ABHYUDAYA 2021, 4th & 5th June 2021
Jharkhand Small Industries Association (JSIA), in collaboration with the Department of Management BIT Mesra organized "Abhyudaya'21"- a business plan competition to ignite the entrepreneurial energy in the state of Jharkhand. Abhyudaya is a new endeavour in JSIA's quest to promote an entrepreneurial culture in the state. JSIA has signed an MOU with the Department of Management to identify young entrepreneurs and support them with assured hand holding and prize money.
The two-day event was graced by a panel of dignitaries;
Mr. Mahesh Poddar, a renowned Industrialist.
Mr. Philip Matthew, President JSIA
Mr. Ganesh Natrajan, Chairman of 5F World.
Ms. Malavika Sharma, Butterfly Project.
Mr. Milan Kr Sinha, Certified Associate, Indian Institute of Bankers.
Mr. Saurabh Sinha, Executive director of RBI
We also had a Guest of honour, Mr. Niraj Biyani, the promoter, partner director of the paper boat, a well-known fruit beverages brand. He took the audience through Paper Boat's journey and shared his valuable insights with the young aspiring entrepreneurs. The session concluded with a very interactive question and answer session.
The winner of the event was Mr. Chinmaya Naik, for his start-up idea called "BlisCare".
Viresh Singh was the 1st runner up for his idea "SAFARNAMA" while Avishkar Gupta was the 2nd runner up for his idea "Avishkar Analytics".The session overall was packed with a very interactive questions and answer session. The event succeeded in highlighting the schedule. It concluded with a strategic mission on how to create a joint approach for development.
AURA’21, a virtual farewell 30th May 2021
The most beautiful things in life are moments & memories. If you don't celebrate those, they can pass you by.
"The more we praise & celebrate our life, the more there is in life to celebrate."- Oprah Winfrey
With this thought on 30th May 2021 Department of Management, BIT Mesra organized AURA'21, a virtual farewell.
AURA- Activate, Unleash, redefine , Accomplish
It was an exhilarated event that left the outgoing batch with lots of memories to remember and cherish.
The event unfolded with motivating words of our respected professors wishing them best for their future endeavors. The event continued with series of fun events that revived the memories of their beautiful journey.
The Batch of 2020-22 wishes them a very healthy and prosperous future.
Evolution 2021, 16th May 2021
The Academic Forum (TAF) of The Department of Management, The Birla Institute of Technology, Mesra organized Evolution'21. Students from the senior batch shared their internship insights and experiences and highlighted the importance they play in shaping one's career. The foreground of the session was to explain to the current students the kind of pragmatic approach one must have while doing a project. The event unfolded with words of motivation from Prof. Dr. Shradha Shivani H.O.D of The Department of Management.
Beginning with Manvi Singh, she inspired the students to learn every day through their internship as it can help them gain the required skill set.
Swati Sinha elucidated the structure of making a valuable report. She also stressed "curving the learning process" according to the changing trends of the industry.
Pramit focused on the vitality of knowledge management in career building and also highlighted the roles that job portals play in finding a suitable job.
Raj Vardhan explained how internships can help us break our limits and evolve to become a better version of ourselves.
Shreya Sharma emphasized the importance of having a clear approach and plan in achieving our goal.
The entire session turned out to be a motivating and enriching one.
Stock Mind, 7th Apr. 2021
“Take risks in your life: If you win, you can lead; if you lose, you can guide.” -Swami Vivekananda
Department of Management, BIT Mesra was back again with a webinar session on "Stock Mind" on April 7th, 2021. The guest speaker of the session was Ms. Smita Chakraborty, Zonal Head-Marketing (East and South).
Deliberations focused on the importance of the capital market for investors and the significance of the virtual stock market game StockMIND for students in career building. Ms. Chakraborty explained the dynamics of the stock market and how does it operate. Analysis, critical thinking, decision making, and calculated risk are key skills that a student undergoes after getting into this virtual trading platform. She also illustrated the process by which one can easily get involved in stock mind.
The objective of the seminar was to give the exposure and understanding of stock market operations to the students. Enriching the session with examples made the conclave more engaging. The session concluded with questions from students and important things one should cogitate before making investments.
Kartavya 2021, 3rd Apr. 2021
Team Sustainability of Department of Management, Birla Institute of Technology, Mesra, organized and hosted KARTAVYA 2021: an intradepartmental group discussion on 3rd April. This year, Team Sustainability collaborated with Made Differently by Divyangjan, a social entrepreneurship firm that helps in marketing products made by people with special needs.
The commencement of the event was marked by a welcome speech by Dr Sraboni Dutta. She welcomed the representative of Made Differently, the judges, Dr Shadab Hassan and Dr Neha Kaur. She also appreciated the generous association of Made Differently with Birla Institute of Technology.
After the beautiful words of dignitaries, the group discussion was started. The topic for GD was "CSR in Indian reality – A Serious brand building or marketing gimmick". After the GD got over, our judges provided with their insights and feedback to the students.
The event ended with the vote of thanks given by the faculty advisor Mr. Shailendra kumar Singh. He also provided insights on CSR and the TEAM Sustainability Group.
The winners will receive goodies from Made Differently by Divyangjan
The winners of KARTAVYA 2021 are as follows:
1st prize – Nikita Jha
2nd prize – Sheetal Shikha
3rd prize – Shivani Singh
BTrix 21, The Annual Management Fest, 20th - 21st Feb. 2021
Department of Management, Birla Institute of Technology, Mesra, hosted its Annual Management fest BTrix. This year, BTrix was themed on Unleashing Entrepreneurial Energy In The Times of Adversity and spread over a period of two days. Day 1 of the event witnessed a symposium on the title theme and day 2 consisted of various inter-college competitive events. The 2-day Annual event started by the welcome address by HoD of the department, Dr. Shradha Shivani. The Inaugural Address was initiated by one of the most inspiring personality Dr. C Jeganathan, Dean of Research, Innovation Entrepreneurship (DRIE). He addressed the students about the need of entrepreneurship in the present era. He motivated the students to be entrepreneurs and be the job creators & be a part of the development of one of the biggest nation’s i.e. India. His words left a long lasting impressions on the students. The Department of Management was privileged to have him on stage.
