ESCI, ABDC-B indexed) (Q2 Journal)

6. Yadav P, Srivastava AR. Embedding ethical values in HR Practices: A strategic approach to elevate Employee Engagement and Reduce Turnover Intention. Purushartha Sept 2023-feb 2024;16(2):1-20. DOI: https://doi/10.21844/16202116201 (Scopus indexed) (Q2 Journal)

7. Yadav P, Srivastava AR. Unleashing the Potential: How Employee Engagement ignites Job Satisfaction in Public Sector Banking. Empirical Economic Letters 2021;12(1):79–104. DOI: https://doi.org/10.5281/zenodo.13891001 (ABDC indexed) 

8. Sinha K, Shrivastava AR & Koul P. Robotics & Hospitality Industry – A study of India’s first Robotic Restaurant “Robo chef”.Journal of Hospitality Application & Research 2024;19(2):1-20. https://www.publishingindia.com/johar/7/32133/2024/ (ABDC indexed), (ISSN: 0973-4538)

9. Yadav P, Srivastava AR. Engage to Retain: A Deep Dive into the links between Employee Engagement, Job Satisfaction & Turnover Intention. GAP iNTERDISCIPLINARITIES A Global Journal of Interdisciplinary Studies 2024;7(II):112-127. (ISSN: 2581-5628)

10. Sinha K, Shrivastava AR & Garg H. Second Wave of Covid -19. What is Known about it?. Vidyabharti International Interdisciplinary Research Journal Oct 2021;Special Issue on Fostering Human Resilience-Catalyst for Management, Science & Technology:905-911-20. (ISSN: 2319-4979)

11. Kumari G, Shrivastava AR. The role of the state in saving Paitker painting in Jharkhand. Cr Res. 2021;12(1):79–104. DOI: https://doi.org/10.1386/crre_00041_1 (WoS, Scopus, EBSCO & ESCI indexed) (Q2 journal), (ISSN: 20404689, ONLINE: 20404697)

12. Mishra N, Gupta, SL & Srivastava, AR. Influence of social media on Purchase Intention: A Study of Consumers in Oman. Indian Journal of Commerce. 2020; 73 (3): 77-91. (UGC Care List) (ISSN: Print:0019512X; Online: 2454-6801)

13. Kumari G, Srivastava AR. Orate or Utility: Millennial’s purchase intention for handicrafts. International Journal of Research in Management and Social Science April-June 2018;6(2):77-88. (Thomson Reuters & UGC Care List Indexed) (ISSN: 2322-0899)

14. Shandilya G, Singh S and Srivastava AR. Impact of Consumer’s Perception on the Service Quality of Fast-Food Sector. International Journal of Mechanical Engineering & Technology 2018; 9(2):74-87. (Scopus indexed) (ISSN: 0976-6340(Print); 0976-6359(Online)

15. Kumari G, Srivastava AR. Revival of Pyatker Painting through Craft Village: Study of Jharkhand. Journal of Rural & Industrial Development 2017;5(1):58-64 (ISSN: 2321-1873)

16. Sinha KK, Sahdeo SN, Srivastava AR. Effect of Digital Advertising and Marketing on Consumer Attitude in Automobile Sector. International Journal of Marketing & Business Communication 2016;5(1):2,35-43 (ISSN: 2277-484X).

17. Srivastava AR, Kumar A and Mishra N. Leadership-A Journey from a Manager to a Super Manager. International Journal of Leadership 2016;14(2):1-9 (ISSN: 2321-1865).

18. Srivastava AR, Singh S. Organised Retail & Purchase Decision. International Journal of Applied Business & Economic Research 2016.13(3):1-15; (ISSN: 0972-7302) (Scopus indexed)

19. Srivastava AR, Kumar P & Singh AK. Creating a More Predictable HR Function. International Journal of Economic Research 2016:13(5) (ISSN: 2349-2360. (Scopus indexed)

20. Srivastava AR. A study of preference of consumers in Multibrand Retailing. Prastuti 2016:5(1):1-13(ISSN: 2320-2262).

21. Kumari G, Srivastava AR. Role of E-Tailing in Boosting the Indian Economy. IJMFM 2016:4(4):27-36 ISSN:2348 –3954 (Online) 2349 –2546 (Print).

