Dr. Niraj Mishra

Joined Institute on : 1-Jul-2004

Assistant Professor
Management
PhD

Contact Address

C-II/33, BIT, Mesra, Ranchi

Phone Office - +916512275233
Phone Residence - 9871768849
Email - nirajmishra@bitmesra.ac.in

Work Experience

Teaching : 20 Years

Research : 02 Years

Individual: 22 Years

Professional Background

Presently working as Assistant Professor in Department of Management, Birla Institute of Technology, Mesra Ranchi since June 2021.
Worked as Assistant Professor at Birla Institute of Technology, International Centre Muscat (Waljat College of Applied Sciences) from September 2006 till May 2021.

Worked as Lecturer in Department of Management, Birla Institute of Technology, Mesra, Ranchi from October 2005 to September 2006.
Worked as Associate Lecturer in Department of Management, Birla Institute of Technology Extension Centre Lalpur from January 2005 to September 2005.
Worked as Teaching Assistant in Department of Management, Birla Institute of Technology Extension Centre Lalpur from July 2004 to December 2004.
Worked as Research Associate on an AICTE sponsored project from August 2002 to June 2004 in Birla Institute of Technology, Mesra Ranchi.

Research Areas

Research Projects Completed / Ongoing

Title of Project / MDP	PI/Co-PI	Sponsoring Agency	Year (From-to)	Fund Value	Status
Nav Disha- Management Training of Indane Distributors	Coordinator	Indian Oil Corporation	21^st to 22^nd February 2024	2.48 Lakh	Completed
Nav Disha- Management Training of Indane Distributors	Coordinator	Indian Oil Corporation	26^th to 27^th September 2023	2.48 Lakh	Completed
Possibilities of Inclusion of Tribal Languages in the Curriculum of DoW- run Residential Schools for STs and Assessment of Learning Aptitude of Students	Co-PI	Ram Dayal Munda Tribal Research Institute, Govt. of Jharkhand	2022- 2023	9 Lakh	Completed
Nav Disha- Management Training of Indane Distributors	Coordinator	Indian Oil Corporation	22^nd to 23^rd December2022	2.12 Lakh	Completed
Nav Disha- Management Training of Indane Distributors	Coordinator	Indian Oil Corporation	21^st to 23rd November 2022	2.12 Lakh	Completed
Nav Disha- Management Training of Indane Distributors	Coordinator	Indian Oil Corporation	17^th to 18th October 2022	2.12 Lakh	Completed
MDP on Excellence in Public Service	Coordinator	Department of Labour, Govt. of Jharkhand	8^th to 12^th March 2022	7.5 Lakh	Completed
A Study for Investigating Factors Influencing Student Preference of Private Higher Education Institutes in Oman	PI	The Research Council, Government of Oman	2019- 2021	19.25 Lakh	Completed
DEEPeduOM: A Novel prediction approach using Deep learning for academic quality evaluation in Oman	Co-PI	The Research Council, Government of Oman	2019- 2021	19.25 Lakh	Completed
Prepared Perspective Plan for National Food for Work Program (NFFWP) now known as MGNREGA for Katihar and Araria Districts of Bihar	Co-PI	Ministry of Rural Development, Govt. of Bihar	2005-2006	17.5 Lakh	Completed

Publications

Publications in Journals

Kumari, N., Mishra, N., & Srivastava, P., (2025). Post-Purchase Regret in OTA: Exploring the Role of Impulse Buying. Journal of Hospitality Application and Research, 20(1), 106-127. http://publishingindia.com/johar/7/post-purchase-regret-in-ota-exploring-the-role-of-impulse-buying/32187/87858/

(ABDC-C)

Kumari, N., Mishra, N., & Srivastava, P., (2024). Impulse buying trap and post-purchase regret in health insurance; the role of social media and online reviews. Journal of Content Community and Communication, 21, 130-148 DOI: 10.31620/JCCC.12.24/10

(Scopus-Q2)

