Birla Institute of Technology, Mesra
Faculty Image

Dr. Pranjal Kumar

Joined Institute on : 16-Jul-2010

  • Assistant Professor
  • Management
  • Ph D in Management
Contact Address

House Name- Rameshwaram , Hariom City , P/O- Neori , Pin- 835217

House Name - Urmila Bhawan, Tiril Kokar , Ranchi,Jharkhand PO-RIIMS , Pin- 834009

  • Phone Office - 06512275648
  • Phone Residence - 09431382768
  • Email - pranjal@bitmesra.ac.in
Work Experience

Teaching : 15 Years

Research : 8 Years

Individual: 1 Years
Professional Background

Dr. Pranjal Kumar is an Assistant Professor in the Department of Management Studies at Birla Institute of Technology, Mesra, Ranchi. He holds a PhD in Management from BIT Mesra and an MBA with dual specializations in Human Resources and Marketing. Additionally, he has completed an MSc in Hotel Management and Catering Sciences and holds a BHMCT degree, reflecting a strong foundation in hospitality and management education. With over 15 years of academic experience and extensive involvement in research, Dr. Kumar has contributed to various scholarly domains within management and hospitality. His research interests span human resource practices, service quality, consumer behavior, and hospitality management. He is committed to academic excellence, impactful research, and the holistic development of students..
Research Areas
  •  Human Resource Management
  • Marketing Management
  • Tourism Management
  • Hospitality Management

 

 
Award and Honours

BIT Faculty Appreciation Award BITFAA'24

 

Certificate of Recognition for India Pilot Facilitators Development Workshop by British Council.
Publications
  1. Pranjal Kumar, A. M. (2015, April). A Study of Jharkhand Tourism Identity In Tourist Map. International Journal Of Management and Social Development, 2(5), 85-90.
  2. Pranjal Kumar, A. M. (2015, March-May). A study of perception of Tourist Socio-Economic status on Jharkhand Tourism category. American International Journal of Research in Humanities, Arts and Social Sciences, 2(10).
  3. Pranjal Kumar, A. M. (2015). Indian Tourism Sector: An overview. International Journal Of Management and Development Studies.
  4. Pranjal Kumar, A. M. (2015). Prospects of Tourism in Jharkhand and its economic contribution. Journal of Management Studies, 8(1).
  5. Pranjal Kumar, A. M. (2015). Socio- Development aspects of Tourism in India. Asian Mirror- International Journal Of Research, 2(2), 53-68.
  6. Pranjal Kumar, A. M. (2015). Tourist perception towards Jharkhand; A district wise study. (T. Steller, Ed.) International Journal of Sales & Marketing Management Research and Development, 5(3), 9-24.
  7. Pranjal Kumar, A. M. (2015). A Study Of Economic Contribution Of Tourism Industry Of Jharkhand State. Journal of Environmental Management and Tourism, VI,1(11).SCOPUS INDEXED-2015
  8. Kumar, P., & Mishra, A. (2018). Residents perception analysis of tourism traits and its impact on prospects of Jharkhand tourism. International Journal of Business, Economics & Management, 1(1), 1-21.
  9. Kumar,P., & Mishra, A. (2018) . Implication of tourism traits on Jharkhand tourism with special reference to perception of local residents.A journal of Management , Ethics and Sprituality, XI,No 2: 60-73, Scopus Indexed -2019.
  10. Kumar,P., & Srivastava,SK., & Shandilya,G.(2020). A Strategy of Using Facebook for Digital Advertising in All of the Hotels across India, Psycology and Education, (2020)57(1) Scopus Indexed 2020.
  11. Kumar,P., & Ekka,P.(2023). Statistical analysis of the impacts of COVID-19 pandemic on the small and large-scale tourism sectors in developing countries.(2023) Springer NatureB.V.2023
  12. Kumar,P., & Ekka,P.(2025).Demand Forecasting for Ensuring Safety and Boosting Operational Efficiency in Hotel Hospitality Using ARIMA Model,Journal of Hospitality and Tourism Education ,  (2025) Taylor and Francis.
  13. Kumar,P., & Ekka,P.(2025).Conceptual framework of guest satisfaction, exploring customer expectations and security measures with emergency preparedness in hotel hospitality,International Journal of Business Performance Management , Vol. 1 (2025) Inderscience.
  14. Sanjiv Kumar Srivastava , Ajitabh Dubey, Dr. Pranjal Kumar, Impact Of Service Quality on Customer Satisfaction in The Star Category Hotels of India,African journal of Biological Sciences , Vol. Volume 6 (2024) , pp. 1431-1440.
  15. Amit Kumar , Dr. Vijay Agrawal , Dr. Kumar Gaurav , Dr. Vivek Srivastava , Dr Pranjal Kumar,OBLITERATION OF LEADERSHIP IN PUBLIC SECTOR ENTERPRISES: AN OVERVIEW,JOURNAL OF SOUTHWEST JIAOTONG UNIVERSITY , Vol. 59 (2024) , pp. 643-650.
  16. Pranjal Kumar , Pratima Ekka,Sanjiv Kumar Srivastava, Evaluating Service Quality and Customer Satisfaction in the Indian Hotel Industry: An Empirical Study Using the SERVQUAL Model,European Economic Letters , Vol. 15 (2025) , pp. 5299-5314.
  17. Pranjal kumar, Sanjiv Kumar Srivastava, Pratima Ekka, A Study of the Effects of Predictive Personalization and Generative-AI-Driven Campaigns on Consumer Engagement and Brand Trust within AI-Enhanced Marketing.Advances in Consumer Research , Vol. 2 (2025) , pp. 461-473.
Member of Professional Bodies

 ISDR-Life time member
Text and Reference Books

Human Resource Management in Modern Workplace