Birla Institute of Technology, Mesra

Faculty Image

Dr. Sanjiv Kumar Srivastava PhD

Joined Institute on : 17-Apr-2008

  • Assistant Professor
  • Management
  • Ph.D
Contact Address

D-I/24, Inner Campus, BIT Mesra, Ranchi- 835215

D-I/24, Inner Campus, BIT Mesra, Ranchi- 835215

  • Phone Office - 9771348976
  • Phone Residence - 9771348976
  • Email - sanjiv@bitmesra.ac.in
Work Experience

Teaching : 24 Years

Research : 12 Years

Individual: 3 Years

Professional Background

Management Trainee Holiday Inn, Surat (1.06.1996 to 28.11.1997) 

Lecturer at ISM Pundag, Ranchi (05.01.1999 to 31.01.2004)

Training Manager at Quality Inn Rivera, Ahmadabad (10.02.2004 to 30.06.2006) 

Lecturer at Ranjita Institute of Hotel Management and Catering Technology, Bhubaneswar (01.06.2006 to 30.11.2007)

 Assistant Professor at BIT Mesra Ranchi, since 17th April 2008.

 

Research Areas

Food & Beverage Service operation,

Hospitality Marketing,

Customer Relationship Management, 

Service quality.

Award and Honours

Honored with Certificate of Appreciation for conducting Training program on Service Quality upgradtion for the Employees of Ranchi Gymkhana Club from 16th July 2025 to 29th September 2025.

Resource person for the workshop "Fundamentals of Facility Maintenance: A Practical Guide for Everyday Tasks," organized by Jharkhand Rai University, Ranchi held on 6th January 2025.

Conducted Training program on Service Quality Upgradation for the Employees of Chanakya BNR Hotel Ranchi from 18.06.24 to 24.06.2024.

Appreciated for the excellence in providing training to the staffs of CAPRI Hospitality Services PVT LTD. on 29th and 30th of June 2024.

Publications
Publication Year 2025
  • Kumar, P., Srivastava, S.K. & Ekka, P.;Evaluating Service Quality and Customer Satisfaction in the Indian Hotel Industry: An Empirical Study Using the SERVQUAL Model.European Economic Letters;15(2) 1-18;;2025
  • Srivastava, S.K., Ekka, P. & Kumar, P.;A Study of the Effects of Predictive Personalization and Generative-AI-Driven Campaigns on Consumer Engagement and Brand Trust within AI-Enhanced Marketing.Advances in Consumer Research;2(6) 461-473;3.5;2025
Publication Year 2024
  • Srivastava, S.K.; & Dubey, A.;Impact of Service Quality on Customer Satisfaction: An empirical Study with Indian Hospitality Industry.African Journal of Biological Sciences doi.org/10.48047/AFJBS.6.12.2024.1413-1430;6(12) 1413-1430;;2024
  • Srivastava, S.K.; Dubey, A.; & Kumar, P.;Impact of Service Quality on Customer Satisfaction in The Star Category Hotels of India.African Journal of Biological Sciences;6(12) 1431-1440;;2024
  • Srivastava, S.K.; & Dubey, A.;IMPACT OF SERVICE QUALITY ON CUTOMER SATISFACTION: A CRITICAL REVIEW UNDER INDIAN HOSPITALITY SECTOR.JOURNAL OF SOUTHWEST JIAOTONG UNIVERSITY;59(2) 122-138;;2024

 

Sinha, A. P., Srivastava, P., Srivastava, S. K., Asthana, A. K., & Nag, A. (2021). Customer Satisfaction and Loyalty for Online Food Services Provider in India: An Empirical Study. Vision: The Journal of Business Perspective, 28(3), 327-343. https://doi.org/10.1177/09722629211034405 (Original work published 2024).

Kumar, P., Srivastava, S.K., & Shandilya, G. (2021). “A Strategy of Using Facebook for Digital Advertising in All of the Hotels across India”, Psychology and Education, 58(5), 2454-2461. 

Pandey, R.K., Sinha, A.P., Srivastava, S.K. & Shandilya, G. “A Study on Accessing Factors Leading to the Purchase of BYJU’s Educational Learning App” as a Curriculum”, International Journal of Mechanical and Production Engineering Research and Development (IJMPERD), June 2020, 18(3), 1217-1230.

Sinha, A.P., Srivastava, S.K., Pandey, R.K., & Asthana, K. “Identification and Validation of CRM factors on Customer Satisfaction and Loyalty in the Mid-Market Segments of the Hotel Industry”, International Journal of Research in Advent Technology, 7, 2019, 12-19.