Day 1, 20th Feb
Keynote Address: Dr. Rashmi Assudani, Associate Provost for Academic Affairs; Professor-Management & Entrepreneurship at Xavier University, Cincinnati, Ohio, USA
Initiating the Keynote Address as part of symposium, Keynote Speaker Dr. Rashmi Assudani, (Associate Provost for Academic Affairs; Professor-Management & Entrepreneurship at Xavier University, Cincinnati, Ohio, USA) has highlighted two important terms Entrepreneurial' and the Adversityy'. She has explained the entrepreneurial Adversity from the stand point of personal and Macro adversity.
Talking about Personal adversity she has discussed about the life achievements and the adverse situations faced by the three Greatest Personalities Oprah Winfrey, Albert Einstein & Richard Branson .
Coming to the Environmental Adversity She has discussed about the three one of the top Companies like General Motors, General Motors , Disney & 3M .These companies were started as Entrepreneurial ventures during times of difficulties and economic challenges and had converted adversity into the opportunity.
She concluded her part by saying ' No matter where we are & in what industry we are, the only constant is entrepreneurial energy. Keeping one foot today in the today and thinking about the future will be absolutely instrumental as you step into workspace.
Proceedings can be viewed on : https://lnkd.in/emxY3WZ
Panel Discussion I : Theme: Harnessing the Entrepreneurial Energy: Aligning the expectations of Academia and Industry
1. Mr. Ashish Khetan, CIO & President, Indigram Labs
2. Dr. Srikanth Sola, Founder, Devic Earth
3. Mr. Ayush Nigam, Co – Founder, Distinct Horizon
4. Prof. Sudipto Bhattacharya, VIT Business School
5. Mr. Jitendra Kumar Singh, IAS, Director, Industries, Govt. of Jharkhand
6. Mr. Dipan Sahu, Assistant Innovation Director, Innovation Cell, AICTE & Ministry of Education, Government of India
7. Moderator: Dr. Sraboni Dutta, Associate Professor, Dept. of Management, BIT Mesra
Initiating the first panel discussion as part of symposium, Started with Dr. Sraboni Dutta, Associate Prof., BIT Mesra, as the moderator for the panel, introduced the topic and highlighted its importance.
Mr. Dipan Sahu, Asst. Innovation Director, and Mr. Jitendra K Singh, IAS, representing the govt., briefed on the current policies at the centre and state level to promote entrepreneurship and improvisation that can be done at the institutional to exploit the side of entrepreneurship.
Prof. Dr. Sudipto Bhattacharya highlighted how various schemes launched is being implemented and commented on challenges that are being faced at the institute level.
Mr. Ashish Khetan, CIO & President at Indigram Labs Foundation - TBI, Supported by DST, GoI talked about recent reforms helping to overcome the insufficiency of private capitals and the fact that the technologist can solve various puzzle faced by industries.
Dr. Srikanth Sola, CEO of Devic Earth and Mr. Ayush Nigam, Co-Founder, Distinct Horizon underlined the fact that hard work, family support, mentorship and teamwork play a vital role in making a successful entrepreneur and elaborated challenges faced during adversities on the business can be used as an opportunity.
Proceedings can be viewed on : https://lnkd.in/emxY3WZ
Talk : Theme: Entrepreneurial Finance, Mr. Salil Ravindran, CFO, Technosoft Corp.
After a short break, in second half of the day, symposium resumed with a talk on “Entrepreneurial Finance” by Mr. Salil Ravindran, CFO, Technosoft Corp. with over two decades of finance transformational experience with an emphasis on business partnership and value creation.
He started the talk by stating the facets of entrepreneurial finance, he stated “whatever business you run or plan to launch, you need the essential tools and know-how to build a sturdy foundation that will support it for many years to come." He highlighted various funding stages and the purpose behind them.
He depicted a startups success journey and explained about operating metrics, optimizing costs, budgeting & planning, financial management and corporate governance in startups.
At the end of the talk Mr. Salil illustrated the various financial challenges faced during entrepreneurial journey, - “valuation is more an art than science”
This talk was extremely fruitful and also it was a wholesome learning process for all the attendees and provided them the knowledge of various aspects of entrepreneurial finance.
Proceedings can be viewed on : https://lnkd.in/e9KtWAd
Panel Discussion II : Theme: Unleashing Entrepreneurial Energy in The Times of Adversity
1. Mr. Rachit Gupta, SSSIHL
2. Mr. Rishav Raina, IIM Raipur
3. Mr. Ojasvi Khattar, IMI New Delhi
4. Mr. Utkarsh Mishra, BIT Mesra
5. Mr. Pulkit Singal, IIM Kashipur
6. Moderator: Mr. Shadab Hassan, Acclaimed Social Entrepreneur, Director, H. H. High School, Ranchi
The 2nd panel discussion started with Mr. S. Shadab Hassan as the moderator for the panel. He introduced the topic by a tag line “what is that few could and many couldn’t” and further stated, adversity is not the problem but how you react to it and how you deal with it is what its matter.
Mr. Utkarsh Mishra, Birla Institute of Technology, Mesra. He shared his experience of his journey to a startup and the motivation behind it.
Mr. RISHAV RAINA, Indian Institute of Management Raipur, along with his entrepreneurial journey, he stressed on that for any start-up we need to know the market well and the consumer’s base that we are targeting.
Mr. Pulkit Singal, Indian Institute of Management Kashipur, who was a finance an analytics enthusiast he highlighted on how during this pandemic different sectors suffers from financial crisis while some sectors took the advantages of this situation.
Mr. Rachit Gupta, Sri Sathya Sai Institute of Higher Learning, stressed upon the different channels of education being delivered.
