Dr. Niraj Mishra

Joined Institute on : 1-Jul-2004

Assistant Professor
Management
PhD

Contact Address

C-II/33, BIT, Mesra, Ranchi

Phone Office - +916512275233
Phone Residence - 9871768849
Email - nirajmishra@bitmesra.ac.in

Work Experience

Teaching : 22 Years

Research : 02 Years

Individual: 24 Years

Professional Background

Presently working as Assistant Professor in Department of Management, Birla Institute of Technology, Mesra Ranchi since June 2021.
Worked as Assistant Professor at Birla Institute of Technology, International Centre Muscat (Waljat College of Applied Sciences) from September 2006 till May 2021.

Worked as Lecturer in Department of Management, Birla Institute of Technology, Mesra, Ranchi from October 2005 to September 2006.
Worked as Associate Lecturer in Department of Management, Birla Institute of Technology Extension Centre Lalpur from January 2005 to September 2005.
Worked as Teaching Assistant in Department of Management, Birla Institute of Technology Extension Centre Lalpur from July 2004 to December 2004.
Worked as Research Associate on an AICTE sponsored project from August 2002 to June 2004 in Birla Institute of Technology, Mesra Ranchi.

Research Areas

Research Projects Completed / Ongoing

Title of Project / MDP	PI/Co-PI	Sponsoring Agency	Year (From-to)	Fund Value	Status
Study on the Financial Inclusion of PVTGs: Banking Access and Microcredit in the context of the Asur Tribe of Jharkhand	Co-PI	ICSSR	2026-2028	18 Lakh	Ongoing
Nav Disha- Management Training of Indane Distributors	Coordinator	Indian Oil Corporation	21^st to 22^nd February 2024	2.48 Lakh	Completed
Nav Disha- Management Training of Indane Distributors	Coordinator	Indian Oil Corporation	26^th to 27^th September 2023	2.48 Lakh	Completed
Possibilities of Inclusion of Tribal Languages in the Curriculum of DoW- run Residential Schools for STs and Assessment of Learning Aptitude of Students	Co-PI	Ram Dayal Munda Tribal Research Institute, Govt. of Jharkhand	2022- 2023	9 Lakh	Completed
Nav Disha- Management Training of Indane Distributors	Coordinator	Indian Oil Corporation	22^nd to 23^rd December2022	2.12 Lakh	Completed
Nav Disha- Management Training of Indane Distributors	Coordinator	Indian Oil Corporation	21^st to 23rd November 2022	2.12 Lakh	Completed
Nav Disha- Management Training of Indane Distributors	Coordinator	Indian Oil Corporation	17^th to 18th October 2022	2.12 Lakh	Completed
MDP on Excellence in Public Service	Coordinator	Department of Labour, Govt. of Jharkhand	8^th to 12^th March 2022	7.5 Lakh	Completed
A Study for Investigating Factors Influencing Student Preference of Private Higher Education Institutes in Oman	PI	The Research Council, Government of Oman	2019- 2021	19.25 Lakh	Completed
DEEPeduOM: A Novel prediction approach using Deep learning for academic quality evaluation in Oman	Co-PI	The Research Council, Government of Oman	2019- 2021	19.25 Lakh	Completed
Prepared Perspective Plan for National Food for Work Program (NFFWP) now known as MGNREGA for Katihar and Araria Districts of Bihar	Co-PI	Ministry of Rural Development, Govt. of Bihar	2005-2006	17.5 Lakh	Completed

Post Graduate Thesis / Doctoral Thesis

Post Graduate Thesis – 52

PhD Guidance – 2 Awarded

1. Mr. Prashnat Kumar Singh (Awarded)

University: Banasthali Vidyapith, Rajasthan, India

2. Ms. Rashmi Singh (Awarded)

University: Birla Institute of Technology, Mesra, Ranchi, India

PhD Guidance – 8 (Currently guiding)

Publications

Publications in Journals

Mishra N, Srivastava S, Srivastava P (2026;), "From social networking to knowledge networking: analyzing the impact of social media on academic collaboration and success in university students". Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-09-2024-0608

(Scopus Q1, ESCI and ABDC-B)

