Birla Institute of Technology, Mesra
Faculty Image

Prof.(Dr.) Meenakshi Sharma

Joined Institute on : 5-Sep-2006

  • Professor
  • Management
  • Ph.D., MBA (Marketing), B.A.
Contact Address

A-7; Sector 1 Birla Institute of Technology, Mesra (Ranchi), Noida Campus

C-44; Sector 27 Noida

  • Phone Office - 09350647329
  • Phone Residence - 7701872749
  • Email - meenakshi@bitmesra.ac.in,
Work Experience

Teaching : 24 Years

Research : 16 Years

Individual: 14 Years
Professional Background
  1. Academic background

Degree

Passing Year

Name of Institution/University/Board

Ph.D.

1-10-2011

Birla Institute of Technology, Mesra, Ranchi

M.B.A.

1987-89

MONIRBA (Allahabad University

B.Tech/B.Sc./B.A

1985-87

Lucknow University

 

  1. Title of Ph.D Thesis and Award Year:

PhD in Management  from BIT Mesra, Noida Campus in 1-10-2011, thesis titled “A Study on Retailing Strategies on Real Estate Sector in India- a Macro Perspective”

Supervisor, Prof.(Dr.) S.L.Gupta ,BIT Noida Campus

 

  1. Professional Experience 

 

Organization

 

Designation

Duration

From

To

Birla Institute of Technology, Mesra (Ranchi) , Noida Campus

Professor

1-09-2024

 Till date

Birla Institute of Technology, Mesra (Ranchi) , Noida Campus

Associate Professor

01-07-2012

 1-09-2024

Birla Institute of Technology, Mesra (Ranchi) , Noida Campus

Assistant Professor

23-09-2011

30-06-2012

Birla Institute of Technology, Mesra (Ranchi) , Noida Campus

Lecturer

05-09-2006

22-09-2011

Amity Institute of Telecom

Lecturer

31-07-2006

04-09-2006

Gaborone Institute of Professional Studies

Marketing Manager

01-10-2003

01-03-2006

Ishan Institute of Management, Greater, Noida

Senior Faculty

01-05-1998

31-08-2000

Institute of Productivity & Management

Assistant Director

01-08-1990

10-03-1992

 


 
Research Areas

Marketing, Strategic Management, Consumer Behaviour, Green Marketing

 

Ph.D Level Supervision

 

Sl. No.

Name of The Candidate

Role (Main Guide/Co-Guide)

Year with date of submission

Status Awarded/under review

1

Aachal Amitabh

Main Guide: Dr.Meenakshi Sharma

Dr.Arun Mittal (Co Guide)

17.04.15

Awarded

2

Mr.Debdutta Chattopadhyay

Sole Guide

2019

Awarded

3

Anamica Singh

Sole Guide

 24-08- 2021

Awarded

4

Keshab Ray

Sole Guide

 06-08-2021

Awarded

5

Sunaina Kothari

Sole Guide

31-01-2023

Awarded

6

Jahanvi

Sole Guide

2-08-2023

Awarded

7

Arvind Bhisikar

Internal Guide: Dr.Meenakshi Sharma

External Guide: Dr.Rajiv Nag

29-08-2023

Awarded

8

Akanksha Choubey

Sole  Guide

 

Viva Voce on 21-03-2014

Awarded

9

Simmi Dhyani

Sole Guide

Submitted on 21-07-2023

Awarded
Publications

1. List of SCI, SSCI, SCIE, ESCI indexed Journal Papers    

  1. Sharma, M., Choubey, A. Impact of information technology on Indian banking sector. J Financ Serv Mark (2024). https://doi.org/10.1057/s41264-024-00287-3

Scopus; ESCI; IF 2.9.        