22. Srivastava AR, Singh S and Agrawal AM. Importance of Services for Organised Retail-A study of Jharkhand. Prastuti 2014;3(1)01-07 (ISSN: 2320-2262).

23. Srivastava AR, Singh S. Impact of Technology in Attracting Retail Customers. Prastuti 2013; 1(1):62-69 (ISSN: 2320-2262).

24. Srivastava AR, Singh S. Role of Price & Variety in Success of Organised Retailing-An Empirical Study. Optimization 2013;6(2)43-51(ISSN: 0974-0988).

25. Srivastava AR, Singh S. Importance of Branding in Organised Retailing in Jharkhand. Bizcraft 2013;7(1)15-23(ISSN: 2231-0231).

26. Srivastava AR, Singh S. Convenience as a Success Factor in Organised Retailing-A Study of Jharkhand Region. Bizcraft 2012-13;6(2)59-66(ISSN: 2231-0231).

27. Srivastava AR, Singh S. Role of promotions in success of Organised Retail in Jharkhand-An Empirical study. Prastuti 2013;2(1)84-91 (ISSN: 2320-2262).

28. Srivastava AR, Singh S. Identifying factors in choice of Organised Retail-A study in Jharkhand. Prastuti 2013;1(2) (ISSN: 2320-2262).

Conference Proceedings

1. Yadav P  and Srivastava AR. Impact of HRM Practices on Employee Engagement in Indian Private Banks In International Conf. “Sustainability: Research, Education & Practice (SREP 2022); May 30-31, 2022 at BIT Mesra, Ranchi; “Sustainability: Research, Education & Practice, Vol.-1 Sustainability & Human Resource, pp. 53-63; (ISBN: 978-93-94570-58-0)

2. Mishra N, Omairi TA and Srivastava AR. Impact of Employee Motivation on Job Satisfaction in Higher Education Institute in Oman. In: ICIEM, WCAS, Muscat, Oman, 24-25 Feb 2016, pp. 416-430. Muscat: ICIEM (ISBN: 978-99969-0-773-9)

3. Kumari G, Srivastava AR and Singh AK. How Pyatker Painting is Serving for the Livelihood of Chitrakars in Amadubi Village of Jharkhand. In: International Conference on ICABER, New Delhi, India 30-31 July 2016, pp.4633-4646. New Delhi: ICABER (ISSN: 0972-7302) (Scopus indexed)

4. Singh AK, Srivastava AR and Kumari G. Goods & Services Tax System: Strengths & Weaknesses. In: International Conference on ICABER, New Delhi, India 30-31 July 2016, paper no.56, pp.4305-4314. New Delhi: ICABER (ISSN: 0972-7302) (Scopus indexed)

5. Srivastava AR and Singh S. Factors Influencing the Success of Organised Retail-An Empirical Study. In: NSEES, ISM, Dhanbad, India, 6-7 Dec 2013, paper no.64, pp. 395-401. Dhanbad: ISM (ISBN: 978-93-83842-73-5)

6. Srivastava AR and Singh S. Preference factors of Organised Retail-An Empirical study of Young Indian Adults. In: International Conference on The Next Leap: Exploring New Paradigm in Business, CUJ, Ranchi, India, 6-7 Feb, 2014, paper no., pp. 404-416, (ISBN: 978-93-83842-10-0)      

7. Mishra N, and Srivastava AR. Ethical & Legal Issues in Advertising in India. In: AD-IMPACT conference on Advertising and Brand Building, BIT Noida, Noida, India, 24-25 Aug 2007, paper no.4, pp.101-104

Book Chapters

1. Yadav P, Srivastava A R, Sinha K &  Sahdeo S N. Cybersecurity risks and mitigation strategies in Digital Transformation of Travel Agency. In:  Destination Data: Charting the course for Transformative Travel Experiences .1st Ed. India: Emerald Publishing Limited, 2026, https://doi.org/10.1108/978-1-83608-602-420261010, (Scopus Indexed) ISBNe: 978-1-83608-602-4