Sawarni, K. S., Narayanasamy, S., Kumar, K., & Mishra, N. (2026). Impact of boardroom gender diversity on working capital management: Evidence from emerging economies. Global Business Review. https://doi.org/10.1177/09721509261472543

(Scopus Q1, ESCI and ABDC-B)

Shandilya G, Jana A, Mishra N, Srivastava P (2026), "Decoding the replay: examining the influence of televisual technologies on fan engagement in the IPL". Sport, Business and Management: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SBM-05-2025-0128

(Scopus Q2, ESCI and ABDC-B)

Shankar, R., Srivastava, S., & Mishra, N. (2026). Navigating retail investor anxiety: The interplay of NoMophobia, I-FoMO, and financial literacy in Indian markets. Journal of the Knowledge Economy. Advance online publication. https://doi.org/10.1007/s13132-026-03293-z

(Scopus Q2, and ABDC-C)

Mishra, N., Srivastava, P., & Srivastava, A. R. (2026). Maximising student satisfaction: investigating the impact of online learning environments and readiness levels. International Journal of Knowledge and Learning, (ahead of print). https://doi.org/10.1504/IJKL.2026.10078772

(Scopus-Q3, ESCI, and ABDC-C)

Srivastava P, Mishra N (2026), "The path to possession: how intention to use virtual reality shapes psychological ownership in tourism". Journal of Hospitality and Tourism Technology, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTT-09-2024-0590

(Scopus Q1, SSCI and ABDC-B)

Kumari N, Mishra N, Shivani S (2026;), "Unveiling the aftermath of choice: exploring health insurance buyer’s regret using mixed method approach". International Journal of Pharmaceutical and Healthcare Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJPHM-06-2025-0121

(Scopus Q3 and ABDC-C)

Roy, A., Ahmad, M. I., & Mishra, N. (2026). Analysing the influence of moderating and mediating variables in social influencers effect on global consumers purchase intention and brand preference. Economic Sciences, 22(1), 197–209. https://doi.org/10.69889/krn87p44

(ABDC-C)

Singh, R., Singh, S. K., & Mishra, N. (2026). Influence of mobile learning on students’ performance in higher education institutions: A systematic literature review. International Journal of Information Science and Management. 24(1), 155-179 https://doi.org/10.22034/ijism.2026.2025375.1438

(Scopus Q3)

Singh, R., Singh, S. K., & Mishra, N. (2025). Factors influencing student learning performance and continuous use of artificial intelligence in online higher education. Discover Education, 4(1), 1–18. https://doi.org/10.1007/S44217-025-00728-8

(Scopus-Q2)

Singh, S., Shivani, S., & Mishra, N. (2025). Authentic femvertising, workplace spirituality and ethical employer branding: Understanding Generation Z expectations from value-centric organizations. PURUSHARTHA – A Journal of Management, Ethics and Spirituality, 18(2), 35–53. https://doi.org/10.21844/16202118203

(Scopus- Q1)

Kumari, N., Mishra, N., & Srivastava, P., (2025). Post-Purchase Regret in OTA: Exploring the Role of Impulse Buying. Journal of Hospitality Application and Research, 20(1), 106-127.

http://publishingindia.com/johar/7/post-purchase-regret-in-ota-exploring-the-role-of-impulse-buying/32187/87858/

(ABDC-C)

Kumari, N., Mishra, N., & Srivastava, P., (2024). Impulse buying trap and post-purchase regret in health insurance; the role of social media and online reviews. Journal of Content Community and Communication, 21, 130-148 DOI: 10.31620/JCCC.12.24/10

(Scopus-Q2)

Kumari, R., Singh, S.K., & Mishra N., (2024). Influence of e-learning on the students’ of higher education in the digital era: a systematic literature review. Education and Information Technologies, 29 ,20201-20221

DOI : https://doi.org/10.1007/s10639-024-12604-3

(Scopus Q1, SSCI)

Srivastava, P., Mishra, N., Singh, N., & Ramkissoon, H. (2024). Beyond carbon footprints: the ‘Greta Thunberg Effect’ and tourist hotel preferences. Journal of Travel & Tourism Marketing, 41(4), 578–595. https://doi.org/10.1080/10548408.2023.2293017

(Scopus Q1, SSCI and ABDC-A)