  1. Choubey, A., & Sharma, M. (2024). Effect of green integrated marketing communication on green purchase intention in Indian banking sector. Journal of Marketing Communications, 1–35. https://doi.org/10.1080/13527266.2024.2387848
  2. Jahanvi, Sharma, M. (2023).  Online Shopping & Fashion Apparel Brands: Factors Influencing Gen Z Behaviour, International Journal of Internet Marketing & Advertising, Vol. ahead-of-print No. ahead-of-print, DOI: 10.1504/IJIMA.2024.10061779, Inderscience Publications. https://www.inderscience.com/ info/ingeneral/forthcoming.php?jcode=ijima, Scopus, ESCI, Impact factor 1.3.
  3. Sharma, M. (2022). Determinants of Green Purchase Intention in Banking Sector, Journal of Environmental Planning and Management, Routledge Taylor & Francis, https://doi.org/10.1080/09640568.2022.2153653, SSCI & Scopus, Impact Factor 3.9, Q1.
  4. Singh, A., Sharma, M. (2022). Development of a ‘green IT brand image sustainability model for competitive advantage’. Environ Dev Sustain . https://doi.org/10.1007/s10668-021-02039-y. Impact Factor 4.9
  5. Choubey, A., Sharma, M. (2021) Green banking: The case of commercial banking Sector in Delhi NCR, Journal of Environmental Planning and Management, Routledge Taylor & Francis  https://doi.org/10.1080/09640568.2021.1955336 SSCI & Scopus, Impact Factor 3.9, Q1
  6. Sharma, M., Choubey, A. (2021). Green banking initiatives: a qualitative study on Indian banking sector. Environment, Development and Sustainability. https://doi.org/10.1007/s10668-021-01426-9 Springer (SSCI, IF 4.9).
  7. Jahanvi, Sharma, M. (2021). Brand respect: Conceptualization, scale development and validation. Journal of Business Research, 132(115-123. https://doi.org/10.1016/j.jbusres.2021.04.016 Elsevier. (SSCI, IF 11.3).
  8. Ray, K., Sharma, M. (2020). Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability. Corp Reputation Review. https://doi.org/10.1057/s41299-020-00097-y (Springer Palgrave journal & ABDC & non paid Scopus ESCI Indexed ,Impact Factor 1.9)
  9. Ray, K. and Sharma, M. (2019). Qualitative study of challenges and strategies of Indian IT organizations toward global branding. Benchmarking: An International Journal,27(2), 708-731. https://doi.org/10.1108/BIJ-09-2018-0279 (Emerald journal &ABDC & non paid Scopus ESCI Indexed). Impact Factor 5.6, Q1 category.
  10. Sharma, M. (2018). Development of a ‘Green Building Sustainability Model’ for Green Buildings in India ”, Journal of Cleaner Production, 190. https://doi.org/10.1016/j.jclepro.2018.04.154 .Indexed in SCIE, Impact factor 11.1.
  11. Chattopadhyay, D., Sharma, M. (2017). Prospect of Intended Nationally Determined Conribution target achievement by Indian Power Sector. Clean Technology & Environmental Policy, https://link.springer.com/article/10.1007/s10098-017-1356-7 Indexed in SCIE, Scopus, Impact factor 4.3

