Education Qualification

• Completed Ph.D in Marketing in 2024 from ICFAI University Jaipur.
• Completed MBA in Marketing and Finance in 2009 From Birla Institute of Technology, Mesra
• Teaching various courses in BBA and MBA related to Marketing.
• Research in the field of Consumer Psychology with reference to Online Food Application

Members

• Actively engaged in the Technical activities conducted in Tech Vibes: An event of technical orientation of duration 2-3 days.
• Managing the database related to attendance record of  student for the Department of Management.
• Member in the organising commitee of  “ Blood Donation Camp”, conducted every year for a noble cause.
• Mentoring the Galvanizer Club and its activities to enhance knowledge and skills among the students related marketing aims towards satisfaction and value creation.
• Member of “ SARC- Jaipur”, to organize events to enhance knowledge and build strong Alumni Network and their participation.
• Co-ordinator of the News and Publication Cell of the BIT, Mesra Off-Campus Jaipur
• Member in the Entrepreneurship Cell under IIC
• Member in the Intellectual Property Right Cell under IIC
• Coordinator of the Social Media Cell under IIC
• Member of the Admission Committee of the Institute
• Member of Annual Report Committee 2025- Till Date

Research Interest

• Consumer Psychology 
• Supply Chain
• E-Commerce
• Technologies like Cloud Kitchen and Block Chain Technology involvement in the supply chain of food.

Awards:

• “An Excellenace Award “ by Patrika Education, Rajasthan, Jaipur in 2004.
• Best Paper presented during the two days International Conference (Online), by the ICFAI Business School, Jaipur on Re-Imagineering Business and Management: The Emerging Landscape on 23rd & 24th March 2023.
• Recently I reviewed Paper for Informatics Journal, The Editor awarded the CERTIFICATE OF APPRECIATION.
• Received Best Paper Award during the two days 5^th International Conference on "Navigating Complexity: Harnessing Technology and Innovation for Sustainable Growth"(ICNC-2025) March 18-19, 2025
• Recently I reviewed Papers for 3rd International Conference on Computer, Electronics and Electrical Engineering and their Applications (IC2E3-2025), held from 15th to 16th May, 2025 at National Institute of Technology Uttarakhand, India and received Certificate Of Appreciation for the same.
• Invited as a Speaker in the summer training program on "Wastewater Treatment and Protection of Water Resources" from 5th May-17th May 2025 on the topic From Farm to Fork: Integrating Water and Food Waste Management for Sustainable Business Practices.
• Received  Certificate of Excellence in Reviewing from the International Journal of Environment and Climate Change.
• Received Certificate as a Faculty Mentor for Summer Training on Communication Skill and Entrepreneurship held from 30^th June- 30^th July 2025.

