• 2021-till date: Director, BIT Noida
• 2014-2021: Director/Dean BIT International Centre Muscat
• 2012-2014: Director, BIT Patna
• 2006-2012: Professor, BIT Noida

Marketing Research, Research methodology, Marketing management, Business research, Brand management

• Award for Cooperative excellence to society conferred by Smt. Shiela Dikshit, Hon’ble Chief Minister of Delhi during the celebration of 49^th Cooperative Week 2002 at Sapru House, Mandi House, New Delhi
• Letter of Appreciation by Dr. Pawan Kumar Sharma, Principal, Dyal Singh College (E), University of Delhi, for organizing International Conclave with the theme ‘Innovation in Engineering and Management during 22nd and 23rd February 2013 and National Student Conclave “Challenges of New Millennium”
• Letter of appreciation by Trustee Council, WCAS for organizing Free of Cost Summer Classes for Omani High School Students on Soft Skill Development

• Gupta, S. L. & Ranjan, R (2016). Factor Analysis of Impediments for Micro, Small and Medium Enterprises in Bihar. International Journal of Entrepreneurship, 20(1), 74-79, November, 2016.
• Amresh Kumar, Gupta, S. L. & Nawal Kishor, The Antecedents of Customer Loyalty : Attitudinal and Behavioral Perspectives Based on Oliver's Loyalty Model, Indian Journal of Marketing, March 2016. (Scopus Indexed)

• Hoda, N., & Gupta, S. L. (2015). Client Satisfaction in Faith-based Microfinance: A Comparison with Mainstream Models of Microfinance. Journal of Economic Cooperation & Development, 36(2), 6-12, June, 2015.

• Hoda, N., & Gupta, S. L. (2015). Faith-Based Organizations and Microfinance: A Literature Review. Asian Social Science, 11(9), 245-254. April, 2015
• Gupta, S. L., & Ranjan, R. (2014). Impact of Liberalization on Contribution of MSMES In Economic Development of India. International Journal of Business Management & Research , 4(4), 11-21, August, 2014.
• Kumar, A., Gupta, S. L., & Kishore, N. (2014). Measuring Retailer Store Image: A Scale Development Study. International Journal of Business & Economics, 13(1), 25-38, June, 2014.
• Gupta, S. L., Pahwa, P., & Mathur, M. S. (2012). Classification of Data Warehouse Testing Approaches. International Journal of Computers & Technology, 3(3a), 381-386, Novemebr, 2012.
• Gupta, S. L., & Mittal, A. (2012). Paired Comparison of Promotional Methods in Context of Banking Services: An Application of Multidimensional Scaling. IIMS Journal of Management Science, 3(2), 131-139, July, 2012.
• Gupta, S. L., Mathur, S., & Modi, P. (2012). Data warehouse vulnerability and security. International Journal of Scientific & Engineering Research, 3(5), 1-5, May, 2012.
• Gupta. S. L, Risk Management Processes & Technique for the successful Delivery of Web based software Projects, Indian Journal of Applied Research, 1(4), January 2012.
• Bhattacharya, I., Ramachandran, A., Suri, R. K., & Gupta, S. L. (2011). Attrition of Knowledge Workforce in Healthcare in Northern parts of India–Health Information Technology as a Plausible Retention Strategy. Bharati Vidyapeeth’s Institute of Computer Applications and Management (BVICAM), 411-416, December, 2011
• Gupta, S. L., & Nayyar, R. (2011). Determinants of Internet buying behavior in India. Asian Journal of Business Research, 1(2), 53-65, November, 2011.
• Gupta, S. L., Jha, B. K., & Gupta, H. (2011). Internet use and benefits in procurement for IT industry in Indian sub continent: a descriptive and conclusive analysis. International Journal of Procurement Management, 4(4), 341-362, July, 2011.
• Jain, A., & Gupta, S. L. (2011). Significance of quality certification towards business excellence: Case of Indian software industry. International Journal of Innovation, management and technology, 2(3), 204-209, June, 2011.
• Goel, A. K., Gupta, S. L., Srinivasan, S., & Jha, B. K. (2011). Integration of supply chain management using multiagent system & negotiation model. International Journal of Computer and Electrical Engineering, 3(3), 375-378, June, 2011.
• Jain, A., & Gupta, S. L. (2011). Significance of quality certification towards business excellence: Case of Indian software industry. International Journal of Innovation, management and technology, 2(3), 204-209.
• Nayyar, R., & Gupta, S. L. (2010). Impact of changing demographic profiles of Indian customers on their internet shopping behaviour. View Point, 51(3), 17-24.
• Gupta, S. L., & Gupta, N. (2009). Online shopping behaviour by urban Indian youth. AIMS International Journal of Management, 3(2), 119-135, May, 2009.
• Gupta, S. L., & Mittal, A. (2008). Comparative study of promotional strategies adopted by public and private sector banks in India. Asia Pacific Business Review, 4(3), 87-93, September, 2008.
• Jha, B. K., Gupta, S. L., & Yadav, P. (2008). Use and Effectiveness of New Technologies in Indian Banking: A Study. ICFAI Journal of Services Marketing, 6(1), 6-22, March, 2008.
• Gupta, S. L., & Mittal, A. (2008). Mobile banking: present status and future perspectives. The Analyst, ICFAI University Press, 98-100.
• Gupta, S. L., Bahadur, S., & Gupta, H. (2007). Risks and rewards in export entrepreneurship from Indian sub continent. The AIUB Journal of Business and Economics.6(2), August, 2007
• Gupta, S. L., & Kaur, T. (2007). Exploring the trends of retail formats in India-A study of shopping malls. Indian Journal of Marketing, 37(7), 30-36, July 2007
• Gupta, S. L. (2007). An Empirical Study on Retailing Industry in India: A Case Study on Apparel Market. Paradigm, 11(2), 1-8, July, 2007.
• Gupta, S. L. (2007). A Study on Trends in Retailing Industry in India-A Case Study on Shopping Malls. BVIMR-Management Edge Journal of Bharati Vidyapeeth University