Kumari, R., Singh, S.K., & Mishra N., (2024). Influence of e-learning on the students’ of higher education in the digital era: a systematic literature review. Education and Information Technologies, 0 (0) (Accepted for Publication)

DOI : https://doi.org/10.1007/s10639-024-12604-3

(Scopus Q1, SSCI)
Srivastava, P., Mishra, N., Singh, N., & Ramkissoon, H. (2024). Beyond carbon footprints: the ‘Greta Thunberg Effect’ and tourist hotel preferences. Journal of Travel & Tourism Marketing, 41(4), 578–595. https://doi.org/10.1080/10548408.2023.2293017
(Scopus Q1, SSCI and ABDC-A)
Srivastava, P., Mishra, N., Srivastava, S., & Shivani, S. (2024). Banking with Chatbots: The Role of Demographic and Personality Traits. FIIB Business Review, 0(0). https://doi.org/10.1177/23197145241227757

(Scopus Q2, ABDC-C)

Mishra, N., Srivastava, P., Mahato, S. and Shivani, S. (2023), "Use and acceptance of crypto currencies in India: an evaluation of block chain application in financial sector using PLS SEM and ANN approach", International Journal of Quality & Reliability Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJQRM-03-2023-0093

(Scopus Q1, ABDC-B)

Srivastava, P., Srivastava, S. and Mishra, N. (2023), "Impact of e-servicescape on hotel booking intention: examining the moderating role of COVID-19", Consumer Behavior in Tourism and Hospitality, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CBTH-03-2022-0076

(Scopus Q1, ABDC-B)

Mishra, N., Gupta, S.L, Srivastava, P. (2022), “Social Media Marketing and Brand Loyalty: Analyzing the mediating role of brand trust”, Thailand and The World Economy, 40(3), 55-63, ISSN-Online 2651-0529

https://so05.tci-thaijo.org/index.php/TER/article/view/261139/175758

(Scopus Q3)

Gupta, S. L., & Mishra, N. (2022), “Artificial Intelligence and Deep Learning-Based Information Retrieval Framework for Assessing Student Performance”, International Journal of Information Retrieval Research (IJIRR), 12(1), 1-27. http://doi.org/10.4018/IJIRR.2022010101

ISSN: 2155-6377

(ESCI & UGC Care Indexed)

Mishra, N., Gupta, S.L, Srivastava, P., Srivastava, S., & Kabir, M. (2022) “Student Acceptance of Social Media in Higher Education: An application of UTAUT2 model”, Thailand and The World Economy, 40(1), 88–108. ISSN-Online 2651-0529

https://so05.tci-thaijo.org/index.php/TER/article/view/257041

(Scopus Q3)

Mishra, N, Gupta, S.L. (2021). “Factors and Influences Contributing to the College/University Selection: A Study of Private Higher Education Institutes (HEIs) in Oman”, TEM Journal, Vol 10 (2), 908-915 ISSN: 2217-8309 http://doi.org/10.18421/TEM102-53

(Scopus Q2)

Mishra, N, Gupta, S.L. & Srivastava, A. (2020). “Influence of Social Media on Purchase Intention: A Study of Consumers in Oman”, Indian Journal of Commerce, Vol 73 (3), 77-91 ISSN: 2454-6801

(UCG Care List)

Mishra, N. (2019) “A Study on Customer Satisfaction, Trust and Loyalty Factors of M-Commerce in Oman”, International Journal of Management, IT & Engineering, Vol 9(5), 406-420 ISSN: 2249-0558

(UGC Old Journal List- S.No 11672)