Srivastava, P., Mishra, N., Srivastava, S., & Shivani, S. (2024). Banking with Chatbots: The Role of Demographic and Personality Traits. FIIB Business Review, 0(0). https://doi.org/10.1177/23197145241227757

(Scopus Q1, ABDC-C)

Mishra, N., Srivastava, P., Mahato, S. and Shivani, S. (2023), "Use and acceptance of crypto currencies in India: an evaluation of block chain application in financial sector using PLS SEM and ANN approach", International Journal of Quality & Reliability Management, 41(8) 2027-2054. https://doi.org/10.1108/IJQRM-03-2023-0093

(Scopus Q1, ABDC-B)

Srivastava, P., Srivastava, S. and Mishra, N. (2023), "Impact of e-servicescape on hotel booking intention: examining the moderating role of COVID-19", Consumer Behavior in Tourism and Hospitality, Vol.18 (3), 422-437. https://doi.org/10.1108/CBTH-03-2022-0076

(Scopus Q1, ABDC-B)

Mishra, N., Gupta, S.L, Srivastava, P. (2022), “Social Media Marketing and Brand Loyalty: Analyzing the mediating role of brand trust”, Thailand and The World Economy, 40(3), 55-63, ISSN-Online 2651-0529

(Scopus Q4)

Gupta, S. L., & Mishra, N. (2022), “Artificial Intelligence and Deep Learning-Based Information Retrieval Framework for Assessing Student Performance”, International Journal of Information Retrieval Research (IJIRR), 12(1), 1-27. http://doi.org/10.4018/IJIRR.2022010101

ISSN: 2155-6377

(ESCI & UGC Care Indexed)

Mishra, N., Gupta, S.L, Srivastava, P., Srivastava, S., & Kabir, M. (2022) “Student Acceptance of Social Media in Higher Education: An application of UTAUT2 model”, Thailand and The World Economy, 40(1), 88–108. ISSN-Online 2651-0529

(Scopus Q4)

Mishra, N, Gupta, S.L. (2021). “Factors and Influences Contributing to the College/University Selection: A Study of Private Higher Education Institutes (HEIs) in Oman”, TEM Journal, Vol 10 (2), 908-915 ISSN: 2217-8309

DOI: 10.18421/TEM102-53

(Scopus Q2)

Singh, P., Purohit, P. H., & Mishra, N. (2021). E- Banking in Oman – History , Growth and Challenges. EXCEL International Journal of Multidisciplinary Management Studies, 11(12), 23–34. ISSN 2249- 8834

Mishra, N, Gupta, S.L. & Srivastava, A. (2020). “Influence of Social Media on Purchase Intention: A Study of Consumers in Oman”, Indian Journal of Commerce, Vol 73 (3), 77-91 ISSN: 2454-6801

(UCG Care List)

Mishra, N. (2019) “A Study on Customer Satisfaction, Trust and Loyalty Factors of M-Commerce in Oman”, International Journal of Management, IT & Engineering, Vol 9(5), 406-420 ISSN: 2249-0558

(UGC Old Journal List- S.No 11672)

Mishra, N. (2019) “Customer Satisfaction in e-services in context of online banking: A review of literature”, International Journal of Management, IT & Engineering, Vol 9(1), 391-402 ISSN: 2249-0558

(UGC Old Journal List- S.No 11672)

Kumar,S., Mishra, N. (2017). “Customer satisfaction in e-banking sector in Oman”, Ahead International Journal of Recent Research Review, Vol.1(11), 16-20. ISSN: 2456-205X
Mishra, N & Varshney, S. (2017). “Understanding trust of American brand car owners in Oman”, Ahead International Journal of Recent Research Review, Vol.1(11), 144-153. ISSN: 2456-205X

Hans, A., Mubeen, S.A. & Mishra, N. (2015). “A study on occupational stress and quality of work life (QWL) in private colleges of Oman (Muscat)”, Global Business and Management Research: An International Journal, Vol. 7(3), 55-68. ISSN: 1947- 5667 (UGC Old Journal List- S.No 63165)

Varshney, S. & Mishra, N (2014) “Students perspective towards internship at higher education institutes in Oman”, The international Journal of Business & Management, 2(7), 109-114 ISSN: 2321-8916

