Publications
1.Pratima Ekka Pranjal kumar, Sanjiv Kumar Srivastava, (2025)
A Study of the Effects of Predictive Personalization and Generative-AI-Driven Campaigns
on Consumer Engagement and Brand Trust within AI-Enhanced Marketing.Advances in Consumer Research , Vol. 2 (2025) , pp. 461-473
2.Pranjal Kumar, Pratima Ekka, Sanjiv Kumar Srivastava (2025)
Evaluating Service Quality and Customer Satisfaction in the Indian Hotel Industry: An
Empirical Study Using the SERVQUAL Model European Economic Letters, Vol. 15 (2025), pp. 5299-5314
3.Pratima Ekka Pranjal Kumar, (2025)
Conceptual framework of guest satisfaction, exploring customer expectations and
security measures with emergency preparedness in hotel hospitality.
International Journal of Business Performance Management , Vol. 1 (2025) DOI: 10.1504/IJBPM.2026.10065881
4.Kumar P. Ekka P.(2025) Demand Forecasting for Ensuring Safety and Boosting Operational Efficiency in Hotel
Hospitality Using ARIMA Model
Journal of Hospitality and Tourism Education, Vol. (2025), https://doi.org/10.1080/10963758.2024.2436584
5.Kumar,P. & Ekka, P.(2023). Statistical analysis of the impacts of COVID.19 pandemic on the small and large?scale tourism sectors in developing countries
Environment, Development and Sustainability https://doi.org/10.1007/s10668-023-03112-4(Springer)
6.Sinha A.K, Ekka.P Hospitality Industry of India-Its present status and future prospects
The Researchers' International Research Journal, Volume 7, Year 2021, Pages 85-95
7.Ekka, P. & Sinha, A.K. (2020). Challenges of technology in Tourism and Hospitality Industries.Asian Mirror International Journal of Research. Vol (7)2,49-54.
8. Ekka, P. & Sinha,A.K.(2020). The Economic Impacts of the Indian hospitality industry: A Mini-Review. International Journal of Latest Engineering and Management Research (IJLEMR) Vol (5)7,26-34.
Paper presented in Seminar/Conference
National Seminar
1. Paper titled “Evaluation of entrepreneurship in Indian hospitality Industry in current scenario” presented in National Seminar on Entrepreneurship and business Innovations in India organized by Department of Commerce, DAV Post Graduate College, Varanasi during April 3-4,2019
2.Paper titled “FDI in tourism (INDIA)” presented in National Seminar on “FDI in India-opportunities and challenges ahead organized by P.G. Department of Commerce, St. Xavier’s college, Ranchi during February 24-25,2017.
3. Paper titled “Role of Tourism in national Integration” presented in National Seminar on National Integration: Barriers and Remedies organized by Institute for Social Development and Research, Ranchi on April 4-6,2015.
International Seminar
1.Paper titled “Emerging trends in HR in Indian tourism industry” presented in International Seminar on Human resource organized by Institute of Social Development & Research, Ranchi on November1-3,2014.
Book Chapter Published
Ekka, P. (2015). Importance of Human Resource Management in Tourism Industry. Human Resource. 258-266.ISBN: 978-93-84686-04-8.
Workshop/FDP Attended
1. Five days FDP on Outcome based education and online Learning Teaching by Department of Management and Department of Hotel Management, BIT Mesra (29th June – 3rd July,2020)
2.Three days FDP for student induction by AICTE. (13th -15th December,2019)
3.One day Workshop on “Lab Safety: Pitfall & Remedies” by TEQIP-III (17th December,2018)
4.Two days’ workshop on Women Empowerment in Science 7 Technology [WEST-2014] (24th -25th September,2014)
5.Two days’ workshop on Mission KYaaT by IQAC, BIT, Mesra. (24th -26th May 2011)