The conference aims to provide a national forum where
academicians, researchers, policy thinkers, industry
professionals and students can deliberate on how AI,
analytics, sustainability and digital transformation are
reshaping business and management practices.
Contributions are invited in the following thematic
areas:
Track 1: Finance, ESG and Sustainable Financial
Systems
AI and FinTech in Financial Services
Sustainable Finance and ESG Investing
Corporate Governance and Ethical Finance
Financial Risk, Stability and Digital Ecosystems
Track 2: Marketing Analytics, Consumer Behaviour and
Digital Markets
AI-driven Marketing Analytics and Customer
Insights
Consumer Behaviour in Digital and Social Media
Contexts
Sustainable Marketing and Green Consumerism
Digital Branding and Emerging Market Strategies
Track 3: Human Resource Management and Future of
Work
AI in HR and Talent Analytics
Future of Work and Workforce Transformation
Employee Wellbeing and Sustainable HR Practices
Learning, Leadership and Skill Development in the
AI Era
Track 4: IT, Operations, Analytics and Digital
Transformation
Business Analytics and AI for Decision-Making
Digital Transformation and Technology Adoption
Smart Operations and Sustainable Supply Chains
Emerging Technologies and Digital Ecosystems