Birla Institute of Technology, Mesra
Dr. Praveen Srivastava
Associate Professor, Management
Ph.D. (Ranchi University) 		Contact Address
Permanent Address Allahabad (U.P.)
Local Address D I /27 BIT Mesra, Ranchi
Phone (Office) 06512275648
Phone Residence 8987479515
Email Id psrivastava@bitmesra.ac.in
Joined Institute on : 19-Aug-2004
  Work Experience
 
Teaching : 17 Years

Research : 9 Years

Individual: 2 Years
  Research Areas
 
  • Customer Relationship Managment 
  • Front office Management 
  • Human Resource Management 
  Award and Honours
 
  • Top Performer in Faculty Development Program "Mentoring Educators in Educational Technology" conducted by IIT Bombay from May 17th, 2018 to July 5th, 2018.
  • Member - Board of Studies, Institute of Management Studies, Ranchi University for Hotel Management Course.
  • Mentor in the AICTE approved Faculty Development Program (FDP201x) on Pedagogy for Online and Blended Teaching - Learning Process conducted by Indian Institute of Technology Bombay from September 14, 2017, to October 12, 2017.
  • Mentor in the AICTE approved Faculty Development Program (FDP101x) on Foundation Program in ICT for education conducted by Indian Institute of Technology Bombay from August 3, 2017, to September 7, 2017.
  • Recipient of "Award of Excellence" by IIT Mumbai for being amongst the top performer of the Faculty Development Program "Use of ICT in Education for Online and Blended Learning" conducted by IIT Mumbai from May 2nd, 2016 to July 10th, 2016.
  • Authored an article titled "Hotel Management study: A gateway to Opportunities" published by The Pioneer Newspaper on 21st April 2015. 
  •  Delivered a talk on "Food Waste Management" on 23rd Sept.'14 to students of National Institute of Food Technology Entrepreneurship and Management, Sonepat Haryana.
  • Delivered an Invited talk on "Importance of Food Management" on 5th June 2013 (World Environment Day) at the Institute of Engineers (India), Jharkhand State Center, Nepal Kothi Campus, Ranchi.
  • Trained the Tourist Guide for Jharkhand from 3rd March 2009 to 17th March 2009, at State Institute of Rural Development (SIRD), Ranchi. Training Program was sponsored by the Department of Tourism, Govt. of Jharkhand.
  • Developed Course Material for Uttarakhand Open University for 3 units of EHM 201: Room Division Operation and 5 units of  301 Accommodation Management in the year 2008. 
  • Certified Instructor of "Managing Front Office Operation"  (2004) by the American Hotel & Lodging Association (AH&LA), USA.
  • Certified Instructor of "Leadership and Management in the Hospitality Industry" (2004) by the American Hotel & Lodging Association (AH&LA), USA.

 

 
  Publications
 

Paper Published: 