Mishra, N. (2019) “Customer Satisfaction in e-services in context of online banking: A review of literature”, International Journal of Management, IT & Engineering, Vol 9(1), 391-402 ISSN: 2249-0558(UGC Old Journal List- S.No 11672)
Kumar,S., Mishra, N. (2017). “Customer satisfaction in e-banking sector in Oman”, Ahead International Journal of Recent Research Review, Vol.1(11), 16-20. ISSN: 2456-205X
Mishra, N & Varshney, S. (2017). “Understanding trust of American brand car owners in Oman”, Ahead International Journal of Recent Research Review, Vol.1(11), 144-153. ISSN: 2456-205X
Hans, A., Mubeen, S.A. & Mishra, N. (2015). “A study on occupational stress and quality of work life (QWL) in private colleges of Oman (Muscat)”, Global Business and Management Research: An International Journal, Vol. 7(3), 55-68 ISSN: 1947- 5667 (UGC Old Journal List- S.No 63165)
Varshney, S. & Mishra, N (2014) “Students perspective towards internship at higher education institutes in Oman”, The international Journal of Business & Management, 2(7), 109-114 ISSN: 2321-8916
Mishra, N (2013) “Service quality in online retail banking in India”, TRANS Asian Journal of Marketing & Management Research, 2(5),1-13 ISSN: 2279-0667
Kumar,S., Mishra, N. (2013). “Do retail stores’ attributes influence customer Satisfaction in India”, TRANS Asian Journal of Marketing & Management Research, 2(2), 28-39. ISSN: 2279-0667
Kumar,S, Mishra, N & Varshney, S.(2011). “Globalization and Growth of Indian Life Insurance Industry”, International Journal of Research in Commerce & Management, 3(10), 7-9. ISSN: 0976 - 2813
Mishra, N. & Shrivastava, P.(2011) “An Empirical Bivariate Case Study On Associations Between Select Factors Concerning Post Graduate Students And Their Academic Performance”, International Journal of Research in Commerce IT And Management, 1(6), 18-24. ISSN 2231-5756
Mishra, N,. & Kumar, S.(2010). “Quality Management in Indian Service Sector”, The Alternative, IX(2), 108-118. ISSN 0973-0451
Mishra, N. (2003).“Importance of marketing functions in Supply Chain Management”, Growth, MTI SAIL,31(2), 15-24. ISSN 2249-6394
Jha, A.N, & Mishra, N. (2003). “Impact of Inventory Management in Empowering Small Scale Sector with special reference to Youth India Trading Company”, Management Dynamics, Jaipuria Institute of Management, 4(1), 25-36 ISSN: 0972- 5067
Jha, A.N, & Mishra, N. (2002). “Role of Inventory Management in Ancillary Units with reference to the Development of Large Scale Industries - Analytical Study of Metal-O-Technik, Jamshedpur”, Growth, MTI SAIL, 30(3), 7-14. ISSN 2249-6394
Publications in Conference Proceedings
Ekka Richa & Mishra, N (2024). Greening the Influence: Understanding the Impact of Green Marketing on Consumer Green Purchase Intentions. 9^th PAN IIM World Management Conference 2023 (IIM Sambalpur) held from 21st Jan to 24th Jan of 2024
Kumari,N., Shivani,S. & Mishra, N. (2022). The Study of Post Purchase Regret on Health Insurance Products in India. International Conference on Sustainability: Research, Education and Practice. Organized by Department of Management, Birla Institute of Technology, Mesra during 30-31 May 2022.
Mishra,S., Kumar, S. & Mishra, N. (2022). Impact of Social Media Marketing Activities on Brand Equity and Brand Commitment in OTT Platform (Disney+ Hotstar). International Conference on Sustainability: Research, Education and Practice. Organized by Department of Management, Birla Institute of Technology, Mesra during 30-31 May 2022.Mishra, N. (2020).
Marketing during Recession: Strategies and Challenges. International Conference on Post Pandemic Corporate Management, Chanakya national Law University, Patna, 7th June 2020.
Gupta, S.L., Mishra, N. (2020). Determinants of Quality Education in B Schools in India. International Research Conference on Reimagining Business-Focus on Innovation, Indo Gulf Marketing Association, Dubai, August 29, 2020.
Mishra, N & Gupta, S.L. (2020). Innovations in Digital/Online Teaching and learning. International Research Conference on Reimagining Business-Focus on Innovation, Indo Gulf Marketing Association, Dubai, August 29, 2020.
Kumar,S., Mishra, N(2017) “Customer satisfaction in e-banking sector in Oman” SHCT Management Seminar- Oman, May 17, 2017.
Pinto, A., Shrivastava, M. & Mishra, N (2016). Acceptance and use of WhatsApp by college students in Oman. Symposium on Emerging Trends and Recent Technologies in Information and Communication Technologies (ETRT- ICT 2016), Colleges of Applied Sciences, Salalah, Oman
Mishra, N & Al-Omairi, T. A (2016). Impact of employee motivation on job satisfaction in higher education institute in Oman. International Conclave on Innovations in Engineering & Management, Waljat College of Applied Sciences, Muscat, Oman, 416-423 (ISBN 978-99969-0-773-9)
Varshney, S, Mishra, N., and Kumar, S. (2014). Dependence of Repeat Purchase in Tourism on Destination Image, Attitude and Motivation of the Tourists. VII International Tourism Congress, Sultan Qaboos University, Oman.
Mishra, N, & Shrivastava, M (2014). Impact of word-of-mouth communication in e- services: a review of literature. The 2nd International Conference on Applied Information and Communications Technology" - ICAICT 2014, Middle East College, Muscat, Oman)
Mishra, N., Sen, N., Ahmad, I (2012). Building Customer Relationships through New Media Formats: Emerging Trends. 3rd NCT Symposium, 22-23.
Kumar, S., Mishra, N., and Shrivastava, M. (2012). Salalah Khareef Season: A Trend Analysis of Visitors. Oman Symposium on Management 2012 Proceedings, 328-336.
Mishra, N,. & Srivastava, A.(2007). “Ethical and Legal Issues in Advertising in India” Conference on Advertising and Brand Building, BIT Extension Centre, Noida
Mishra, N,. & Srivastava, A.(2006). “Prospects of Organised Retailing in India” International Conference on Service Industry- Challenges and opportunities , Waljat Colleges of Applied Sciences, Muscat, Oman.
Jha, A.N, & Mishra, N. (2003). “A Financial Approach to Critical Evaluation of Inventory Management of Small Scale Industries – A case study of Bihar Rubber Co. Ltd.”, VII Annual International Conference of Society of Operations Management, IIM Indore, 19-21.Research Projects Completed / Ongoing