Mishra, N (2013) “Service quality in online retail banking in India”, TRANS Asian Journal of Marketing & Management Research, 2(5),1-13 ISSN: 2279-0667

Kumar,S., Mishra, N. (2013). “Do retail stores’ attributes influence customer Satisfaction in India”, TRANS Asian Journal of Marketing & Management Research, 2(2), 28-39. ISSN: 2279-0667

Kumar,S, Mishra, N & Varshney, S.(2011). “Globalization and Growth of Indian Life Insurance Industry”, International Journal of Research in Commerce & Management, 3(10), 7-9. ISSN: 0976 - 2813

Mishra, N. & Shrivastava, P.(2011) “An Empirical Bivariate Case Study On Associations Between Select Factors Concerning Post Graduate Students And Their Academic Performance”, International Journal of Research in Commerce IT And Management, 1(6), 18-24. ISSN 2231-5756

Mishra, N,. & Kumar, S.(2010). “Quality Management in Indian Service Sector”, The Alternative, IX(2), 108-118. ISSN 0973-0451

Mishra, N. (2003).“Importance of marketing functions in Supply Chain Management”, Growth, MTI SAIL,31(2), 15-24. ISSN 2249-6394

Jha, A.N, & Mishra, N. (2003). “Impact of Inventory Management in Empowering Small Scale Sector with special reference to Youth India Trading Company”, Management Dynamics, Jaipuria Institute of Management, 4(1), 25-36 ISSN: 0972- 5067

Jha, A.N, & Mishra, N. (2002). “Role of Inventory Management in Ancillary Units with reference to the Development of Large Scale Industries - Analytical Study of Metal-O-Technik, Jamshedpur”, Growth, MTI SAIL, 30(3), 7-14. ISSN 2249-6394