  • Srivastava P., Srivastava S., and Mishra N. (2023). Impact of e-servicescape on hotel booking intention: examining the moderating role of COVID-19, Consumer Behaviour in Tourism and Hospitality, Vol. ahead of Print No. ahead of print https://doi.org/10.1108/CBTH-03-2022-0076  [SCOPUS]
  • Shandilya, G., Dubey, A., & Srivastava, P. (2023). Analysing Moderating Effects of Demographic Variables on Customer Satisfaction: A Study of Quick Service Restaurant. Atna Journal of Tourism Studies, 18(1), 51-88 [UGC]
  • Srivastava, P., Gupta, S.L., Mishra, N., Srivastava, S. & Mangala, S.K. (2022) Social Media Marketing and Brand Loyalty: Analyzing the Mediating Role of Brand Trust. Thailand and the World Economy, 40 (3), 55-68. [SCOPUS]
  • Mishra, N., Gupta, S.L. Srivastava, P., Srivastava, S. & Kabir, M. (2022) Student acceptance of social media in higher education: An application of UTAUT2 model. Thailand and the World Economy, 40 (1), 88-108. [SCOPUS]
  • Srivastava, P. & Srivastava, S. (2021) Analyzing the mediating role of facilitating condition toward online education during COVID-19. Education India: A quarterly Refereed Journal of Dialogues on Education, 10 (5), 113-122 [UGC]
  • Sinha A P, Srivastava P, Srivastava S K, Asthana A K, Nag A. (2021) Customer Satisfaction and Loyalty for Online Food Services Provider in India: An Empirical Study. Vision. August 2021 [SCOPUS]
  • Sinha, A.P., Srivastava, P., Pandey, R K & Asthana, A K (2020) The impact of Human Capital (Talent) on Organisational Performance: A study related to the service sector in India, Journal of Critical Review, 7 (19), 6517 – 6525.
  • Srivastava,S.K., Srivastava, P. & Chandra, B. (2018) An impact of Customer Relationship Management (CRM) variables on Customer Satisfaction in the mid-market segment of hotel sector in the state of Jharkhand, International Journal of Research in Management & Social Science, 6,2(1), 5-14 (Thomson Reuter Indexed)
  • Srivastava, P. & Srivastava, S.K. (2018) Emotional Labor within Hotel Industry - A case study of Ranchi, International Journal of Management Studies, 5, 3(3), 38-43.
  • Srivastava, P. (2015) Current status of CSR: A case of Indian Hotel Industry, AVAHAN: A Journal on Hospitality and Tourism, 3 (1), 70-74.
  • Srivastava, P. (2015) Satisfaction of Internal Customer in Higher Education, International Journal on Customer Relations, 3 (1), 31-35.
  • Srivastava, P. & Srivastava, S. (2014) FDI in Hospitality Sector – A review, ASIAN MIRROR – International Journal of Research, 1(2), 34-44.
  • Srivastava, P. (2014) Measuring service quality in restaurants of Jharkhand using DINESERV Model, AVAHAN: A Journal on Hospitality and Tourism, 2 (1), 1-10.
  • Srivastava, P., Shandilya, A.K. & Shelly S. (2012) Application and implementation of CRM in Hotels of developing cities- A case study of Ranchi. International J of Management, IT, and Engineering.  2(1), 271-294.
  • Srivastava P. & Srivastava S. (2012) Awareness of Customer Relation Management as a tool to retain customers in Hotel - A case study of Jharkhand, Anushandanika, Research Journal of Commerce and Business Management, 4(1), 10 -16. 
  • Shandilya, A.K. & Srivastava, P. (2011) Service at Restaurant: Expectation and Service perception of guests: a case study of Ranchi, Journal of Hospitality Application and Research. 6(2), 36-45.
  • Shandilya A. K. & Srivastava, P. (2011) The attitude of consumers towards organized food retailing: An application of Attitude-towards-object Model. Journal of Tourism Studies, 6, 128-141.
  • R. Kapilan & Srivastava, P. (2006) Pathway toward and beyond national games 2007 - Hospitality case study in JOHAR (Journal of Hospitality Application and Research) 1(1), 40-50.

Paper Presented:

  • Srivastava P. (2022). ‘Digitalization in Service Industry : Examining the moderating role of COVID-19’ paper presented in BLM3, An International e-Conference on 12th Nov’22, organized by CIRI in collaboration with Taylor University, Malaysia.
  • Srivastava P. (2021). ‘Analyzing the impact of Social Media in Academic Success: A case study of higher education in India’ paper presented in ISDSI Global Conference 2021: Leading business in a fluid world held at Indian Institute of Management, Nagpur from December 27-30, 2021.
  • Srivastava P. (2021). ‘ICT Acceptance in education during COVID 19 : Analyzing the mediation role of Social Influence’ paper presented in BLM2_ICAM4 An International Joint e-Conference on 11th Sept’21, organized by CIRI in collaboration with Taylor University, Malaysia, and University of Kelaniya.
  • Srivastava P. (2021). ‘Social Media and Brand Loyalty: Analyzing the mediating role of Brand Trust’ paper presented in 6th International Conference on Drivers of Global Economic Recovery, on 23rd April’21, organized by Maharaja Agrasen Institute of Management Studies under the aegis of IQAC in association with Brand Wagon Club, Commpact Club, Enactus Club, E Cell & Legal Services clinic of MAIMS Cultural Society. Academic partner Waljat College of Applied Science, Muscat, Oman.
  • Srivastava P. (2021). ‘Students Acceptance of Social Media in Higher Education: An application of UTAUT2 model’ paper presented in 6th International Conference on Drivers of Global Economic Recovery, on 23rd April’21, organized by Maharaja Agrasen Institute of Management Studies under the aegis of IQAC in association with Brand Wagon Club, Commpact Club, Enactus Club, E Cell & Legal Services clinic of MAIMS Cultural Society. Academic partner Waljat College of Applied Science, Muscat, Oman.
  • Srivastava P. (2020). ‘Acceptance and use of E Learning: An application of ELAM model in Hospitality Education’ paper presented in 3rd International Conference on Digital Economy & 14th Annual Indian Subcontinent Institute of Decision Sciences Conference (Building New Digital Ecosystems), Dec 27 – 29, 2020, organized by Centre for Digital Economy, Indian Institute of Management (IIM) Raipur.
  • Srivastava, P. (2016). ‘Mobile E retailing – Beginning of new dimension in Indian E Commerce’ paper presented in the National Seminar on “Start up and Stand up India for the socio_ Economic transformation of Jharkhand” on 27th Sept.’16 at ICFAI University, Ranchi.
  • Srivastava, P. (2016). ‘Emotional Labor in the hotel industry – A case study of Ranchi’ paper presented in the National Seminar on “Achieving Organization Excellence through Innovation and Motivation” on 6th Feb.’16 at Institute of Science and Management, Ranchi.
  • Srivastava, P. (2015). ‘A study on Corporate Social Responsibility practices in Hotel Industry’ paper presented in the National Seminar on “Corporate Social Responsibility: Need of the hour” on Feb 6th-7th 2015, at Institute of Science and Management, Ranchi.
  • Srivastava, P. (2015). ‘CRM as a tool to attain Sustainable competitive advantage – A case study of Hotels in Jharkhand Paper presented in the Ïnternational Seminar “Sustaining Competitive Advantage in Service sector” on 15th-16th May 2015 at Faculty of Management Science, Siksha O Anusandhan University, Bhubneshwar, Odisha.
  • Srivastava, P. (2015). ‘Current status of CSR : A case of Indian Hotel Industry”. paper presented in the International Conference “Hospitality and Tourism” on 16th-17th Oct.’15 at Amarpali Institute of Hotel Management, Haldwani.
  • Srivastava, P. (2014). ‘Study of Hotel employee satisfaction in Jharkhand’. paper presented in the National Seminar “Redefining the Human Resource Paradigm in changing cultural, Social and Economic Environment” at Prestige Institute of Management, Gwalior. 
  • Srivastava, P. (2014). ‘Measuring Service quality in restaurants of Jharkhand using DINESERV model”. paper presented in the International Conference “Issues, challenges, Emerging trend and practices in Hospitality and Tourism” on 5th- 6th Sept.’14 at Amarpali Institute of Hotel Management, Haldwani.
  • Srivastava, P. (2014). ‘Satisfaction with life of Academician in Jharkhand - An Empirical Study’ paper presented in the International Conference on “Business Paradigms in Emerging Markets” on 12th-13th Dec.’14, organized by School of Management, National Institute of Technology, Rourkela.
  • Srivastava, P. (2014).'Gender differences in Entrepreneurship" paper presented in the National Seminar on "Unleashing Entrepreneurship in India : Opportunities and challenges" on 3rd Sept.'14, organized by ICFAI University, Jharkhand at Ranchi. 
  • Srivastava, P. (2012). ‘FDI in Indian Hotel Industry - Challenges and Opportunities’. Paper presented at UGC sponsored National Seminar on “Foreign Direct Investment: Changing Paradigm”, on 27th-28th March 2012 by Karim City College, Jamshedpur. 
  • Srivastava, P. (2008) ‘Switchover of quality manpower from Hotel Industry to Allied Sector” paper presented in National Conference on Indian Hospitality Industry – Contemporary Issues on 27th -28th March’08, organized by HNB Garhwal University at Rishikesh.
  • Srivastava, P. (2005) “Pathway toward and beyond national games 2007 - Hospitality case study” paper presented in National Seminar on Hospitality Industry Prospects and challenges with special reference to National Games 2007 on 27th Sept.’05 organized by Dept. of HMCT, BIT Mesra, Ranchi
  Member of Professional Bodies
 
