Birla Institute of Technology, Mesra
Dr. Abhisek Jana
Assistant Professor, Management
Ph.D. (IIT, Dhanbad) 		Contact Address
Permanent Address Elita Garden Vista; Block:7; Flat No.:1601, New Town; Kolkata-700135
Local Address Qtr. No.: CII/44, Outer Campus, BIT Mesra, Ranchi: 835215, Jharkhand, India
Phone (Office) 2275648
Phone Residence 4816
Email Id abhisekjana@bitmesra.ac.in
Joined Institute on : 1-Nov-2007
  Work Experience
 
Teaching : 16.5 Years

Research : 8 Years

Individual: 5 Years
  Professional Background

A dedicated academic professional with a multifaceted role in higher education with over 17 years of expertise, I bring a blend of teaching expertise and administrative acumen to foster academic excellence and operational efficiency. Committed to advancing educational standards and enhancing student experiences through strategic leadership and innovative approaches.

I have a strong passion for research, particularly in the areas of Service Marketing, Digital Marketing, Consumer Behaviour, Hospitality Management, and Metaverse technologies.
  Research Areas
 
  • Metaverse
  • Service Marketing
  • Consumer Behaviour
  • Digital Marketing
     
  Publications
 
  1. Jana, A. & Chandra, B. (2016).Role of Brand Image and Switching Cost on Customer Satisfaction-Loyalty Dyadic in Mid-Market Hotel Sector, Indian Journal of Marketing. Vol:46, Issue No. 9, pp. 35-52, ISSN (Print): 0973-8703.  (SCOPUS Indexed).
  2. Jana, A. & Chandra, B. (2016). Mediating Role of Customer Satisfaction in the Mid-Market Hotels: An Empirical Analysis, Indian Journal of Science & Technology. Vol:9 , Issue No.1 , pp. 1-16, ISSN (Print): 0974-6846, ISSN (Online): 0974-5645. (SCOPUS & Thomson Reuters Indexed).
  3. Jana, A. & Chatterjee, R. (2014). The Effect of Servicescape of Casual Restaurants on Youths’ Dining Experience, International Journal of Customer relations. Vol:2 , Issue No.2 , pp. 37-44, ISSN: 2320-7515.
  4. Jana, A. (2015). The Marketing Effectiveness of Hotels Advertisement in Social Sites (Facebook): A Case Study of Central Ranchi, Asian Mirror International Journal of Research. Pg No.- 67-81, ISSN: 2348-6104
  5. Jana, A. (2014). Impacts of the Attributes of Service Quality on Customer Satisfaction and the Interrelationship Among Service Quality, Customer Satisfaction and Customer Loyalty, Journal of Hospitality Application and Research. Vol:9, Issue No.2,  pp. 46-60, ISSN: 0973-4538.
  6. Chatterjee, R.; Jana, A.; Shandilya, G. (2012). Potential of Rural Tourism in The State of Jhrakhand, EARTH Journal of Tourism & Hospitality Management. pp. 6-16, ISSN : 2231-6213

 

 

 
  Text and Reference Books
 

 

  • Shandilya A. K., Jana, A., & Kumar, D. (2024). Reinvestigating the Relationships Between the Elements of Restaurants' Servicescape and In-House Dining Behavior in the Light of COVID-19. Gastronomic Sustainability Solutions for Community and Tourism Resilience (218-241). DOI: 10.4018/979-8-3693-4135-3.ch013
  • Shandilya, G., Srivastava, P., & Jana, A. (2024). Industry Experts and Business Consultants’ Takes on India’s Readiness for Metaverse. In Creator’s Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach (pp. 132–147). https://doi.org/10.4018/979-8-3693-3358-7.ch008
  • Jana, A., & Shandilya, K. A. (2021). Impact of COVID-19 on Indian Hospitality and Tourism  Industry and the Way Forward. In In Revamping Hospitality and Tourism Industry through Innovation (1st ed., pp. 1–14). Eureka Publications.
  • Jana, A., & Srivastava, P. (2015). United Colors of Alcohol. Trident Publication.