1. Academic background

2. Title of Ph.D Thesis and Award Year:

PhD in Management  from BIT Mesra, Noida Campus in 1-10-2011, thesis titled “A Study on Retailing Strategies on Real Estate Sector in India- a Macro Perspective”

Supervisor, Prof.(Dr.) S.L.Gupta ,BIT Noida Campus

3. Professional Experience 

Marketing, Strategic Management, Consumer Behaviour, Green Marketing

Ph.D Level Supervision

1. List of SCI, SSCI, SCIE, ESCI indexed Journal Papers    

1. Sharma, M., Choubey, A. Impact of information technology on Indian banking sector. J Financ Serv Mark (2024). https://doi.org/10.1057/s41264-024-00287-3

Scopus; ESCI; IF 2.9.        

2. Choubey, A., & Sharma, M. (2024). Effect of green integrated marketing communication on green purchase intention in Indian banking sector. Journal of Marketing Communications, 1–35. https://doi.org/10.1080/13527266.2024.2387848
3. Jahanvi, Sharma, M. (2023).  Online Shopping & Fashion Apparel Brands: Factors Influencing Gen Z Behaviour, International Journal of Internet Marketing & Advertising, Vol. ahead-of-print No. ahead-of-print, DOI: 10.1504/IJIMA.2024.10061779, Inderscience Publications. https://www.inderscience.com/ info/ingeneral/forthcoming.php?jcode=ijima, Scopus, ESCI, Impact factor 1.3.
4. Sharma, M. (2022). Determinants of Green Purchase Intention in Banking Sector, Journal of Environmental Planning and Management, Routledge Taylor & Francis, https://doi.org/10.1080/09640568.2022.2153653, SSCI & Scopus, Impact Factor 3.9, Q1.
5. Singh, A., Sharma, M. (2022). Development of a ‘green IT brand image sustainability model for competitive advantage’. Environ Dev Sustain . https://doi.org/10.1007/s10668-021-02039-y. Impact Factor 4.9
6. Choubey, A., Sharma, M. (2021) Green banking: The case of commercial banking Sector in Delhi NCR, Journal of Environmental Planning and Management, Routledge Taylor & Francis  https://doi.org/10.1080/09640568.2021.1955336 SSCI & Scopus, Impact Factor 3.9, Q1
7. Sharma, M., Choubey, A. (2021). Green banking initiatives: a qualitative study on Indian banking sector. Environment, Development and Sustainability. https://doi.org/10.1007/s10668-021-01426-9 Springer (SSCI, IF 4.9).
8. Jahanvi, Sharma, M. (2021). Brand respect: Conceptualization, scale development and validation. Journal of Business Research, 132(115-123. https://doi.org/10.1016/j.jbusres.2021.04.016 Elsevier. (SSCI, IF 11.3).
9. Ray, K., Sharma, M. (2020). Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability. Corp Reputation Review. https://doi.org/10.1057/s41299-020-00097-y (Springer Palgrave journal & ABDC & non paid Scopus ESCI Indexed ,Impact Factor 1.9)
10. Ray, K. and Sharma, M. (2019). Qualitative study of challenges and strategies of Indian IT organizations toward global branding. Benchmarking: An International Journal,27(2), 708-731. https://doi.org/10.1108/BIJ-09-2018-0279 (Emerald journal &ABDC & non paid Scopus ESCI Indexed). Impact Factor 5.6, Q1 category.
11. Sharma, M. (2018). Development of a ‘Green Building Sustainability Model’ for Green Buildings in India ”, Journal of Cleaner Production, 190. https://doi.org/10.1016/j.jclepro.2018.04.154 .Indexed in SCIE, Impact factor 11.1.
12. Chattopadhyay, D., Sharma, M. (2017). Prospect of Intended Nationally Determined Conribution target achievement by Indian Power Sector. Clean Technology & Environmental Policy, https://link.springer.com/article/10.1007/s10098-017-1356-7 Indexed in SCIE, Scopus, Impact factor 4.3

