Birla Institute of Technology, Mesra

Faculty Image

Dr. Ashutosh Mishra

Joined Institute on : 4-Sep-2006

  • Assistant Professor
  • Management
  • PhD, MBA, MA(Economics)
Contact Address

Down Tagore Hill Road Morabadi, Ranchi ( Jharkhand)

Down Tagore Hill Road Morabadi, Ranchi ( Jharkhand)

  • Phone Office - 7677672446
  • Phone Residence - 7677672446
  • Email - ashutoshmishra@bitmesra.ac.in
Work Experience

Teaching : 20 Years

Research : 20 Years

Individual: 05 Years

Publications

RESEARCH PAPER PUBLICATIONS

  1. Pohi, S., Munda, P., & Mishra, A. (2026). Are green firms valued differently? Evidence from valuation multiples in Indian equity markets. Economic Sciences, 22(4), 77–90.
  2. Pohi, S., Munda, P., & Mishra, A. (2026). Sustainable banking and shareholder value: A comparative study of green vs. conventional banks in India. International Journal of Economic Practices and Theories, 2026(1), 190–202.
  3. Mishra, A., & Mishra, P. (2026). Enhancing long-term environmental and economic strategies in organisations for sustainable supply chain management. International Journal of Logistics and Supply Management (Accepted).
  4. Mishra, P., & Mishra, A. (2025). Chanakya’s concept of Lokasangraha (welfare of the people) in global sustainable development goals (SDGs). Problemy Ekorozwoju / Problems of Sustainable Development, 20(2), 284–293.
  5. Mishra, P., & Mishra, A. (2025). Community-led waste management models in rural Jharkhand. International Journal of Advance Studies and Growth Evaluation, 4(1), 92–101.
  6. Mishra, P., & Mishra, A. (2024). Digital dharma: Navigating the ethical and spiritual dimensions of technological innovation in art and creative expression. Journal of Dharma, 49(4), 525–544.
  7. Kumari, B., & Mishra, A. (2024). Factors influencing online shopping behavior: A study on working and non-working women. International Journal of Advanced Research in Science, Communication and Technology, 4(1), 101–112.
  8. Sinha, S., & Mishra, A. (2020). Measuring employers' satisfaction with expectation satisfaction matrix. Purusartha, 13(1), 21–34.
  9. Sinha, S., Jawahar, I. M., Ghosh, P., & Mishra, A. (2020). Assessing employers’ satisfaction with Indian engineering graduates using expectancy-disconfirmation theory. International Journal of Manpower, 41(4), 473–489.
  10. Sinha, S., Ghosh, P., & Mishra, A. (2019). Employability of fresh engineering graduates in India: A fresh look applying expectation confirmation theory. Education and Training, 62(1), 47–63.
  11. Kumar, P., & Mishra, A. (2018). Implication of tourism traits on Jharkhand tourism with special reference to perception of local residents. Purusartha, 11(2), 60–73.
  12. Roba, A., & Mishra, A. (2017). An encompassing role of various factors on attrition and steps used to tackle attrition in steel industry in India. International Journal for Innovative Research in Multidisciplinary Field, 3(6), 170–175.
  13. Kumar, P., & Mishra, A. (2016). A study of economic contribution of tourism industry in Jharkhand state. Journal of Environmental Management and Tourism, 6(1), 100–110.
  14. Kumar, P., & Mishra, A. (2015). Tourist perception towards Jharkhand: A district-wise study. International Journal of Sales & Marketing Management Research and Development, 5(3), 9–24.
  15. Kumar, P., & Mishra, A. (2015). Prospects of tourism in Jharkhand and its economic contribution. Journal of Management Studies, 8(1), 100–105.
  16. Kumar, P., & Mishra, A. (2015). A study of perception of tourist socio-economic status on Jharkhand tourism. American International Journal of Research in Humanities, Arts and Social Sciences, 2(10), 185–196.
  17. Kumar, P., & Mishra, A. (2015). A study of Jharkhand tourism identity in tourist map. International Journal of Management and Social Development, 2(5), 85–90.
  18. Kumar, P., & Mishra, A. (2015). Indian tourism sector: An overview. International Journal of Management and Development Studies, 2(5), 1–9.
  19. Mehta, M. C., & Mishra, A. (2012). A review of information and its need in agriculture markets. Academicia, 2, 54–62.
  20. Ramu, N., & Mishra, A. (2011). Public private partnerships: An analysis. Misbah (Research Journal of M.E.S College, Kerala), 5(2), 45–51.
  21. Ramu, N., & Mishra, A. (2011). Microfinance for macro development: An analysis. Global Research Review, 1, 4–12.
  22. Mishra, A. (2011). Entrepreneurial work culture: A route to innovation. GROWTH (Journal of the Management Training Institute, SAIL), 39(1), 32–37.
  23. Singh, G. C., & Mishra, A. (2011). Operating an efficient and sustainable agriculture market information system: The FAO strategies. Anusandhanika, 3(1), 37–42.
  24. Singh, G. C., & Mishra, A. (2011). Web-based linkage of agriculture markets of Jharkhand: An effective approach for dissemination of market information. Vinoba Bhave Journal of Economics, 2(1), 23–31.
  25. Mishra, A. (2007). Agriculture marketing information system: A mechanism for socio-economic development of a nation. Bizcraft, 1(2), 21–31.