Member of Professional Bodies

Registered as a peer reviewer with The Research Council Oman

Registered as an external reviewer with Oman Academic Accreditation Authority.

Life Member, ISTE

Text and Reference Books

Book Editor

Transforming Higher Education Through Digitalization: Insights, Tools, and Techniques” (2021) published by CRC Press, Taylor and Francis Group (ISBN: 978-0-367-67629-2)
“Digitalization of higher education using cloud computing: Implications, risk, and challenges” (2021) published by CRC Press, Taylor and Francis Group (ISBN: 9781003203070) (Scopus Indexed)

Book Chapter Authored

Fith, M., Gupta, S. L., Mishra, N., & Yawar, M. (2021). Dimensions of Cloud Computing-Based Brand Equity Measurement in the Education Sector of Oman and India. Digitalization of Higher Education Using Cloud Computing, 211–225. (Scopus Indexed) https://doi.org/10.1201/9781003203070-17
Jena, B. M., Gupta, S. L., & Mishra, N. (2021). Effectiveness of Online Learning and Face-to-Face Teaching Pedagogy. Transforming Higher Education Through Digitalization, 21–43. https://doi.org/10.1201/9781003132097-2
Srivastava, P., Srivastava, S., Gupta, S. L., & Mishra, N. (2021). Digital Learning Acceptance during COVID-19: A Sustainable Development Perspective. Disruptive Technologies for Society 5.0, 317–325. https://doi.org/10.1201/9781003154686-18
Mishra, N., Gupta, S.L. & Fith, M.(2020). “An Investigation of Factors Influencing Student Selection of Higher Education Institutes in Oman” 29-36, Global Economic Order in the Post-Covid-19 Era: Challenges, Opportunities and Strategies, Maharaja Agrasen University Publication (ISBN No. 978-81-942547-3-7)