  • Life member of Indian Society for Technical Education (ISTE)
  • Life member of ANUSANDHANIKA, refereed Research Journal. 
  • Member of Housekeeping and Hospitality Sub-Committee in 34th National Games 2011. 
  Text and Reference Books
 

Editor : 

  • Shandilya, A.K., Shandilya, G., Kumar, N & Srivastava, P.  (Eds.) (2018) "Transforming Communities Through Sustainable Tourism: In and around Jharkhand", Disha International Publishing House, New Delhi.

Text Book :

  • Jana, A. & Srivastava P. (2015) "United Colors of Alcohol" New Delhi, Trident Publication, ISBN No. 9788193094686.
  • Srivastava, S.K., Srivastava, P & Shandilya, G., "An Introduction to Hotel Industry", Trinity, Laxmi Publication Pvt. Ltd. ISBN No. : 9789384872366.

Chapters Published :

  • Srivastava, P., Shandilya, G. & Buhalis, D. (2022). Hotel Standard Operating Procedures Post-COVID-19. In Buhalis, D. (Ed.), Encyclopedia in Tourism Management and Marketing (1st Vol., pp. 615-618). Edward Elgar Publishing
  • Srivastava, P., & Srivastava, S. (2021). Moodle Learning Management System. In S. L. Gupta, N. Kishor, N. Mishra, S. Mathur, & U. Gupta (Eds.), Transforming Higher Education Through Digitalization (1st ed., pp. 133–144). CRC Press, Taylor & Francis Group
  • Srivastava, P., Srivastava, S., Gupta, S. L., & Mishra, N. (2021). Digital Learning Acceptance during COVID-19: A Sustainable Development Perspective. In V. Bali, V. Bhatnaga, S. Sinha, & P. Johri (Eds.), Disruptive Technologies for Society 5.0 (1st ed., pp. 317–326). CRC Press, Taylor & Francis Group.
  • Srivastava, S.K., Chandra, B. & Srivastava, P. (2018) The impact of knowledge management and data mining on CRM in service industry (pp 37-52) in Nanoelectronics, Circuit and Communication System (SCOPUS, Springer, ISBN - 978 - 981-13-0776-8).
  • Srivastava, P. (2015) Study of Hotel Employee satisfaction in Jharkhand. In Redefining the Human Resource Paradigm in Changing Cultural, Social and Economic Environment (pp 251 - 258) Bharti Publication
  • Srivastava, P. (2014) Measuring Guest perception of service quality in Tourism Product: A case study of hotels in Jharkhand. In Travel Tourism and Hospitality: Emerging perspective and paradigm (pp 24-35) New Delhi, Globus Press. ISBN 9789382484967.
  • Chattoraj, A.K., Srivastava, P. & Srivastava, S. (2014) Ethical behavior and decision making in management. In New Approach in Human Resource and Marketing Management (pp 361-366). New Delhi, Bharti Publication. ISBN 9789381212806.
  • Srivastava, P. (2014) Gender differences in Entrepreneurship. In Unleashing Entrepreneurship in India: Opportunities and Challenges (pp 104-111) Ranchi, Jharkhand, Lords Publishing House. ISBN 9788192817859
  • Jyoti & Srivastava, P. (2008) Introduction to Hospitality Accommodation. in Introduction to Hospitality Industry: A Textbook (pp 43-68). New Delhi, Aman Publication. ISBN 8182040469.
  Member, Editorial Board
 
  • Editor-In-Chief, Journal of Hospitality Application and Research (JOHAR). 
  • Member, Editorial Board of International Journal of Management cases  - Management Education and Research Consortium (MERC),  Global. 
  • Member, Editorial Board, International Journal in Management & Social Science