Mr. Ojasvi Khattar, International Management Institute - IMI, New Delhi, he added the points about the upcoming competition in every sector how to tackle it in a proper manner.
Proceedings can be viewed on : https://lnkd.in/e9KtWAd
Paper Presentation by Students
Opportunity comes with a lots of challenges but leads to a fruitful result. So as to showcase and bring up the ideas and creativity of the young entrepreneurs, Paper Presentation as a part of symposium was organized. Synopsis were invited across the country and 4 synopsis were selected among all the participants.
Panel of judges included:
Dr. Hari Haran, Former GM, MTI, Steel Authority of India Limited
Ms. shelly srivastava, Asst. Prof., BIT Mesra
Ms. Sujata P Dash, Asst. Prof., BIT Mesra
This event saw a various of ideas worth sharing. Selecting a winner was definitely tough but, every competition has a winner, so is the case with this Paper Presentation. Mr. Alister Toppo from Indian Institute of Management, Indore, won the event.
Department of Management has always nurtured young minds and has always thought in the direction of enlightenment and growth. We wish to continue this legacy forever.
The event came to an end with vote of thanks given by Ms. SHYAMLI HEMBROM.
With this Day 1 came to its culmination
Proceedings can be viewed on : https://lnkd.in/e9KtWAd
Day 2, 21st Feb
Day - 2 of BTrix witnessed a series of competitions like BPlan, BQuiz and Prachaar.
First in line, Business Plan Competition (BPlan) began with HoD, Dr. Shradha Shivani, welcoming the Chief Guests, Mr. Nirmal Dayani, Co-Founder of Expereal India and Mr. Raj Vardhan, Independent Director, Mcleod Russel India Limited, both esteemed alumni of the department.
The BTrix Business Plan Competition aimed at stimulating entrepreneurship among students. BPlan challenged the teams to devise a new service or product offering and create a business plan aimed at sharing their venture idea. A jury of business professionals and academics selected six best submissions to compete in the final round. After each presentation, there was also Q&A session by the panel of judges which enriched the participants with some useful insights.
All the teams worked incredibly hard, but the rather brighter ones who performed both diligently and inventively stood as the ultimate champions. Following are the winners of BPlan -
1st position - Team Spectrum G.H. Raisoni College of Engineering(GHRCE), Nagpur
2nd position - Team Sanrakshak, Vellore Institute of Technology Chennai
3rd position - Team Rivaayat Shri Ram College of Commerce, Delhi
Proceedings can be viewed on : https://cutt.ly/elJJ37P
BQuiz was organised as part of BTrix (Day 2).
BQuiz aimed at putting the existing knowledge of young minds in field of business and technical innovations to test.
The competition was divided into three rounds which covered the various areas of Entrepreneurship. Each round had a set of five questions. The presentation of questions in first and second rounds was text based whereas there was visual representation in the third round. The winners of round one were Cosmic Quizzers and Metalheads who bagged 20 points each.
The second round had the same story to tell with Cosmic Quizzers and Metalheads scoring additional 20 points each. As incredible as it sounds, both Cosmic Quizzers and Metalheads scored 20 points in the third round as well.
So if the math serves right, BQuiz ended with a tie between Cosmic Quizzers and Metalheads and they were declared champions with 60 points each.
Proceedings can be viewed on : https://lnkd.in/erz24hU
On the second day of BTrix, a fun filled event - Prachar, was organized, which focused on giving the students from across the country a platform to exhibit their creativity, innovation and knowledge of Marketing through interestingly designed short advertisements. Prachar was all about letting the budding entrepreneurs learn how to promote the products of their choice through advertising.
Prachar recorded participation from various B-schools across pan India, out of which, ten teams were shortlisted to showcase their ideas and the objectives of their advertisements.
The winner of Prachar was the team The Purple Pandas, who created an advertisement on WhatsApp featuring ‘forward equality’. The second position was grabbed by two teams - Team A2 and Team Zombies. Team A2 presented an ad on Doodlage which was based on manufacturing of women's clothing line, whereas Team Zombies presented the idea of Mackin which includes different flavors of chips and nachos.
With this BTrix 2021, the Flagship Annual Event of the Department of Management, BIT Mesra, came to a successful end.
Proceedings can be viewed on : https://cutt.ly/slJLxm2
Conference on Women Leadership in the Corporate World, 6th Feb. 2021
Department of Management, BIT Mesra organized a short conference on titled- “Women Leadership in The Corporate World” on February 6, 2021.
Ms.Vinita Chauhan, Director, Enterprise Sales, Darwin Box delivered the keynote address at the conference.
The conference speakers like Ms. Ritu Goyal who is working as a Soft Skill and HR trainer and has served in Global institutes as a training and placement officer.
The conference began with the welcome note by Dr.Shradha Shivani , HoD Dept. of Management, BIT Mesra.
Professor Dr.Papiya Mitra Mazumder (Pharmaceutical Science and Technology) and Chairperson, Internal Complaint Committee, BIT Mesra was chief guest for the occasion.
This was followed by a students’ panel discussion on the theme, where
Mr. Pramit Basu of BIT Mesra moderated the panel which included the panelists,
Ms. Niharika Ghose (IIM Amritsar),
Ms. Shankhmala Dutta (SIBM Nagpur),
Ms. Chitrita Roy (IISWBM Kolkata),
Ms. Aparna Sharma,
Mr. Swapnarun Banarjee and
Ms. Sadiya Fatima of BIT Mesra.
The panel discussed on gender inequality in corporate workplace, need for reservation of women’s in CXO Levels and main causes of patriarchy in corporate workplace.
Doctoral Colloquium 2021, 30th Jan. 2021
The Department of Management organized its third Doctoral Colloquium on January 30th, 2021 virtually through Google Meet platform.
The objective of the doctoral colloquium was to provide an opportunity to the doctoral students to present their ongoing research work and obtain valuable inputs from brainstorming and discussion with experts and peers.