 

CONFERENCE CONTRIBUTIONS

    1. Mishra, A. (2026, March 13–14). AI-driven sustainable business models for circular economy transformation [Conference presentation]. International Conference on AI & Sustainable Approaches for Reducing Carbon Footprint, Rajshree Institute of Management & Technology, Bareilly, India.
    2. Mishra, A. (2026, March 10–11). Digital transformation and data-driven governance in India’s GST regime [Conference presentation]. National Conference on Next Generation GST Reforms and India’s Growth Potential: Sectoral Implications and Policy Perspectives, Central University of Jharkhand, India.
    3. Mishra, P., & Mishra, A. (2025, September 4). Artificial intelligence-based financial inclusion solutions for Indian women street vendors [Conference presentation]. International Conference on Innovation Strategy Sustainability: Navigating Management, Information Technology, Social Science and Education, T. John College, Bangalore, India.
    4. Mishra, P., & Mishra, A. (2025, March 21–22). Tourist behaviour and willingness to pay for sustainable accommodations: A cross-cultural study about India. In Department of Management, Birla Institute of Technology (Ed.), Conference on promoting responsible tourism through regenerative tourism practices: Conference proceedings – abstracts. Birla Institute of Technology, Mesra, Ranchi, Jharkhand.
    5. Mishra, A. (2025, March 21–22). Consumer preferences in fast fashion vs. sustainable clothing: A study on awareness, behaviour, and barriers in Ranchi [Conference presentation]. International Conference on India’s Journey Towards Viksit Bharat 2047: Exploring Synergies Between Social Equity, Economic Growth, and Global Interdependence for a Sustainable and Resilient Future, Department of Commerce and Financial Studies, Central University of Jharkhand, Ranchi, India.
    6. Mishra, A. (2023, May 1–2). Examining the factors influencing sustainable consumption behaviour among consumers [Conference presentation]. International Conference on Business Sustainability & Innovation, Doon Business School, Dehradun, India.
    7. Mishra, A. (2023, January 30). Circular economy approach for sustainable rural development [Conference presentation]. National Seminar on Rural Transformation: Prospects and Challenges, University Department of Management, Vinoba Bhave University, Hazaribagh, Jharkhand, India.
    8. Mishra, A. (2019, March 17). From linear to circular economy [Conference presentation]. National Conference on Environmental Ethics & Sustainable Development, Sarala Birla University, Ranchi, Jharkhand, India.
    9. Mishra, A. (2017, November 26). Achieving sustainable development through corporate social responsibility [Conference presentation]. National Conference on Contemporary Issues in Social Science, Commerce and Management, Association for Research in Social Sciences, Commerce and Management & Ranchi University, Ranchi, India.
    10. Mishra, A. (2017, April 29–30). Business ethics: Does it make good business sense for entrepreneurs? [Conference presentation]. National Seminar on Role of Ethics in Professional & Public Life, Department of Philosophy, Marwari College, Ranchi University, Ranchi, India.
    11. Kumar, S., & Mishra, A. (2014, December 26–27). Female entrepreneurship: Constraints and opportunities towards the development of entrepreneurship [Conference presentation]. International Conference on Management & Business Research, Society of Technical and Management Professionals, New Delhi, India.
    12. Kumar, S., & Mishra, A. (2014, September 3). Unleashing entrepreneurship in India: Challenges and opportunities for women entrepreneurship [Conference presentation]. National Seminar on Unleashing Entrepreneurship in India: Opportunities and Challenges, Faculty of Management Studies, ICFAI University, Jharkhand, India.
    13. Kumari, S., & Mishra, A. (2014, July 11–12). Female entrepreneurship: Career and entrepreneurship development [Conference presentation]. International Conference on Finance and Business Management, University Department of Commerce and Business Management, Ranchi University, Ranchi, India.
    14. Kumari, S., & Mishra, A. (2014, July 11–12). Impact of entrepreneurship development programme on entrepreneurship development [Conference presentation]. International Conference on Finance and Business Management, University Department of Commerce and Business Management, Ranchi University, Ranchi, India.
    15. Roba, A., & Mishra, A. (2014, July 11–12). Career planning from individual and organisational perspective [Conference presentation]. International Conference on Finance and Business Management, University Department of Commerce and Business Management, Ranchi University, Ranchi, India.
    16. Roba, A., & Mishra, A. (2014, April 11–12). Career planning problems: Employee attrition in recession [Conference presentation]. National Seminar on Strategies in the Present Recessionary Business Scenario, Department of Management Studies, Institute of Science & Management, Pundag, Ranchi, India.
    17. Roba, A., & Mishra, A. (2013, September 19). Global talent shortage: A critical management challenge of the future [Conference presentation]. National Seminar on Corporate Social Responsibility in the Emerging Scenario: Issues and Challenges, Faculty of Management Studies, ICFAI University, Jharkhand, India.
    18. Roy, C., & Mishra, A. (2013, September 19). CSR and people rehabilitation [Conference presentation]. National Seminar on Corporate Social Responsibility in the Emerging Scenario: Issues and Challenges, Faculty of Management Studies, ICFAI University, Jharkhand, India.
    19. Mishra, A. (2012, June 20–21). Technology-based information sharing for agriculture markets: An analysis [Conference presentation]. National Seminar on IT Mediated and Technology-Driven Agriculture Development, Birsa Agricultural University, Ranchi, Jharkhand, India.
    20. Mishra, A. (2012, March 22–23). Microfinance as a public policy instrument for financial inclusion [Conference presentation]. National Seminar on Financial Inclusion and Inclusive Growth, University Department of Commerce & Business Management, Vinoba Bhave University, Hazaribagh, Jharkhand, India.
    21. Mishra, A. (2007, August 31–September 1). ICT for income growth in rural India [Conference presentation]. National Conference on Information Technology: Present Practices and Challenges, Asia Pacific Institute of Management, New Delhi, India.