2. Scopus

1. Bhisikar, A., Sharma, M., & Nag, R. (2022). Understanding the effect of strategic business analytics on strategies for achieving competitive advantage: Qualitative research on mobility and transportation sector. International Journal of Business Process Integration and Management, 11(2), 149-164. https://doi.org/10.1504/IJBPIM.2022.128745. Non paid Scopus, CiteScore 0.9
2. Kothari, S., Sharma, M. (2021). Impact of sensory marketing on brand loyalty and consumers purchase intention: A quantitative study in the QSR industry, International Journal of Business and Globalization. (Inderscience journal & ABDC & non paid Scopus Indexed). https://www.inderscience.com/info/ingeneral/ forthcoming.php? jcode=ijbg. CiteScore 0.6.
3. Choubey, A., M. Sharma (2021) Implementation of robotics and its impact on sustainable banking: A futuristic study. Journal of Physics: Conference Series, Volume 1911, International Conference on Innovative Technology for Sustainable Development 2021 (ICITSD 2021) 27-29 January 2021, Chennai, India. https://iopscience.iop.org/article/10.1088/1742-6596/ 1911/1/012013
4. Ray, K., Sharma, M. (2020). Antecedents of Brand Strength and Its Impact on Global Branding of Indian IT Organizations. Journal of Asia Pacific Business, 21 (4). https://doi.org/10.1080/10599231.2020.1824525 (Routledge, Taylor and Francis Non Paid Scopus), CiteScore 2.0
5. Ray, K. and Sharma, M. (2020). Benchmarking global IT majors’ brand strength towards Global Branding of Asian IT organizations. International Journal of Business and Globalization, https://doi.org/10.1504/IJBG.2022.125951,  (Inderscience journal & ABDC & non paid Scopus Indexed).
6. Singh, A., Sharma, M. (2019). A Study of Brand Building through Green IT for sustainable development of IT companies in India. Journal of Green engineering, 9(1),1-33, River Publications (Non-paid Scopus)
7. Sharma M., Singh A. (2013). Green IT for Environmental Sustainability-Indian Context. International Journal of Applied Engineering Research, 8 (3),7-10. ISSN:0973-4562.

3. UGC Care Publications

• Chaturvedi, D.D., Sharma, M. (2014). Study of Cyclical Nature of Indian Real Estate. The Indian Journal of Commerce, 67(2) ISSN:0019-512X.
• Sharma M., Gupta S.L(2012). Determinants of Pricing Strategy in Indian Real Estate. The Indian Journal of Commerce, 65(4),64-74, ISSN:0019-512X

4. Peer Reviewed

1. Sharma M., Singh A. (2013). Relevance of Branding of Green IT for Sustainable development of IT companies. Journal of Clean Energy Technologies ,1 (3), 194-197.ISSN:1793-821X
2. Sharma, M., Choubey, A. (2021). A Qualitative Study on the Role of Information Technology in Indian Banking Sector, AIMA Journal of Management and Research, 15 (3/4) , ISSN 0974 – 497. (Peer Reviewed)

3. Sharma, M., Choubey, A. (2020). Resistance Towards Green Banking Adoption in Delhi -NCR: A Grounded Theory Approach, AIMA Journal of Management and Research, 14 (2/4) , ISSN 0974 – 497. (Peer Reviewed)