It was an honour for our department that the session was chaired by Dr. Hari Haran, former General Manager, MTI SAIL. Currently he is a Management Consultant, Corporate Trainer and Advisor with various institutions.
Fifteen doctoral students from numerous Indian institutions with diverse research background were selected to present their work. A panel of experts both from industry and academia evaluated the presentations and gave their valuable feedback to the scholars.
Three best presentations were awarded in this Doctoral Colloquium. One of the participants, Ms. Anupurba Nandi from Computer Science and Engineering , Ms. Yasmin Yaqub and Ms. Ritika Sharma jointly from Management and Ms. Smiriti Tripathi from Pharmaceutical Sciences.
Internico 2020, 16th Nov. 2020
Internships are a key way to get a step up when it comes to jumping into the real world.
So to provide an opportunity to showcase hard work, dedication and experience in fronts of experts from the industry the Department of Management, Birla Institute of Technology, Mesra organized Internico'20
The event was carried out on the digital platform. Participants from all over the country from various B- School participated to show case their knowledge and experience which they gained from their respective internships.
BIT Mesra was grateful to have Mr. Nirmal Dayani, Co-founder of Expereal India as the chief Guest of the event. The Head of the Department of Management, Dr. Shraddha Shivani graced the event with her presence.
All the students across the nation who had done their MBA and BBA summer internships had to submit their synopsis in 200 words. After careful screening five students were selected from the leading institutes of India for the final presentation. After the successful completion of the event the winners were as follows-
1st - Nandini Choudhury from K J Somaiya Institute Of Management, Mumbai
2nd - Pankaj Goyal, Fore School of Management, New Delhi
3rd - Pratyay Das, Birla Institute of Technology, Mesra
DAKSHAM: Build the Change, 2020, 20th Sept. 2020
“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” ― Margaret Mead
With this idea, Team Sustainability of Department of Management, Birla Institute of Technology, Mesra, organised and hosted DAKSHAM: Build the Change, 2020, on September 20th. DAKSHAM is conceptualized to be an annual event of the department. This year Team Sustainability collaborated with Made Differently by Divyangjan, a social entrepreneurship firm that helps in the sales of promotion of products made by people with special needs. Participants were observed from various educational institutes in India.
The commencement of the event was marked by welcome speech presented by the Head of the Department, Dr. Shradha Shivani. She welcomed the representatives of Made Differently, the judges namely Dr. Rajanish Gupta, Assistant Professor, DSM Degree College, UP, and Dr. J.B. David who unfortunately couldn’t join the event, the faculty advisors, faculty, students and the participants. The faculty advisors of Team Sustainability, Dr. Sraboni Dutta and Mr. Shailendra Singh provided their insights on CSR and highlighted the motto of their team. Mr. Ankur Mahapatra from Made Differently briefed everyone about their work and initiatives undertaken for the betterment of the society. He also appreciated the generous association of Made Differently with Birla Institute of Technology.
After the beautiful words of dignitaries, selected posters and videos were displayed through a PowerPoint presentation, after which the result was announced and many congratulations came in for the winners. The participants were awarded with a participation certificate and the winner received certificates of achievement and goodies from Made Differently.
Later in the event, Dr. Rajanish Gupta apprised everybody of the various parameters of judgment and his experience throughout the process.
The event ended with the vote of thanks, given by the secretary of team sustainability.
The winners of DAKSHAM ‘20, are as follows:
Make the change
1st position- Keshav Rateria, Handmade is Heart made from st. Xavier Calcutta
2nd position - P Siva Raman, Being socialist from Vel Tech Rangarajan, Dr. Sagunthala R&D Institute of Science and Technology, Avadi
3rd position - Mohit Nagpal, Pearl Academy
Draw for change
1st position - Sujoy Barua - SIBM Bengaluru
2nd position- Swati Duhan, Shivaji College, University of Delhi
3rd position - Aayushi Anand, Birla Institute of Technology, Mesra
Write for change
1st position – Ananya Raj, Bharati Vidyapeeth University, pune
2nd position – Gourav Saikia, Kaziranga University, Assam
3rd position – Abhishek Kr. Choudhary, Birla Institute of Technology, Mesra
Webinar with Mr. Ayush Nigam, Co-Founder and CEO, Distinct Horizon
Once someone said, “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution to the problem in your own life”. Keeping this mantra in mind, the Department of Management along with the Entrepreneurship Development Cell, BIT Mesra tried to solve a problem that emerges in the mind of many and that is “How do we become an entrepreneur?”. To help us find the answer to this question we had with us Mr. Ayush Nigam, CEO & Co-founder of Distinct Horizon.
In the precious one-hour session the students experienced something very valuable, from a person who himself grew from the wisdom he imparted upon us. ‘Inspiring’ is the word in which everyone could relate to everything he said. He brought light upon the things which are still undiscovered in the field of technology and innovations. Mr. Nigam advocated to think big and break the conditioning done since his childhood in our society. He pointed out how a child is brought up in our country being treated as a dependent human being in contrast with any developed nation. Defining our level of the playing field is also an essential part of the process of making an entrepreneur. He taught us how Thinking Big, Doing Big and Acting Now is important. We are really confident that the session rekindled the thought of becoming an entrepreneur in the minds of many and we shall look forward to several such sessions in the future.
Orientation Program 2020, 17th & 18th August 2020
Day 1, Orientation Programme
17th August 2020
"New beginnings brings new experiences"
The department of management,bit mesra warmly welcomed the new batch of incoming students.
Following the convention of the institution, the programme was inaugrated with the institute prayer.
The event was marked by a heart warming welcome speech by Dr. S. Shivani, Head Department of Management, as She guided the students through the rules and regulations of the institution.
The programme was graced by Dean, Alumni and International Relations and Professor In-charge of Training and Placement Division, Dr. Utpal Baul. He informed the students regarding the placement process at the campus and suggested them to focus on developing new skills, which would help them in building their career.
Dr. A.K Sinha, Dean of Student's Welfare, also graced the programme by his presence.