Publication in Journal

• Kaul Mrinalini and Mathur Purvi , “ Impact of Digitalization on the Indian Economy and Requirement of Financial Literacy”, International Journal of Management and Applied Science (IJMAS), Vol.- 3, Issue- 4 ( P-IV )
• Mathur Purvi and Arora Ritu (2017) " Impact of Demonetization on the Indian Retail industry before and after 10^th December, 2016”, International Journal of Development Research, Vol. 07, Issue, 07, pp.13993-13999, ISSN: 2230-9926.
• Mathur Purvi and Mathur Vidhu (2022)" Adolescent' s Psycho Orientation Towards Online Food Application Concerning India", ANVESAK A bi- annual Journal, Vol. 52, No. 4 ( III ), ISSN: 0378-4568, January - June, 2022.
• Mathur Purvi and Mathur Vidhu (2022) “The Experiences, Challenges and Acceptance of Online Food Application by the Consumers and the Enhancement of Value Through Blockchain Technology”, Asia-Pacific Journal of Management Research and Innovation, Nov. 11^th , 2022, DOI: 10.1177/2319510X221135746, journals.sagepub.com/home/abr.
• Mathur Purvi and Mathur Vidhu (2023)“ Teenagers Intention on Sustainable Development- A Food Delivery App-Based Analysis”, SDMIMD Journal of Management, UGC- Care Journal, ISSN: 2320-7906, DOI: 10.18311/sdmimd/2023/32470. 
• Mathur Purvi and Mathur Vidhu (2023) “Consumer Purchase Intention and Behavior towards Cloud Kitchen (Pandemic opportunity) with reference to India: An empirical examination”, Jindal Journal of Business Research, Sage Publications,  UGC- Care,  https://doi.org/10.1177/22786821231166790.
• Mathur Purvi and Sharma Anju (2024) “AI Impact on Learning and Development in the Indian Educational Institution with Specific to Rajasthan Region”, Journal of Computational Analysis and Applications (JoCAAA), vol. 33, no. 07, pp. 1813–1827. https://eudoxuspress.com/index.php/pub/article/view/2158  (SCOPUS INDEXED and Q4 )
• Mathur Purvi Sharma Priyanshu Sharma Avika and Agarwal Yashika (2025) “Total Quality Management (TQM) in the Indian Retail Industry to enhance Customer Satisfaction in context to Rajasthan region (Marwari Business Hub)”, Journal of Information Systems Engineering and Management, e-ISSN: 2468-4376, Vol 10 (2025), (SCOPUS INDEXED and Q3 ) https://doi.org/10.52783/jisem.v10i14s.2385
• Mathur Purvi and Sharma Priyanshu (2025) “Adaptation was a Big Requirement during Pandemic: Proved by Swiggy and Zomato (Popular among Indian Teens)”, Advances in Consumer Research, e-ISSN: 3079-1766, Vol 2, Issue 2. (ABDC Indexed)
• Mathur Purvi and  Mathur Vidhu (2025) "HAVOC" is created by Teens' Anxiety of Hearing that a Certain Dish or Discount won't be Available in the Future on Online Food Applications”, The Journal Of Indian Management And Strategy (JIMS 8M). (Web of Science indexed)
• Mathur Purvi Bakhtiani Kushagra Devnani Lavina Sharma Avantika, & Gupta Disha (2025) "Evaluating Online Food Delivery Satisfaction among Indian Teenagers: A Path towards Industry 5.0 Adoption”, Tanz Research Journal. (Web of Science and Scopus Indexed)
• Sharma Priyanshu Mathur Purvi Sharma Roopali Chandel Kumar Jyoti (2025)“AI-Driven Solutions for Tax Filing Management: A case study in India”, Tanz Research Journal. (Web of Science and Scopus Indexed)
• Mathur Purvi Sharma Anju Gaur Seema Singh Nidhi Sharma Harshal Gupta Harshul Sharma Jyotirmya Malik Akshat Modi Madhav & Rahoriya Shashank (2025) “Youth Standpoints on Food Wastage at Indian Weddings: A Cross-Sectional Study of Policy Perspectives and Tech-Driven Solutions for a Sustainable Future”, Techniques- Sciences-Methodes, ISSN-02997258 (Scopus Indexed)
• Mathur Purvi and Sharma Priyanshu (2025) “Understanding the Impact of Digital Wallets on Teenagers’ Buying Behavior: A ‘Pain of Paying’ Theory Perspective ”, Kronika Journal, Volume 25, Issue 9, ISSN 0023-4923 (Scopus Indexed)

• BN Mata Ullala Beena Sharma Gunjan A Vani Verma Smriti Sharma Anju Mathur Purvi Prasad Suji S.J. and Gulati Kamal (2025) “ The Impact of Globalization on Business Management through IOT Integration, Digital Transformation, and Data Analytics-Driven Economic Policies”  Lex Localis: Journal of Local Self Government, Volume 23, Issue no. S6, 2025,  ISSN:1581-5374 (Scopus Indexed, and Web of Science Indexed SSCI Indexed)

• Madhavi Sinha, Roopali Sharma, Anju Sharma, Purvi Mathur . Responsible AI for Community Detection: Ethical Challenges, Frameworks, and Future Directions. International Journal of Computer Applications. 187, 140 ( Sep 2026), 35-44. DOI=10.5120/ijcaedf533d84aee

• Mathur Purvi (2026) “Thrift Fashion for Sustainable Future: Understanding Consumer Behaviour (Gen Z and Millennial) and Ecological Impact” Journal of Management Research and Analysis (Accepted).