Publications in Conference Proceedings

Roy, A., Ahmad, M. I. & Mishra, N. (2026). Do All Consumers Trust Influencers Equally? A Multigroup Analysis of Digital Marketing Effectiveness. Redefining Management in the Digital Age: Exploring New Paradigms, Innovations, Practices, and Possibilities, Department of Management Studies, 20-22nd February 2026.
Hansda, R. P., Mishra, N. & Datta, P. (2026). Virtual Faces, Real Impact: Literature Insight on Consumer Trust, Engagement, and Purchase Intention towards Synthetic Personas in AI-Driven Marketing. Redefining Management in the Digital Age: Exploring New Paradigms, Innovations, Practices, and Possibilities, Department of Management Studies, 20-22nd February 2026.
Mishra, S. K., Mishra, N. & Jha, S. K. (2026). Sustainability & Livelihood Challenges of Dhokra Artisans in Jharkhand: An Empirical Study. Redefining Management in the Digital Age: Exploring New Paradigms, Innovations, Practices, and Possibilities, Department of Management Studies, 20-22nd February 2026.
Singh, R., Singh, S. K. & Mishra, N. (2026). Evaluating the Role of Artificial Intelligence in Encouraging Innovations, Practices, and Possibilities for Educational Development in Higher Education. Redefining Management in the Digital Age: Exploring New Paradigms, Innovations, Practices, and Possibilities, Department of Management Studies, 20-22nd February 2026.
Hansda, R. P., Mishra, N. & Datta, P. (2026). Virtual Vogue: How Virtual Fashion Influencers Cultivate Parasocial Bonds, Consumer Trust, Engagement, and Purchase Intention. 5th International Marketing Conference, Indian Institute of Management Shillong, 21-22nd January 2026.
Singh, R., Singh, S. K., & Mishra, N. (2025). Influence of Artificial Intelligence (AI) in the Online Learning Environment: A Study on Higher Education Students. Proceedings of the International Conference on Marching Beyond the Libraries (ICMBL): Leadership, Creativity, and Innovation (ICMBL 2024, 20-21 Dec 2024)), 38–55. doi:10.2991/978-94-6463-712-0_4
Kumari, R., Singh, S.K., & Mishra N., (2025). Impact of AI on enhancing learning outcomes in online learning for a sustainable future in higher education. International conference on evidence based management (ICEBM), BITS Pilani 20-22 March 2025.
Ekka Richa & Mishra, N (2024). Greening the Influence: Understanding the Impact of Green Marketing on Consumer Green Purchase Intentions. 9^th PAN IIM World Management Conference 2023 (IIM Sambalpur) held from 21st Jan to 24th Jan of 2024
Kumari,N, Mishra, N. & Shivani,S (2023). An Empirical Study of Post-Purchase Regret on Health Insurance: A PLS-SEM and ANN Approach. ISDSI Global Conference 2023, IIM Ranchi, 27-29^th December 2023.
Kumari,N., Shivani,S. & Mishra, N. (2022). The Study of Post Purchase Regret on Health Insurance Products in India. International Conference on Sustainability: Research, Education and Practice. Organized by Department of Management, Birla Institute of Technology, Mesra during 30-31 May 2022.
Mishra,S., Kumar, S. & Mishra, N. (2022). Impact of Social Media Marketing Activities on Brand Equity and Brand Commitment in OTT Platform (Disney+ Hotstar). International Conference on Sustainability: Research, Education and Practice. Organized by Department of Management, Birla Institute of Technology, Mesra during 30-31 May 2022.
Mishra, N. (2020). Marketing during Recession: Strategies and Challenges. International Conference on Post Pandemic Corporate Management, Chanakya national Law University, Patna, 7th June 2020.
Gupta, S.L., Mishra, N. (2020). Determinants of Quality Education in B Schools in India. International Research Conference on Reimagining Business-Focus on Innovation, Indo Gulf Marketing Association, Dubai, August 29, 2020.
Mishra, N & Gupta, S.L. (2020). Innovations in Digital/Online Teaching and learning. International Research Conference on Reimagining Business-Focus on Innovation, Indo Gulf Marketing Association, Dubai, August 29, 2020.
Gupta, S.L, Mishra, N., Fith, Marshal (2020). Innovative practices in the teaching of international marketing: pedagogy and projects, 2020 Marketing Management Association Conference, October 28 – October 30, 2020, https://www.mmaglobal.org/_files/ugd/a41a45_e4296edd9142406c821b934d3900c2a6.pdf
Kumar,S., Mishra, N(2017) “Customer satisfaction in e-banking sector in Oman” SHCT Management Seminar- Oman, May 17, 2017.
Pinto, A., Shrivastava, M. & Mishra, N (2016). Acceptance and use of WhatsApp by college students in Oman. Symposium on Emerging Trends and Recent Technologies in Information and Communication Technologies (ETRT- ICT 2016), Colleges of Applied Sciences, Salalah, Oman
Mishra, N & Al-Omairi, T. A (2016). Impact of employee motivation on job satisfaction in higher education institute in Oman. International Conclave on Innovations in Engineering & Management, Waljat College of Applied Sciences, Muscat, Oman, 416-423 (ISBN 978-99969-0-773-9)
Varshney, S, Mishra, N., and Kumar, S. (2014). Dependence of Repeat Purchase in Tourism on Destination Image, Attitude and Motivation of the Tourists. VII International Tourism Congress, Sultan Qaboos University, Oman.
Mishra, N, & Shrivastava, M (2014). Impact of word-of-mouth communication in e- services: a review of literature. The 2nd International Conference on Applied Information and Communications Technology" - ICAICT 2014, Middle East College, Muscat, Oman)
Mishra, N., Sen, N., Ahmad, I (2012). Building Customer Relationships through New Media Formats: Emerging Trends. 3rd NCT Symposium, 22-23.
Kumar, S., Mishra, N., and Shrivastava, M. (2012). Salalah Khareef Season: A Trend Analysis of Visitors. Oman Symposium on Management 2012 Proceedings, 328-336.
Mishra, N,. & Srivastava, A.(2007). “Ethical and Legal Issues in Advertising in India” Conference on Advertising and Brand Building, BIT Extension Centre, Noida
Mishra, N,. & Srivastava, A.(2006). “Prospects of Organised Retailing in India” International Conference on Service Industry- Challenges and opportunities , Waljat Colleges of Applied Sciences, Muscat, Oman.
Jha, A.N, & Mishra, N. (2003). “A Financial Approach to Critical Evaluation of Inventory Management of Small Scale Industries – A case study of Bihar Rubber Co. Ltd.”, VII Annual International Conference of Society of Operations Management, IIM Indore, 19-21.