The faculties of the Management department then took turns to introduce themselves and encouraged the students to stay motivated, no matter what the future holds.
Thereafter, Representatives of the various clubs and societies of BIT Mesra gave a brief introduction of their objectives and values which brought us to the conclusion for the day 1 of the orientation programme.
Day 2, Orientation programme
18th August 2020
"There is no real ending. It is just the place where you stop the story"- Frank Herbert.
The second and final day of the orientation program was addressed by Mr. Shadab Hassan, Director, H. H. High School, Acclaimed Social Entrepreneur and Alumni. Mr. Hassan is a philanthropist working closely on UNESCO Dice program and has recently received "Malaysian Mastery Award" for Excellence in Education. Throughout his address he promoted the importance of positivity in perspective.
The students were then addressed by Mr. Sourabh Kumar, Co-founder and COO of “PotHole Raja”, a Bangalore based social startup that fixes potholes in an ecofriendly way. Mr. Sourabh shared some of his experiences as an entrepreneur and story that drived him to build his own startup.
Mr. Md. Nadim Quaiser, Assistant Registrar to the Dean of Academic Programme, guided the student through the process of examinations at BIT Mesra and academic procedures to be followed by the students.
The students were briefed about the role of BIT welfare society, by Dr. Praveen Srivastava, Assistant professor, Dept. of HMCT.
The two day Orientation programme concluded with the briefing by remaining clubs and societies of BIT mesra.
Webinar for newly admitted students by Mr. Kamlesh Kumar Sharma, Alumnus (1997-1999) and Chief Communication Officer and Vice President, Hindustan Coca-Cola Beverages Pvt. Ltd., 2nd August 2020
The Department of Management was delighted to host a webinar by one of its most distinguished alumni, Mr Kamlesh Kumar Sharma, Vice President and Chief Communications Officer at Hindustan Coca Cola Beverages (HCCB), the manufacturing arm of Coca-Cola India. An MBA from 1997-1999 batch, Kamlesh has had an illustrious career, starting with Rediffusion Y&R in 1999, where he contributed to the genesis of brand ‘Bharti Airtel.’ Since joining Coca-Cola in 2006, he has served in multiple roles, including in crisis response, sustainability communications, as well as brand and corporate reputation management.
For the incoming batch of MBA 2020-2022, Kamlesh’s session was a fitting conclusion to a series of pre-orientation webinars by various alumni. In the midst of a pandemic and an economic slowdown, what better way to learn than from someone who has weathered a similar storm at the start of his career but still keeps spreading happiness with Coke!
Through this session, the students developed an understanding of the philosophy that goes behind the creation of different Coca-Cola products. Kamlesh also explained the process of building a brand identity for HCCB. He beautifully demonstrated how the iconography and fonts incorporate HCCB’s common message of “soul and scale” inspired by India. Kamlesh’s business unit, HCCB, is at the forefront when it comes to leveraging contemporary marketing tools. He introduced listeners to a relatively new concept – sonic branding (“mogoscape”), which organizations like HCCB are nowadays increasingly using to make consumers aware of what the brand sounds like.
Ms Amita Sagar, head of social media and communications at HCCB, also spoke. She shared snippets of her journey at HCCB and answered students’ questions very patiently, devoting much time and attention.
The session concluded with a beautiful HCCB anthem composed by the legendary Gulzar and set to music by renowned music director Ilaiyaraaja. Overall, it was a truly enriching and enjoyable session!
Webinar for newly admitted students by Mr. Pankaj Sinha, Alumnus (1996-1998) and Managing Director, The Coca-Cola Company, Sri Lanka & Maldives, 1st August 2020
The exigent situation caused by the novel coronavirus is undoubtedly challenging the world on all fronts. The management perspective of these encounters particularly in the marketing environment for industries related to consumer good is an important theme of debate among scholars from academia and industry.
The Department of Management, BIT Mesra was delighted to host Mr. Pankaj Sinha, MD, The Coca-Cola Company, Sri Lanka and Maldives. Mr. Sinha talked about his leadership experience across Asia-Pacific with The Coca-Cola Company and ExxonMobil Corporation. The session helped the students understand the essential factors required for a successful organizational turnaround. The discussion also helped the students understand how organisation can future proof themselves. He emphasized that corporate culture is being tested in these lines and both, organisations and individuals need to adapt to the paradigm shift taking place through proactive planning and action. His corporate journey has always been about building new models and adhering to those. He left the students with his understanding of corporate life summarized as:
A: Agility in action
A: Ability to handle failures
B: Belief in yourself
B: Be a critique of your behaviour
C: Common sense
C: Curiosity, ability to lead
C: Courage to take bold decisions
C: Change, ability to adapt
C: Competitiveness with yourself
D: Dream, ability to dream big
D: Developing Critical thinking
We were grateful to Mr. Pankaj Sinha for such motivational and inspiring session!
Webinar for newly admitted students by Mr. Nirmal Dayani, Alumnus (1989-1991) and Co-Founder, Expereal India, 31st July 2020
The Department of Management, Birla Institute of Technology, Mesra had the privilege of hosting Mr. Nirmal Dayani a distinguished BIT Mesra alumnus for a July 31st 2020 webinar. He is currently a consultant on branding strategies and a co-founder at Expereal India. The event focused on leading the new 2020 batch and giving them some insight as to how exactly work should be approached in order to achieve excellence in that particular domain. The theme of the webinar was how the strategies and approaches one may choose to take different decisions in management are so close to those in sports. The students were encouraged to have a holistic view of the job they might do as a potential manager.
To all management enthusiasts it was an informative hour of learning. He spoke about the various facets of the industries that he came across when going through his more than 25-year industry experience.
He actively and enthusiastically answered all the queries asked by the students explaining with the knowledge and wisdom that he has gain while working in the Industry.
Hosting sir has been an utter pleasure and privilege and we extend our sincere appreciation for the same.
The Show Must Go On...