• Mathur Purvi and Sharma Priyanshu (2026) “Analyzing the Effectiveness of Corporate Social Responsibility (CSR) Initiatives in Aligning with Community Needs, Accountability, and Sustainable Development” SDMIMD Journal of Management (Peer- Reviewed) (Accepted).

Presentation of Research Paper in Conference:

• Saksena Kirti Subhi and Mathur Purvi , “ Business Strategy for Sustainable Denelopment- With Reference to Indian Food Industry “, 4^th International Conference on “Harnessing Youth for Development, Sustainability and Happiness: Imperatives and Challenges for SAARC and Emerging Asian Countries ( ICHYDSH-2017)”
•  Sharma Padmesh and Mathur Purvi, “An Analysis on Best Practices for Sustainability in Business: With reference to Marketing Strategy”, 4^th International Conference on “Harnessing Youth for Development, Sustainability and Happiness: Imperatives and Challenges for SAARC and Emerging Asian Countries ( ICHYDSH-2017)”
• Mathur Purvi, " Competition in the Indian E- Commerce Industry with reference to Retail sector ", North American Society for Marketing Education in India ( NASMEI ), Summer Marketing Conference, Indian Institute of Management, Indore, 27-29 July, 2017
• Mathur Purvi, Mathur K Vidhu, “Enhancing Effecienciee in Food supply Chain Using Digitalization and Poka Yoke Approach”, ICOM-2022, ICFAI Hyderabad, 13-14 May, 2022
• Mathur Purvi, Mathur K Vidhu, “Wastage is caused by Consumer Anxiety about Food Shortages and Promotions- Pragmatic Review”, CERE 2022, Indian Institute of Management, Indore, 3-5 June, 2022
• Mathur Purvi, Mathur K Vidhu, “Cluster Analysis of Indian Teens’ Psychology towards the Online Food Application”, International Conference on ‘New Horizons in Commerce, Finance and Economics’ at Chinmay Vishwa Vidayapeeth with Shri Ram College of Commerce, University of Delhi, 16-17 February, 2023.
• Mathur Purvi, Mathur K Vidhu, "Psychology towards the sustainability in context to Online Food Applications- Pandemic Impact on India School Teenagers", International Conference (Online), by the ICFAI Business School, Jaipur on Re-Imagineering Business and Management: The Emerging Landscape on 23rd & 24th March 2023.
• Mathur Purvi, Mathur K Vidhu, "COVID-19 Transformed the Indian Teenagers’ Psycho Landscape towards Sustainability Requiring Technology emendation in Context to Online Food Application" , International Conference on Contemporary Trends in Multidisciplinary Research" ( ICCTMR 2023), by Birla Institute of Technology, Mesra, Jaipur Campus, 27-28 July, 2023.
• Mathur Purvi, Mathur K Vidhu, “Clustering the Indian Teens to Study their Psycho-Orientation to Measure Satisfaction and Attachment towards Online Food Application”, Immersive Technology and Experiences: Implications for Business and Society, by the MICA, Ahmedabad,  18-20^th January, 2024
• Mathur Purvi, “Teens’ Behaviour towards Sustainability in context to the Online Food Application with reference to India”, Recent Trends in Engineering and Sciences (RTES-2024), by Birla Institute of Technology, Mesra, 29-30^th March, 2024
• Mathur Purvi, , Bakhtiani Kushagra, Devnani Lavina, Sharma Avantika, & Gupta Disha “Online Food Applications 5.0 Triggered Indian Teenagers: “In Home Exotic Restaurant Experience “”, 5^th International Conference on "Navigating Complexity: Harnessing Technology and Innovation for Sustainable Growth"(ICNC-2025), Poornima University, Jaipur,  March 18-19, 2025.
• Mathur Purvi “ Teens’ Behaviour towards Sustainability in context to the Online Food Application with reference to India”, Management Education and Research Colloquium, IIM Kashipur, May 23-25, 2025.
• Mathur Purvi, , Bakhtiani Kushagra, Devnani Lavina, Sharma Avantika, & Gupta Disha  “Revisiting Consumer Practices: Thrift Fashion, Sustainability, and the Environmental Footprint of Gen Z and Millennial” at the 5^th International Marketing Conference (iMarC-V) organized by IIM Shillong, 21^st- 22^nd January, 2026
• Mathur Purvi, Yadav Harsh, & Kedawat Kushagra “Analyzing the Effectiveness of Corporate Social Responsibility (CSR) Initiatives in Aligning with Community Needs, Accountability, and Sustainable Development” at the International Conference on Redifining Managemnet in the Digital Age: Exploring New Pradigms Innovations, Practices, and Possibilities (RMDA 2026) Organized by Department of Management, Birla Institute of Technology, Mesra, 20-22 February, 2026
• Mathur Purvi Sharma Anju Sharma Roopali Sinha Madhavi & Gaur Vivek “Stakeholder Perceptions of Corporate Social Responsibility Initiatives in India: Institutional Pressures, Legitimacy, and Implications for Responsible Environmental Management” at the 4^th International Conference on Management Research for Industry 6.0 (ICMRI 2026) organized by ICFAI Buisness School, Jaipur, 10-11 April, 2026.
• Mathur Purvi Sharma Roopali Chandel Kumar Jyoti Singh Anjali “The Impact of Artificial Intelligence (AI) on Consumer (6.0) Buying Behaviour with Reference to Indian Retail Industry”  at the International Marketing Conference 2026, IIM Jammu, 3-4 July, 2026