Member of Professional Bodies

Registered as a peer reviewer with The Research Council Oman

Registered as an external reviewer with Oman Academic Accreditation Authority.

Life Member, ISTE

Current Sponsored Projects

Title –

Study on the Financial Inclusion of PVTGs: Banking Access and Microcredit in the context of the Asur Tribe of Jharkhand Study on the Financial Inclusion of PVTGs: Banking Access and

Microcredit in the context of the Asur Tribe of Jharkhand

Sponsoring Agency: ICSSR

Amount 18 Lakh

Role CoPI

Text and Reference Books

Book Editor

Transforming Higher Education Through Digitalization: Insights, Tools, and Techniques” (2021) published by CRC Press, Taylor and Francis Group (ISBN: 978-0-367-67629-2) https://doi.org/10.1201/9781003132097

“Digitalization of higher education using cloud computing: Implications, risk, and challenges” (2021) published by CRC Press, Taylor and Francis Group (ISBN: 9781003203070) https://doi.org/10.1201/9781003203070

(Scopus Indexed)

Destination Data: Charting the Course for Transformative Travel Experiences” (2026), published by Emerald Publishing Limited, ISBN (print): 978-1-83608-603-1,ISBN (electronic): 978-1-83608-602-4, https://doi.org/10.1108/978-1-83608-602-4 (Scopus Indexed)

Book Chapter Authored

Srivastava, P., Jana, A., Shandilya, G., & Mishra, N. (2026). Digital Dimensions: Investigating Virtual Worlds’ Impact on Hotel Selection. Destination Data: Charting the Course for Transformative Travel Experiences, 191–202. https://doi.org/10.1108/978-1-83608-602-420261012

Srivastava, S., Mishra, N., & Srivastava, P. (2025). Social Media Marketing and Investment: A Case Study of Retail Investors in India. Data Driven Decisions: Leveraging Insights For Winning Marketing Strategies, 1–14. https://doi.org/10.1108/978-1-83662-188-120251002

Rashmi Singh, Dr Shailendra Kumar Singh, Dr Niraj Mishra. (2023). A STUDY TO ADDRESS THE BARRIERS AFFECTING THE IMPLEMENTATION OF E-LEARNING IN HIGHER EDUCATION. Redshine Archive, 3(1). https://doi.org/10.25215/1304768562.18
Gupta, S.L., Mishra, N., Kansra, P., Yawar, M. (2022). Decision Analytics Using Predictive and Prescriptive Analyses of Student’s Satisfaction Towards Quality of Education for Sustainable Society in Oman. In: Bali, V., Bhatnagar, V., Lu, J., Banerjee, K. (eds) Decision Analytics for Sustainable Development in Smart Society 5.0. Asset Analytics. Springer, Singapore. https://doi.org/10.1007/978-981-19-1689-2_14
Fith, M., Gupta, S. L., Mishra, N., & Yawar, M. (2021). Dimensions of Cloud Computing-Based Brand Equity Measurement in the Education Sector of Oman and India. Digitalization of Higher Education Using Cloud Computing, 211–225. (Scopus Indexed) https://doi.org/10.1201/9781003203070-17

Jena, B. M., Gupta, S. L., & Mishra, N. (2021). Effectiveness of Online Learning and Face-to-Face Teaching Pedagogy. Transforming Higher Education Through Digitalization, 21–43. https://doi.org/10.1201/9781003132097-2
Srivastava, P., Srivastava, S., Gupta, S. L., & Mishra, N. (2021). Digital Learning Acceptance during COVID-19: A Sustainable Development Perspective. Disruptive Technologies for Society 5.0, 317–325. https://doi.org/10.1201/9781003154686-18
Mishra, N., Gupta, S.L. & Fith, M.(2020). “An Investigation of Factors Influencing Student Selection of Higher Education Institutes in Oman” 29-36, Global Economic Order in the Post-Covid-19 Era: Challenges, Opportunities and Strategies, Maharaja Agrasen University Publication (ISBN No. 978-81-942547-3-7)

Member, Editorial Board

Editorial Board Member – Humanities and Social Sciences Communications, Springer Nature | SSCI & Scopus Indexed