As the legendary actor Raj Kapoor has rightly said, The Show Must Go On. So, carrying on with the show we had another interesting online event for the incoming MBA batch of 2020.
We all have that one movie which has impacted and inspired us so much that we have a constant urge to make everyone watch it. In marketing terminology, we call this advocacy marketing So, to give the new batch a chance to share their movie experiences with a slight touch of marketing, the student bodies of the Department of Management organized a fun event called The Show Must Go On. The participants in the event were given 45 seconds to pitch their favourite movie which they would want everyone to watch. Within this time, they had to briefly describe the plot of the movie and convince the attendees to watch it.
We saw some really innovative pitches and a showcase of great communication skills from the participants. The event was designed to be both to be entertaining as well as to test their communication skills. The pitches will be evaluated on various parameters by our faculty members and the best movie pitch will win.
Webinar for newly admitted students by Ms. Mridula Sekhar, Alumnus (1999-2001) and Chief Marketing Officer, TATA AIA Life Insurance
The Department of Management, Birla Institute of Technology, Mesra had the privilege to host Mrs. Mridula Shekhar a distinguished alumnus of BIT Mesra for a webinar on 25th July 2020. Currently she is the Chief Marketing Officer at Tata AIA Life Insurance. The event focused on guiding the upcoming marketers and giving them a hint about how exactly companies are using digital marketing to increase conversions. Mam advised the students to be honest in their approach, in whatever they are trying to achieve in life. Mam talked about the importance of social media marketing and SEO and how businesses are evolving using such strategies. It was an insightful hour of learning for all the marketing enthusiast. She told the students about the changing dynamics of marketing in the given Covid-19 scenario. She said digital marketing can cut the cost of traditional advertising and areas such as content management and SEO can bring quality customers at a very lower cost. She motivated the students by sharing her challenges as a student and how she overcame those challenges and evolved as a better individual.
She actively and enthusiastically answered all the queries asked by the students quoting examples from the Industry.
It was an absolute delight and honor to host mam.
Kuch To Logo Kahenge...
Kuch to Logo Kahenge,
Logo ka kaam hai kehna...
We live in an age of over communication, including by companies and brands. Admit it!
The department organized a quiz competition for the fresh batch of enthusiastic students (BIT Mesra MBA 2020-22 batch) at the threshold of their journey. The participants had already brushed up their marketing knowledge and they came guns blazing in the competition. Various logos and taglines were tossed at them and everyone seemed to have a great time in the activity. They did well! Of course, they were expected them to do well.
Having this event online was real fun and a bit challenging. And definitely a success. These small little steps are continuously taken by the department and the senior batch (BIT Mesra MBA 2019-21) in order to smooth the entry of new students into the new, shiny, and challenging world of business administration. The faculty and senior students are doing everything they can to ensure the students don't feel disconnected, especially in these tough times. Wishing them good fortune. And there are many more exciting and educational events lined up…
Webinar for newly admitted students by Mr. Pritam Pritu, Alumnus (1997-1999) and Global IP CoC Leader, IBM Japan
The Department of Management, Birla Institute of Technology, Mesra had the privilege to host Mr. Pritam Pritu, Global IP CoC Leader Japan at IBM, an alumnus from the 1997-99 batch in an interactive session, as a part of pre-orientation. This event focused on guiding the incoming batch and making them aware about Cognitive Enterprise, and how businesses are transforming with the fourth Industrial revolution.
Mr. Pritam Pritu has a experience of two decades in driving Business & IT transformations that span multiple industries, domains and technology platforms covering the full span of value chain. He adroitly answered all the questions asked by the students quoting examples from the industry.
It was an absolute delight and honor to host Sir and we extend our heartfelt gratitude for the same.
Webinar for newly admitted students by Mr. Pulkit Trivedi, Alumnus (1996-1998) and Director, Google Pay India
The Department of Management, Birla Institute of Technology, Mesra, welcomed Mr. Pulkit Trivedi, Director , Google Pay India an alumnus from the 1996-98 batch for a webinar to address the leaders of tomorrow. This event focused on guiding the incoming batch and making them aware of the nuances of the corporate world. This incorporation of Industry and academia turned out to be guiding light for everyone.
Mr. Trivedi’s 19 years of extensive experience across Top Tech companies; diverse business roles is like an essential addition to his skills and capabilities. Mr. Trivedi emphasized on how this lockdown is a blessing in disguise and one must take the best use out of the current time. Mr. Trivedi has always been a helping hand to his Alma Mater. Mr. Trivedi carries with him a strong understanding of the ecommerce , retail, technology, telco and consumer internet sector. He adroitly answered all the questions asked by the students quoting examples from the industry.
With great hopes, we wish to have more interactions with him in near future.
Webinar for newly admitted students by Mr. Rakesh Singh, Alumnus (1988-90) and Faculty, Ghaziabad, 11th July 2020
On 11th July 2020, the Department of Management, Birla Institute of Technology, Mesra organised a webinar for the new 2020 batch on "Leadership: How to self-manage or self-lead." The speaker for the webinar was Prof. DR. Rakesh Singh, core faculty of sales management and B2B marketing at IMT Ghaziabad. He is one of the prestigious alumni of the department from the 1987-89 batch. He shared his real-life experiences from the private sector. He worked for nearly 20 years with the Times of India group. Dr. Rakesh talked about Leadership and how to use some of the popular strategies to execute it. In general, he explored mental and behavioural cognitive techniques such as Natural Reward Strategy, Positive Self Talk Strategy, Mental Imagery Strategy, evaluating and challenging negative thinking, and the power of positive elimination technique. The webinar was concluded with a Q&A session in which Dr. Rakesh Singh answered questions including how to stay motivated using various cognitive strategies.