4. Sharma, M. (2016). Business Sense for Green Buildings. Journal of Civil Engineering and Environmental Technology 3 (1) ,Jan-March 2016, pp2349-8404;e-ISSN:2349-879X.
5. Sharma, M., Rai P. (2015). Barriers to Implement Green Building Strategy in Indian Real Estate. 3 (1o)(II), International Research Journal of Commerce, Business and Social Science .ISSN: 2277-9310.
6. Sharma, M., A, A. (2014). Counterfeit Products: Stumbling Block for Emerging Indian Luxury Market, International Journal of Business, Management & Social Sciences, 4 (1)(II), ISSN:2249-7468
7. Sharma M.& Singh A. (2013). Green IT Readiness-A conceptual framework for Sustainable IT. International Journal of Management, IT & Engineering,3 (4), 141-154.ISSN:2249-055.
8. Sharma M. Singh A.(2013). Green Buildings in India: an imperative for resource efficient future. International Journal of Civil Engineering and Applications, 3( 6), 28-31.ISSN 2249-426X..
9. Sharma, M., Sharma, P. (2013), Carbon Dioxide Capture Using Micro 2 First Algae Precipitation International Journal of Environmental Research and development.,3 (6), 52-55. ISSN: 2249-3131.
10. Chaturvedi, D.D., Sharma M. (2013). Economic Recession and Indian Real Estate-Hopes and Implications. The Global e Learning Journal, 2 (3). ISSN:2165-8080
11. Gupta, S.L., Sharma, M. (2007). Real Estate Retailing in India- an Exponential Phenomenon. MERI-Journal of Management &IT, 1(1), 15-26, ISSN: 0974-2093.

5. Text Boo­k/Book Chapter Published

1. Jahanvi, Sharma, M. (2022). Consumer Attitude Towards Sustainability in Fashion Industry Post Covid 19, 8^th Bienniel International Conference on Energy and Infrastructure Management, Pandit Deendayal Energy University, Gandhinagar. ISBN :978-93-90951-01-7.
2. Choubey, A., Sharma, M. (2022). Environmental apprehensions and banking: A study on consumer’s awareness and choice of Green Banking products and service, 2nd Pritam Singh Memorial (Prism) Conference, Indian Institute of Management Nagpur from November 17-19, 2022. ISBN : 9788195954605.
3. Dhyani, S., Sharma, M. (2020). Effect of communicating Corporate Social Responsibility through Social media on Brand image published in Digital Marketing Outreach-Future of Marketing Practices. ISBN 9780367137502 Routledge Publishers.
4. Jahnavi, Sharma, M. (2020). Make in India Initiative-Vocal for Local And Make them Global published in Economic Policy and Planning in India Post COVID-19 Bloomsbury India. ISBN:978-93-90513-68-0.
5. Kothari S., Sharma M. (2016). Use of Sensory Marketing as an Effective Strategy for Organisations” published in Strategic Human Resource and Business Management. Bharti Publications ISBN:978-93-85000-61-4, pp413-419.
6. Sharma, M., Amitabh, A. (2013). Green Marketing and Sustainable Development A Case Study of TERI University” published in Innovative Energy Technology Systems and Environmental Concerns: A Sustainable approach by Research India publications ISBN No.978-93-84144-81-4.
7. Gupta S.L., Sharma M. (2013). The dynamics of changing Promotion strategy in Indian Real state published in International Conclave on Innovations in Engineering and Management ICIEM 2013 by Wisdom Publication, ISBN:978-93-81505-71-7, pp1-8.
8. Sharma, M., Amitabh A. (2013). A Few Carats of Sheen: Jewellery Sector a propelling force for the Indian Economy published in Contemporary Issues of Finance& Business Management by Bharati Publications ISBN:978-93-81212-39-4, pp 192-200.
9. Chaturvedi, D.D., Sharma, M. (2012). Economic Recession and Indian Real Estate-Hopes and Implications, published in Mapping the Global Future Evolution Through Innovation and Excellence by Global Business and Technology Association with EBSCO Publishing, ISBN:1-932917-08-X, pp79-84.
10. Published Monograph on Retail Management (2008).

6. Workshops/Seminars/Conferences/Training Programmes participated and presented

1. 1. Indian Journal of Commerce
   2. Indian Productivity Council
   3. Registered Trainer at Botswana Training Authority