Srivastava, S.K., Chandra, Bibhas and Sinha, Anand Prasad. “Effectiveness of Knowledge Management (KM) on Customer Relationship Management (CRM) in Hotel Business Performance”. Journal of Environmental Management and Tourism 9, no. 6(30), (Fall 2018): 1277-1288.

Srivastava, S.K., Chandra, Bibhas and Srivastava, Praveen. “Impact of Knowledge Management and Data Mining on CRM in the Service Industry. In Nath V., Mandal J., (eds) Nanoelectronics, Circuits and Communication Systems. Lecture Notes in Electrical Engineering, 511 (August 2018): 37-52, Springer, Singapore-ISBN 978-981-13-0775-1,

Srivastava, Praveen and Srivastava, S.K. “Emotional Labour within Hotel Industry- A Case Study of Hotels in Ranchi”. International Journal of Management Studies 5, no.3 (July 2018): 38-43.

Srivastava, S.K., Srivastava, Praveen and Chandra Bibhas. “An Impact of Customer Relationship Management (CRM) Variables on Customer Satisfaction in the Mid-Market Segment of Hotel Sector in the State of Jharkhand”. International Journal of Research in Management & Social Science 6, no. 1(1) (June 2018): 5-14.

Srivastava, S.K. and Chandra, B., &, Shandilya, G. (2018). “Customer Relationship Management (CRM) on customer loyalty and Retention in Hotel Industry of Jharkhand”. IJCET, 9(1), 784-796.

Srivastava, S.K. “An Empirical Study on FDI in Service Sector”. Asian Mirror 2, no. 1(February 2015): 1-14.

Srivastava, S.K. “CRM: A Paradigm Shift in Hotel Marketing”. Asian Mirror 2, no. 2 (March 2015): 21-28.

Srivastava, S.K. (2017) “Changing Paradigm in Relationship Marketing Strategy of Corporate Governance in Organised Fast Food Sector’’ in the International Management Conference on “A Dynamic Shift of 4 G – Good Governance and Global Growth’’ at GLA University, Mathura.

Srivastava, S. K. (2018) “Effective Management of Technology and its productivity in Open Cast Coal  Mining Industry with special reference to Central Coalfields Limited. Third “International Conference on Facets of Business Excellence - FOBE 2018” at  Institute of Management Technology,  Ghaziabad.

Pranjal, K., Srivastava, S.K. & Shandilya, G. (2021) “ A Strategy of Using Facebook for Digital Advertising in All of the Hotels across India”, Psychology and Education, 15(2), 2454-2461.

Chatterjee, R. & Srivastava, S.K. (2022), Validation of CRM Variables on Customer Satisfaction, Loyalty, and Commitment in the Mid-Market Hotel Sector, International Journal of Hospitality and Tourism, 15(2), 133-142.

Srivastava, S.K.; & Dubey, A. (2024). Impact of Service Quality on Customer Satisfaction: A Critical Review under Indian Hospitality Sector, Journal of Southwest Jiaotong University, 59(2), 122-138.

Srivastava, S.K.; & Dubey, A. (2024). Impact of Service Quality on Customer Satisfaction: An empirical Study with Indian Hospitality Industry, African Journal of Biological Sciences, 6(12), 1413-1430.

Srivastava, S.K.; Dubey, A.; & Kumar, P. (2024). Impact of Service Quality on Customer Satisfaction in The Star Category Hotels of India, African Journal of Biological Sciences, 6(12), 1431-1440.

Kumar, P; Srivastava, S.K.; & Ekka, P. (2025). Evaluating Service Quality and Customer Satisfaction in the Indian Hotel Industry: An Empirical Study Using the SERVQUAL Model, European Economic Letters, 15(2), 5299-5314.

Srivastava, S.K., Ekka, P. & Kumar, P. (2025). A Study of the Effects of Predictive Personalization and Generative-AI-Driven Campaigns on Consumer Engagement and Brand Trust within AI-Enhanced Marketing, Advances in Consumer Research, 2(6), 461-473.

Current Sponsored Projects

Completed Consultancy Project for training staffs and employees of Gymkhana club, Ranchi from 16th July to 30th September 2025.

Text and Reference Books

Book: 01

Srivastava, S.K., Srivastava, P & Shandilya, G. , "An Introduction to Hotel Industry", Trinity, Laxmi Publication Pvt. Ltd. ISBN No. : 9789384872366.