2. Scopus

  1. Bhisikar, A., Sharma, M., & Nag, R. (2022). Understanding the effect of strategic business analytics on strategies for achieving competitive advantage: Qualitative research on mobility and transportation sector. International Journal of Business Process Integration and Management, 11(2), 149-164. https://doi.org/10.1504/IJBPIM.2022.128745. Non paid Scopus, CiteScore 0.9
  2. Kothari, S., Sharma, M. (2021). Impact of sensory marketing on brand loyalty and consumers purchase intention: A quantitative study in the QSR industry, International Journal of Business and Globalization. (Inderscience journal & ABDC & non paid Scopus Indexed). https://www.inderscience.com/info/ingeneral/ forthcoming.php? jcode=ijbg. CiteScore 0.6.
  3. Choubey, A., M. Sharma (2021) Implementation of robotics and its impact on sustainable banking: A futuristic study. Journal of Physics: Conference Series, Volume 1911, International Conference on Innovative Technology for Sustainable Development 2021 (ICITSD 2021) 27-29 January 2021, Chennai, India. https://iopscience.iop.org/article/10.1088/1742-6596/ 1911/1/012013
  4. Ray, K., Sharma, M. (2020). Antecedents of Brand Strength and Its Impact on Global Branding of Indian IT Organizations. Journal of Asia Pacific Business, 21 (4). https://doi.org/10.1080/10599231.2020.1824525 (Routledge, Taylor and Francis Non Paid Scopus), CiteScore 2.0
  5. Ray, K. and Sharma, M. (2020). Benchmarking global IT majors’ brand strength towards Global Branding of Asian IT organizations. International Journal of Business and Globalization, https://doi.org/10.1504/IJBG.2022.125951,  (Inderscience journal & ABDC & non paid Scopus Indexed).
  6. Singh, A., Sharma, M. (2019). A Study of Brand Building through Green IT for sustainable development of IT companies in India. Journal of Green engineering, 9(1),1-33, River Publications (Non-paid Scopus)
  7. Sharma M., Singh A. (2013). Green IT for Environmental Sustainability-Indian Context. International Journal of Applied Engineering Research, 8 (3),7-10. ISSN:0973-4562.
  1. UGC Care Publications
  • Chaturvedi, D.D., Sharma, M. (2014). Study of Cyclical Nature of Indian Real Estate. The Indian Journal of Commerce, 67(2) ISSN:0019-512X.
  • Sharma M., Gupta S.L(2012). Determinants of Pricing Strategy in Indian Real Estate. The Indian Journal of Commerce, 65(4),64-74, ISSN:0019-512X
  1. Peer Reviewed
  1. Sharma M., Singh A. (2013). Relevance of Branding of Green IT for Sustainable development of IT companies. Journal of Clean Energy Technologies ,1 (3), 194-197.ISSN:1793-821X
  2. Sharma, M., Choubey, A. (2021). A Qualitative Study on the Role of Information Technology in Indian Banking Sector, AIMA Journal of Management and Research, 15 (3/4) , ISSN 0974 – 497. (Peer Reviewed)
  1. Sharma, M., Choubey, A. (2020). Resistance Towards Green Banking Adoption in Delhi -NCR: A Grounded Theory Approach, AIMA Journal of Management and Research, 14 (2/4) , ISSN 0974 – 497. (Peer Reviewed)
  1. Sharma, M. (2016). Business Sense for Green Buildings. Journal of Civil Engineering and Environmental Technology 3 (1) ,Jan-March 2016, pp2349-8404;e-ISSN:2349-879X.
  2. Sharma, M., Rai P. (2015). Barriers to Implement Green Building Strategy in Indian Real Estate. 3 (1o)(II), International Research Journal of Commerce, Business and Social Science .ISSN: 2277-9310.
  3. Sharma, M., A, A. (2014). Counterfeit Products: Stumbling Block for Emerging Indian Luxury Market, International Journal of Business, Management & Social Sciences, 4 (1)(II), ISSN:2249-7468
  4. Sharma M.& Singh A. (2013). Green IT Readiness-A conceptual framework for Sustainable IT. International Journal of Management, IT & Engineering,3 (4), 141-154.ISSN:2249-055.
  5. Sharma M. Singh A.(2013). Green Buildings in India: an imperative for resource efficient future. International Journal of Civil Engineering and Applications, 3( 6), 28-31.ISSN 2249-426X..
  6. Sharma, M., Sharma, P. (2013), Carbon Dioxide Capture Using Micro 2 First Algae Precipitation International Journal of Environmental Research and development.,3 (6), 52-55. ISSN: 2249-3131.
  7. Chaturvedi, D.D., Sharma M. (2013). Economic Recession and Indian Real Estate-Hopes and Implications. The Global e Learning Journal, 2 (3). ISSN:2165-8080
  8. Gupta, S.L., Sharma, M. (2007). Real Estate Retailing in India- an Exponential Phenomenon. MERI-Journal of Management &IT, 1(1), 15-26, ISSN: 0974-2093.
  1. Text Boo­k/Book Chapter Published
  1. Jahanvi, Sharma, M. (2022). Consumer Attitude Towards Sustainability in Fashion Industry Post Covid 19, 8th Bienniel International Conference on Energy and Infrastructure Management, Pandit Deendayal Energy University, Gandhinagar. ISBN :978-93-90951-01-7.
  2. Choubey, A., Sharma, M. (2022). Environmental apprehensions and banking: A study on consumer’s awareness and choice of Green Banking products and service, 2nd Pritam Singh Memorial (Prism) Conference, Indian Institute of Management Nagpur from November 17-19, 2022. ISBN : 9788195954605.
  3. Dhyani, S., Sharma, M. (2020). Effect of communicating Corporate Social Responsibility through Social media on Brand image published in Digital Marketing Outreach-Future of Marketing Practices. ISBN 9780367137502 Routledge Publishers.
  4. Jahnavi, Sharma, M. (2020). Make in India Initiative-Vocal for Local And Make them Global published in Economic Policy and Planning in India Post COVID-19 Bloomsbury India. ISBN:978-93-90513-68-0.
  5. Kothari S., Sharma M. (2016). Use of Sensory Marketing as an Effective Strategy for Organisations” published in Strategic Human Resource and Business Management. Bharti Publications ISBN:978-93-85000-61-4, pp413-419.
  6. Sharma, M., Amitabh, A. (2013). Green Marketing and Sustainable Development A Case Study of TERI University” published in Innovative Energy Technology Systems and Environmental Concerns: A Sustainable approach by Research India publications ISBN No.978-93-84144-81-4.
  7. Gupta S.L., Sharma M. (2013). The dynamics of changing Promotion strategy in Indian Real state published in International Conclave on Innovations in Engineering and Management ICIEM 2013 by Wisdom Publication, ISBN:978-93-81505-71-7, pp1-8.
  8. Sharma, M., Amitabh A. (2013). A Few Carats of Sheen: Jewellery Sector a propelling force for the Indian Economy published in Contemporary Issues of Finance& Business Management by Bharati Publications ISBN:978-93-81212-39-4, pp 192-200.
  9. Chaturvedi, D.D., Sharma, M. (2012). Economic Recession and Indian Real Estate-Hopes and Implications, published in Mapping the Global Future Evolution Through Innovation and Excellence by Global Business and Technology Association with EBSCO Publishing, ISBN:1-932917-08-X, pp79-84.
  10. Published Monograph on Retail Management (2008).
  1. Workshops/Seminars/Conferences/Training Programmes participated and presented