2. Shandilya G and Srivastava AR. Digitalization of Education: Future Calling. In:  Transforming Higher Education through Digitalization: Insights, Tools and Techniques.1st Ed. India: CRC Press (Taylor & Francis Group), Nov 2021, ISBN: 9780367676292

3. Chakraborty S, Srivastava AR, and Gupta U. Application of Rubrics for the assessment of Students. In: Transforming Higher Education through Digitalization: Insights, Tools and Techniques. 1st ed. CRC Press (Taylor & Francis Group), Nov 2021, ISBN: 9780367676292

4. Yadav P and Srivastava AR. Digitalization of Higher Education: Issues & challenges. In:  Digitalization of Higher Education using Cloud Computing: Implications, Risk & Challenges.1st Ed. India: Chapman & Hall/CRC Press (Taylor & Francis Group), Dec 2021, ISBN: 9781032066134 (Scopus Indexed)

5. Srivastava AR. Digitalization of Higher Education using Cloud Computing: Issues & challenges faced by Teachers. In: Digitalization of Higher Education using Cloud Computing: Implications, Risk & Challenges.1st Ed. India: Chapman & Hall/CRC Press (Taylor & Francis Group), Dec 2021, ISBN: 9781032066134 (Scopus Indexed)

6. Srivastava AR and Singh S. An empirical study of Preference factors of Organised Retail. In: New Approach in Human Resource Management & Marketing Management.1st Ed. New Delhi: Bharti Publications, 2014, pp. 420-429, ISBN: 9789381212806

7. Srivastava AR. Collaboration for Innovation. In: Creating Value through Innovation.1st Ed. New Delhi: Shree Publishers & Distributors,2011, pp. 14-19, ISBN: 9788183293983.

 

PAPERS PRESENTED IN CONFERENCES/SEMINARS

1. Presented a paper in, Int. Conf. on Service Industry: Challenges & Opportunities; Year – 2006, Venue – BIT, International Centre, Muscat; Title: Prospects of Organised Retailing in India, Co-Author- Mr. N Mishra, Lecturer, Dept. of Management, BIT Muscat.

2. Presented a paper in Nat. Conf. “Enhancing Competitiveness – A Key Challenge to Globalisation”; Year-2009, Venue – Moti Lal Rastogi Institute of Management; Title: Globalisation & It’s Impact on Indian Economy, Co-Author- Mrs. S Srivastava, Research Scholar, Dept. of Commerce, BHU Varanasi.

3. Presented a paper in Nat. Seminar on “Innovation & Creativity on Business Excellence”; Year-2011, Venue – Indian School of Mines, Dhanbad; Title: Innovative Techniques in Retailing, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad.

4. Presented a paper in Nat. Conf. “Sustaining Success-A Tight Rope Walk”; Year-2013, Venue – GLA University, Mathura; Title: Role of Promotions in Success of Organised Retail, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad.

5. Presented a paper in Nat. Seminar on “Effectiveness, Ethics and Sustainability - The Measures of Organizational Excellence”; Year-2013, Venue – ISM, Dhanbad; Title: Factors Influencing the Success of Organised Retail-An Empirical Study, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad.

6. Presented a paper in Nat. Seminar on “Arresting Slowdown in Economy-Strategies for Turnaround”; Year-2014, Venue – GLA University, Mathura; Title: Significance of Services for Organised Retail- A Study of Jharkhand, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad, Co-Author- Dr. A M Agrawal, Pro-Vice Chancellor, GLA University, Mathura.

7. Paper presented in Int. Marketing Conf. IIMC 2017 "A Dynamic Shift of 4G - Good Governance & Global Growth", Dec 15-16, 2017; Organised by GLA University, Mathura; Title: Changing Paradigm in Relationship Marketing Strategy of Corporate Governance in Organised Fast-Food Sector, Co-Author- G Shandilya, Assistant Prof., Dept. of HMCT, BIT Mesra

8. Paper presented in “Int. Conf. on Multidiciplinary Concepts in Management ICMCM 2023 ", Jun 30-July1, 2023; Organised by GL Bajaj Institute of Technology & Management, Greater Noida; Title: A study on Employee Engagement Factors and its influence on Job Satisfaction in the Regional Rural Banks, Co-Author- Pooja Yadav, Research Scholar, BIT Mesra.