Book Chapters:

• Sharma Padmesh and Mathur Purvi, “An Analysis on Best Practices for Sustainability in Business: With reference to Marketing Strategy”, Youth-2025, Bloomsberg Publication, 2017
•  Saksena Kirti Subhi and Mathur Purvi , “ Business Strategy for Sustainable Development- With Reference to Indian Food Industry “, Youth-2025,  Bloomsberg Publication, 2017
•  Mathur Purvi, Mathur K Vidhu, "Re- Imagineering Business and Management: The Emerging Landscape”, IUP Publications of ICFAI Hyderabad, ISBN: 978-93-92377-44-0, 2023
• Mathur, P., Mathur, V.K. (2024). Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application. In: Heggde, G.S., Patra, S.K., Panda, R. (eds) Immersive Technology and Experiences. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-99-8834-1_8, Springer Nature
• Mathur, P., Mathur, V.K. (2024). Cluster Analysis of Indian Teens’ Psychology Towards the Online Food Application Iyer R. Manjula, Prakash Surya (eds) Beyond Boundaries: Exploring New Avenues in Commerce, Finance, and Economics.. ISBN: 978-81-19757-69-5- Book Chapter got Published by Bharti Publication.
• Mathur Purvi Sharma Anju Sinha Madhavi Sharma Roopali  and Gaur Vivek (2026). Comparative Study on Stress in Context to Working Women in Developed and Developing Economics. ISBN: 978-93-49468-41-27. “ASTITVA” Women’s Power: The Rise of Women from Silence to Strength Across Time.

Participation in the Faculty Development Programme:

• “Entrepreneurship Development”: Sponsored by Department of Science & Technology, Government of India, 15-27 Jan, 2013.
• “R Training Program”, Sponsored by Spoken Tutorials, IIT Bombay, Funded by the National Mission on Education ICT, MHRD, Govt. of India, January, 2020
• “Personal and Professional Effectiveness- For Academic Professionals”: Sponsored by ICFAI Business School, 6-10 Sept, 2021.
• “Research Methods and Ethics- Publishing in Sensor Research”: Sponsored by IEEE Rajasthan Subsection and IEEE Sensor Council- Delhi Section, 21-25 Feb, 2022.
• "Inculcating Universal Human Values in Technical Education": Organized by All India Council for Technical Education ( AICTE), 6-10 June, 2022.
• ATAL FDP ON BLOCK CHAIN GOVERNANCE from 23^rd December to 28^th December, 2024.
•  "Innovation and Entrepreneurship,"  Organized by All India Council for Technical Education (AICTE) and the Ministry of Education’s Innovation Cell (MIC) scheduled from April 21st to 25th, 2025

• “Research Structuring & Publication Process” Organized by CRT, National Foundation for Entrepreneurship Development (NFED), Coimbatore, Tamil Nadu from 23-27 June 2025.