BOOKS  CHAPTERS

  1. Mishra, P., & Mishra, A. (2025). Digital divide to digital opportunity: Technology-enabled learning and educational equity in India. In U. Singh (Ed.), Sustainable development in India: Moving towards SDGs (pp. 113–127). BlueRose Publishers.
  2. Mishra, P., & Mishra, A. (2025). Building trust: The ethics of AI and fintech in community engagement. In Harnessing fintech and artificial intelligence for promoting green finance and sustainable development (pp. 92–122). Modern Book House P&D.
  3. Mishra, A., & Mishra, P. (2025). Theoretical frameworks: Understanding cultural diversity in sustainable development. In Ethnicity, identity, cultural diversity (pp. 129–137). Sunbeam Publisher.
  4. Mishra, A., Chakravarty, S., & Prasad, U. (2024). A study of the factors shaping sustainable consumption behaviour. In Shodhnoyyal: Multidisciplinary research in global prosperity through research and development (pp. 173–185). Multi Spectrum Publications.

 

CASE STUDY

Mishra, P., & Mishra, A. (2025). Byju’s crisis and strategic rebuilding: A study. Empirical Economics Letters, 24(Special Issue 2), 98-104 (ABDC)

Current Sponsored Projects

A study on Biomedical Waste Management Practices in Ranchi sponsored by Raj Kumari Foundation,Noida Uttar Pradesh

Text and Reference Books
  1. Mishra, P., & Mishra, A. (2025). The sustainability blueprint: A comprehensive framework for greener living. Bharti Publications, New Delhi (ISBN: 978-93-90666-77-4)
  2. Mishra, A., & Mishra, P. (2025). Ethical and sustainable business practices: An introductory text. Amazon Kindle Direct Publishing.( ISBN: 979-8279085934)
  3. Mishra, A. (2024). Understanding Circular Economy . Bharti Publications, New Delhi. (ISBN: 978-81-19070-41-4)
  4. Mishra, P., & Mishra, A. (2024). The diversity, equity, and inclusion (DEI) revolution in modern HR: Transforming workplaces for a sustainable and inclusive future. Amazon Kindle Direct Publishing (ISBN: 979-8336077438)
Intellectual Property Rights (IPR)

S. No.

Inventors and Title

Number and Date

Status

1

Dr.Binod Kumar Sharma , Dr.Ashutosh Mishra Et.al

The Advantages And Disadvantages Of High Frequency Trading In Financial Applications

202331065931 A

13/10/2023

Published

2

Dr.Ashutosh Mishra

Dr.Puja Mishra

Waste Management Optimization Platform For Sustainable Business Operations

202431084361 A

08/11/2024

Published