Webinar for newly admitted students by Mr. Raj Vardhan, Alumnus (1989-91) and Independent Director, Mcleod Russell Ltd, 5th July 2020
Risk comes from not knowing, what you are doing- Warren Buffet. This quote beautifully divulges the secret of making it big by taking the “road not taken”. Mr. Raj Vardhan emphasized on the pinnacle of ardent experiences in the instrument part of our journeys. Keeping in with the affable spirit of ecstasy, Mr. Vardhan endeavored to satiate the curiosity and conundrum of the new batch with his expertise. By being one of the best in the industry.
The ongoing crisis of COVID ’19 has tested our patience and sanity. However, when circumstance beyond your control forces you to wait with baited breath knowing the outcome will affect your life substantially, that is the truest test of patience. Nonetheless it did not deter the vision of Department of Management, Birla Institute of Technology, Mesra in providing quality education to the students of the management fraternity.
A small cheer and a great welcome makes a merry feast and by taking this sight forward the department welcomed its new batch of students through an online QA session hosted by the faculty and senior students of the department.
No river can return to its source yet all rivers must have a beginning with a vibrant flow .Taking the first step of faith in good health forward, MR.RAJ VARDHAN showed his commitment and generosity to his ALMA MATER and addressed a group of 120 students through a virtual webinar.
Mr. Raj Vardhan is an illustrious alumnus of the Dept. of Management, BIT Mesra. He is an industry stalwart currently on the board of Mcleod Russel Ltd., one of the world’s largest tea producers as its Independent Director.
He commenced the session by welcoming the budding managers to the esteemed organization of BIT Mesra.
He illustrated his journey through his life experiences and the choices he made. He stressed upon meeting the challenges one might encounter in his or her professional journey and the lessons one must derive from it and put it into play. He kept the agenda of the whole session on making people encode and decode the perspective of local history to understand the forces that shape the present and the future.
He imparted his practical knowledge and interesting perspectives at global parlance to the new students and answered all the queries that were raised.He adroitly answered all the questions thrown to him at his court .
We extent our heartfelt gratitude to him for his time and overtly positive energy.
Faculty Development Program, 29th June – 3rd July 2020
The Department of Management in collaboration with Department of Hotel Management & Catering Technology organized a five-day long Online Faculty Development Programme on Outcome Based Education (OBE) & Online Learning-Teaching.
The FDP was primarily focused upon employability of graduates of Management programmes and Hospitality Management programmes of our country as it has often been observed that employers are of the view that graduates need to possess better skills in areas such as, decision making in real life problem situations, critical & creative thinking, communication, and other soft skills. This concern has been compounded by the challenges posed due to the COVID – 19 pandemic which has made off-line classroom learning impossible.
Outcome Based Education (OBE) is a student centric approach to education in which decisions about the curriculum design, contents and learning -teaching methods are driven by the exit learning outcomes that the students should display on completing the course.
Over the last few months, countrywide Lockdown and social distancing practice has led to focus on Outcome Based Online Education or e-learning.
The E-FDP witnessed discussion on theme varying across Philosophy of Outcome Based Education & Accreditation, Developing Outcome Based Education, Understanding Online Based Education, Advantages & Disadvantages of MOOCs, Tools for E-Learning and Applying Pedagogy Online to mention a few.
E-FDP was attended by faculty, research scholars and industry experts from various fields of academia and industry across the country.
Beside the inhouse faculty, the resources person for FDP included experts from IIT Bombay and IIT Kharagpur
Dr. S. Konar, VC, BIT Mesra was Patron. The course was convened by Dr. Shradha Shivani, HOD, Dept. of Management and Dr. Nishikant Kumar, HOD, Dept. of HMCT. Dr Praveen Srivastava, Asst. Prof., served as course coordinator.
Being the first of its kind Online FDP on the twin themes of OBE and Online Teaching Learning, the FDP received an overwhelming response from the participants.
National Level Awareness Program, Ministry of MSME, Govt. of India, MSME Development Instititute , Ranchi (04.03.2020)
Ministry of MSME, Government of India along with MSME Development Institute, Ranchi organized National Level Awareness Program 2020 on 4th March 2020 at Department of Management, BIT Mesra on the theme, ‘Build Enterprise of Your Dream’. Shri. Gaurav Kumar, Asst. Director and Smt. Jyotsna, Asst. Director of MSME Development Institute, Ranchi addressed the gathering on various schemes and steps taken by government to promote MSME in India and to achieve its target of 5 Trillion-dollar economy. Students were acquainted to various means of achieving the dream, to start their own enterprise and the support which Ministry of MSME provides. This was followed by a brief question answer session were the support schemes came forth. The students became familiar with the way through which they can fulfill their journey of having the dream enterprise.
Industrial Visit to JSPL, Patratu (22.02.2020)
Students of Department of Management (2018-2020) went for an industrial visit to Jindal Steel and Power Limited, Patratu. The students got the opportunity to interact with regional head(HR) of JSPL Mr. Prasad.
They were also invited to visit various mills and workshops of the plant and were displayed the process of moulding and assembling of the final products. The whole experience was very interactive and enriching.
MotorHaat 2.0: Inter-College Business Case Study Competitions (18.02.2020)
Department of Management BIT Mesra in collaboration with Motorhaat conducted the ‘Motorhaat Inter College Business Case Study Competition’ on 18th of February 2020. Eight finalists from various B-schools across the country were selected from 130 registrations.
Dr. Shradha Shivani (Head of the Dept) gave the welcome address followed by a brief introduction of Motorhaat by Mr. Sidhant Sunil (Co-founder, Mtorhaat). The case presented was a scenario that Motorhaat was facing in terms of expansion. Various creative and innovative ideas and solutions were explored by the participants with questions from the jury proving the mettle. Mr. Sidhant Sunil, Mr. Ravikant Kumar, Mr. Aditya and Mr. Manish Piyush constituted the jury panel. A great learning outcome in sense of practical outreach and industry insights was achieved. The event was won by Team Unicorn XISS Ranchi, 1st Runner up was Team Starks, BIT Mesra and 2nd runner up was Team Impeccable, NIT Warangal..
The event closed witha apromise to return for its third edition with a much more vigour.