Life Member

• International Association for Technology Management, USA
• Indian Commerce Association
• The Indian Society for Technical Education

 Member/Associate Member

• Academic of Marketing
• All India Management Association

Ongoing

• The Rural Youth from Enrolment to Employment: Role of new National Education Policy 2020 in Re-imagining Vocational education with Experiential Learning through Higher Education Institutions, Mahatma Gandhi National Council of Rural Education

Completed

• A study on Imperatives for Quality and Effective Teaching in Indian B-Schools, UGC 
• Training programme for Entrepreneurs of Bihar state, Bihar Rural Development Society 
• A novel prediction approach using Deep Learning for academic quality evaluation in Oman (WCAS P1), Govt. of Oman 
• An investigation of factors influencing Student selection of Higher Education - Govt. of Oman 
• CM’s scheme for research, study and impact assessment of various Pension schemes operated by Bihar Govt. - Govt. of Bihar

• Business Research Methods, Tata McGraw Hill
• Retailing and E-Tailing, International Book House
• International Retailing, Excel Books
• SPSS 17.0 for Researchers, International Book House
• Research Methodology, International Book House
• Marketing Research, Excel Books
• Sales and Distribution Management, Excel Books
• Retail Management, Wisdom publications
• Marketing Management, Sultan Chand & Sons
• Business Economics theory & Applications, Interntional Book House
• Brand Management Text and cases (An Indian Perspective), Himalaya publishing house
• Rural Marketing Text and Cases, Wisdom publications

Edited Books

• Navigating the Digital Landscape: Understanding Consumer Behaviour in the Online World, Emerald Publishers, June 2024.
• Digital Influence on Consumer Habits: Marketing Challenges and Opportunities, Emerald Publoshers, June 2024.

• Upasna Diwan, A Study on Branding Strategies in Organized Retail and its impact on Customer Loyalty,
• Najmul Hoda, An Empirical Study on Faith-Based Microfinance as an Alternative Tool of Poverty Alleviation,
• Piyali Halder, Rural Retailing and its impact on Economic Development,
• Shikha Garg, A Study on Outsourcing Practicing and Marketing Strategies of Third-Party Logistics Industry in India,
• Amit Goel, Multi Agent System Management Using Supply Chain for Automobile,
• Meenakshi Sharma, A Study on Retailing Strategies of Real Estate Sector in India -A Macro Perspective,
• Arun Mittal, A Study of Promotional Strategies adopted by leading banks in India

Member of Editorial Board, Journal of Multidisciplinary Research, ISSN-2229-5003, Jaipur, India, June 2011