Participation in the Workshop:

• National Workshop on “Data Analysis Using SPSS & EViews”, organized by the Centre for Research Innovation and Training (CRIT), IIS University, Jaipur, 24-29 Feb, 2020.
• Online National Research Development Workshop on " Statistical Techniques & Data Analytics", Department of Management, Birla Institute of Technology, Mesra, 10-14 June, 2022.
• Attended Two Days Workshop on Women Leader in Tech Driven World at MNIT, Jaipur, 7-8 Feb., 2025.
• Participated in the Five-day DST Sponsored Workshop on "Smart Cities: Integration of Technology for Sustainable Urban Development" on  03 November – 07 November 2025, BIT Mesra Jaipur Campus.
• Participated in Workshop Intellectual Property Rights (IPR) at Kanoria PG Mahila Mahavidhalaya, Jaipur, 28^th March, 2026.
• Participated in AICTE - Vibrant Advocacy for Advancement and Nurturing of Indian Languages (VAANI) on Exploring Artificial Intelligence and Data Science: Industry Applications, Tools, and Techniques ( : , ) in Hindi language at BIRLA INSTITUTE OF TECHNOLOGY OFF CAMPUS JAIPUR from 25/09/2026 to 26/09/2026.

Events Organized:

• Organized webinar presentation on “Innovation for Competitive Advantage”- Dr. Abhishek Mishra, Associate Professor, Indian Institute of Management , Indore.
• Organized webinar presentation on “ Digital Transformation & Service Transition”-Mr. Aashish Singh, Program Director at HCL America Inc. and an alumnus of BIT Jaipur (MBA in IT Systems and Marketing).
• Member in the Organizing Committee in the International Conference on Innovations in Computing and Applications (ICICA- 2024), 22-23^rd May, 2024.
• Organized Stock Flow Game identified as Beer Game organized on 30^th September, 2024 under IIC Events.
• Member in the Organizing Committee  for the Industry Academia Interaction 2023-25
• Organized Seminar on Awareness of Financial Literacy with the collaboration of Bomabay Stock Exchange on 10^th October, 2025.
• Member of the Organizing Committee for the Five-day DST Sponsored Workshop on "Smart Cities: Integration of Technology for Sustainable Urban Development" on  03 November – 07 November 2025, BIT Mesra Jaipur Campus.

Student Projects Mentored:

• In 2022, Mentored projects at the UG level relates to Digital Marketing, Retail, and Consumer Durable Industry and Supply Chain effectiveness. 
• In 2023, Mentored projects at the UG level relates to Cloud Kitchen, Customer satisfaction towards OTT Platform, Retail effectiveness in context to the Indian Perfume Industry, Green Building (Sustainability in context to the Indian Real Estate Industry).
• In 2024, Mentored Projects at the UG levels relates to Artificial Intelligence impact assessment in Learning and Education Sector and on Telecom Sector, and Total Quality Management in Indian Retail Sector.
• In 2025, Mentored Projects at the UG levels relates to Thrift fashion and its impact on consumer buying behaviour.

Follow:

• Linkedin: https://www.linkedin.com/in/dr-purvi-mathur-35331751/?originalSubdomain=in
• Orcid Id: https://orcid.org/0000-0001-7169-9312
• Vidwan Id: https://vidwan.inflibnet.ac.in/profile/510747

* Membership of Indian Marketing Retailing and Advertising Association ( IMRAA)

• AI BASED SUSTAINABLE FINANCE MANAGEMENT DEVICE : DESIGN NUMBER 457786-001(PUBLISHED).
• EFFICIENT FOOD DONATION AND DISTRIBUTION DEVICE: DESIGN NUMBER 461413-001 (PUBLISHED)

• Reviewer in the IIMS Journal of Management Science, Sage Publications in October, 2023.
• Reviewer for the research paper titled CONSUMER KNOWLEDGE OF AND ENGAGEMENT WITH TRADITIONAL TAKEAWAY AND DARK KITCHEN FOOD OUTLETS submitted to NIHR Open Research (Refer: https://orcid.org/0000-0001-7169-9312).
• Reviewed Paper for Informatics Journal
• Reviewed Paper For Quality- Access to Success