Relaunch of Depratment Magazine(MANAGE-A-BIT) by Pulkit Trivedi(24/01/2020)
Mr. Pulkit Trivedi, Director at Google Pay India and a distinguished alumnus of Department of Management, Birla Institute of Technology, Mesra addressed the management students on January 24, 2020 and talked about the challenges faced by young minds in the corporate world. He spoke about the expectations a company has from its employees and the work culture at Google.
Mr. Trivedi has worked with Microsoft, Intel, Facebook and Google across multiple job roles and functions.
Mr. Trivedi was truly inspiring and left a lasting impact on the students, motivated them to keep learning and acquiring new skills. He was happy to answer the questions of inquisitive students. On this occasion, he relaunched the Department’s e-news magazine ‘MANAGE-A-BIT’.
Education & Gender Equality (13th Jan 2020 )
The Department of Management, BIT, Mesra, Ranchi, conducted a panel discussion on “Gender Equality & Education” in collaboration with the Internal Complaint Committee (ICC) BIT, Mesra, on January 13th, 2020. The programme was inaugurated by Dr. Nisha Gupta (The chairperson of ICC, BIT Mesra). She emphasised on the principles and importance of gender equality and education in the country and worldwide. She also talked about the legal and other formal regulations put in place by the Government to promote gender equality at the workplace. She briefed the students about ICC and its initiatives in the institute. Later, Dr. Shradha Shivani, Head of Department, MBA, threw light on the gender inequality in our society and the discriminatory attitude towards women that has existed for generations in India which prevented their career development and progress for decades. She also highlighted the recent inception of the bill that protects the rights of transgender persons by the Parliament of India regarding legal gender recognition which requires an individual to apply for transgender certificate. The chief speaker for the event was Dr. Manju Bhagat, who spoke about sexual harassment towards women and the inequality faced by them at workplace as well as within families. She tried to draw attention to the fact that despite the laws and regulations against these practices, they are still prevalent in the country and are growing at an alarming rate causing a great imbalance in our social structure. She averred that it has been found that married women are compelled to quit their existing jobs within 2 to 3 years of getting married due to family pressure for raising the children. She concluded that we must install the very idea of gender equality and the importance of education in us and in our families. We then started with the panel discussion. Two first year students, two final year students and two research scholars participated in the discussion. Each participant spoke about their views on the various parameters of gender inequality prevalent in the various facets of our daily life. It was highlighted that gender equality is the process of being fair to not only women but also men and transgender people and providing them with equal opportunities of growth and development in every field, giving them access to the various necessities for building a comfortable life and also providing them freedom to take their life decisions individually and independently. All in all, the conclusion drawn was that gender equality does not mean that men and women become the same, only that access to opportunities and life changes is neither dependent on, nor constrained by, their sex. Achieving gender equality requires women to ensure that decisionmaking at private and public levels, and access to resources are no longer weighted in men’s favour, so that both women and men can fully participate as equal partners in productive and reproductive life.
The department of management, BIT Mesra hosted Internico’19 on 7th of November 2019 which was an intercollege summer internship competition where final year MBA students from pan India presented their summer internship project report.
Internico'19 witnessed participation from pan India from which 8 finalists from IIT Kharagpur, BIT Mesra, IIM Ranchi, XIMB and ICFAI University were invited for the final round out of which IIT Kharagpur bagged the first position and Aditi Sharma from XIMB won the second runner up.
The chief guest and judge for the event Mr. Naveen Kejriwal, General Manager at Lenevo for Eastern India & Overseas, felicitated the winners with cash prizes and gifts worth more than 20000.
SEBI Visit (31st Aug ‘19 )
The students of Department of Management, BIT Mesra went for a one-day visit to SEBI’s local office on 31st August, 2019. The session was filled with intricacies of the Mutual funds Market. The guiding light of the session was the effective two-way procurement of knowledge. The session was quite insightful filled with valuable lessons for students.
FACULTY DEVELOPMENT PROGRAM(26/08/2019 to 30/08/2019)
The Department of Management in collaboration with the Department of Computer Science & Engineering, BIT Mesra, organised a Workshop on “Excellence in Pedagogy and Quantitative Research”. The workshop focused on two significant requirements of quality technical education viz pedagogical competencies and application of quantitative research methods. Pedagogical competencies of instructors play a crucial role in improving the quality of the teaching and learning in higher education institutions. The philosophy of Outcome Based Education (OBE) is a student centric approach to education in which decisions about the curriculum design, contents and teaching methods are driven by the verifiable exit learning outcomes that the students should display on completing the course. This is an era of technology enhanced learning,blended learning which implies combining e-learning with traditional classroom methods and independent study is the need of the hour. The workshop had sessions on use of Massive Open Online Courses (MOOCs) which have enabled scaling up of access to quality education to millions of students around the world. In this era of multi-disciplinary application of Data Science, expertise in quantitative research methods is a necessity for faculty and researchers across disciplines. Quantitative research is the systematic and empirical investigation of observable phenomena via statistical, mathematical or computational techniques.
The Resource Persons for the workshop were:
1. Prof. Shailendra Singh (Director), IIM Ranchi
2. Prof Prabhat Mittal, University of Delhi, New Delhi
3. Mr S.S. Das, Centre for Education Technology, IIT Kharagpur
4. Prof. A.B. Pandit (Dean HRD), Institute of Chemical Technology, Mumbai
5. Dr. V.H. Dalvi, Institute of Chemical Technology, Mumbai
6. Dr.Snehasis Chakraborty, Institute of Chemical Technology, Mumbai
7. Dr. S.T. More, Institute of Chemical Technology, Mumbai
“Quizzard” the annual departmental fest of Department Of Management, BIT Mesra was conducted on august 10th 2019 .
The fest consisted of four events, namely Biz Quiz, Wrangle- The Debatable, Channel Surf and Turn The Table. It was a complete event from book lovers to entertainment seekers, with added opportunity to win and add certificates to boost up students’ resume.