9. Paper presented in Conference on "Promoting Responsible Tourism Through Regenerative Tourism Practices” titled “The Role of Virtual Reality in Redefining Travel: Can Virtual Tourism replace Traditional Tourism” on Mar 22, 2025.; Organised by Dept. of Management Studies, BIT Mesra; Co-Author- Pooja Yadav
Member of Professional Bodies

Life member of Indian Society of Technical Education (ISTE)
Current Sponsored Projects

S.No.

Title

PI/

Co-PI

Duration (in months)

Total Funding received(Rs.)

Status

Name of Sponsoring/ Funding Agency

1

CO-PI in a Central Government project “National Food for Work Program” (Consultancy Value = Rs. 8.75Lacs). A perspective plan of Rs.318 Crores for five years (2005-2010) was prepared under NFFWP for Katihar, Bihar

CO-PI

18 months

Rs. 8.75Lacs

Completed in 2006

Department of Rural Development for the district Katihar funded by GOI under NFFWP ( converted to MNREGA)

2

CO-PI in a Central Government project “National Food for Work Program” (Consultancy Value = Rs. 8.75Lacs). A perspective plan of Rs.289 Crores for five years (2005-2010) was prepared under NFFWP for Araria, Bihar

CO-PI

18 months

Rs. 8.75Lacs

Completed in 2006

Department of Rural Development for the district Araria funded by GOI under NFFWP ( converted to MNREGA)

 
Text and Reference Books
  1. Book: Digital Marketing. 1st ed. New Delhi: Taran Publications, 2024. Authors A R Srivastava, Prashant Kumar Singh & Kunal Sinha, ISBN: 978-81-979267-3-0
  2. Book:  Determinants of Effectiveness of Organised Retailing. 1st ed. Germany: LAP Lambert Academic Publishing, 2017 (ISBN:9783330060135)
  3. Edited Books: (As Co-Editor)     Sustainability: Resaerch, Education & Practice, 1st ed. Kripa Dishti Publications, 2022 (ISBN: 978-93-94570-58-0)                                                                                                            (a) Sustainability: Resaerch, Education & Practice Volume1 Sustainability & Human Resource (b)  Sustainability: Resaerch, Education & Practice Volume2  Sustainability in Marketing Research & Practices      (c)Sustainability: Resaerch, Education & Practice Volume3  Sustainability in Public Services & General Management         
Intellectual Property Rights (IPR)

1. Title: A system and a method for predictive consumer engagement in digital marketing using context-aware behavioral synthesis and real-time adaptive response engine, Application No. 202631071274, Publication Date: 26/06/2026. Co-Inventors: Dr. P. K. Singh, Assistant Professor, BIT Mesra & Mr. R K Srivastava, Lead Data Scientist, Ericsson AB Stockholm, Sweden

Fellow
S. No. Name of scholar Guidance Status Title of PhD thesis Status of research  
1 Gaitri Kumari Guide Economic potential of handicraft enterprises in rural development: Study of Jharkhand  Awarded - 2021  

 
2 Pooja Yadav Guide The Impact of Employee Engagement on Job Satisfaction and Turnover Intention of Employees Registered Awarded - 2025      
3 Sandipan Chatterjee Guide Green Human Resource Management Ongoing 

 
4 Ishika Raj Joint Guide Digital Marketing Ongoing  
5 Ankeeta Burnwl Joint Guide  Marketing Ongoing  

 
Member, Editorial Board

Member of Editorial Board

1) Journal: Amity Journal of Marketing, ISSN: 2455-975X; Publisher: Amity Journal of Allied Areas (ADMAA)

2)International Conference on “Sustainability: Research, Education and Practice” organised by BIT Mesra, Ranchi on May 30-31, 2022

 

WORKSHOP/TRAINING ORGANISED

  • Convenor for One Week online workshop on Digital Marketing during 4-8 July, 2022.

  • Team member in One day workshop for executives on “Managerial Skills” at “Waljat Colleges of Applied Science, Muscat” (Oman) on January 16, 2008.

  • Team member in training program on “Project Management for employees of Muscat Electricity Board, Oman” at “Waljat Colleges of Applied Science, Muscat” (Oman)in 2007