Title of paper

 

Details of Seminar/Symposium/Workshop etc.

Organized by

Digital Migration and Survival of Fashion Industry Post New Normal

International Management Conference on

Post Covid Management Strategies: Recovery, Resilience & adaptation, April 23-24, 2021

IIM Bodhgaya

Implementation of robotics and its impact on sustainable banking: A futuristic study

First International Conference on Innovative Technology for Sustainable Development (ICITSD-2021), January 27-29, 2021

VIT, Vellore

Impact of sensory marketing on consumer behaviour

National Conference on Business Strategy in the VUCA World, October 15, 2020

 

J.C.Bose University of Science and Technology, Faridabad

Comparative Study of Asian IT Organisations with Global IT Majors towards Global Branding

 

3rd International Conference 2019 on “Challenges and opportunities in digital Era: Management & IT Practises”, 30th August, 2018

Ideal Institute of Management, New Delhi

Highs And Lows of Communicating Corporate Social Responsibility On Social Media,

2015 International Management Research Academy-IIM Banglore International Conference:Inclusive Growth & Profits with Purpose, December 16-18, 2016

 

Conf. Proceedings published ISBN:978-0-9573841-3-2

IMRA (London) & IIMB in Bengaluru

Challenges to Building Green in India

 

2015 International Management Research Academy-IIM Banglore International Conference:Inclusive Growth & Profits with Purpose, December 16-18, 2016

Conf. Proceedings published ISBN:978-0-9573841-3-2

IMRA (London) & IIMB in Bengaluru

Business Sense for Green Buildings

 

International Conference on Recent Advances in Civil Engineering, Architecture and Environmental Engineering for Sustainable Development

February 6, 2016

Krishi Sanskriti

Social Media: An upcoming marketing channel for Communication

 

Innovations in Management Practices, Tourism and Entrepreneurship: Opportunities and Challenges

November 12, 2016

ICSSR Sponsored National Conference

A Study of Challenges to Successful Implementation

of Green Building Strategy in India for  Sustainable Development,

 

International Conference on Telecommunication Technology

and Management (ICTTM-2015)IIT Delhi, Refreed Conf

  IIT Delhi

April 11-12 ,2015

Branding of Green IT for Sustainable IT

Companies

International Conference on Telecommunication Technology

And Management (ICTTM-2015)IIT Delhi, Refereed Conf Emerald Group Publishing Private Ltd.pp-

ISBN:

9780992680053

IIT Delhi

April 11-12 ,2015

A Case Study on Use of sensory Branding By Abercrombie and Fitch

IIT Delhi Conference on Brand Management

(CBM2016)

Conf. Proceedings published by Emerald ISBN: 9781786354112

IIT Delhi, India

April 11-12 ,2015

Effects of Communicating Corporate Social Responsibility through Social-Media on Brand Image

IIT Delhi Conference on Brand Management (CBM2016)

Conf. Proceedings published by Emerald

ISBN: 9781786354112

IIT Delhi, India

April 11-12 ,2015

Sensory Branding: An Effective Tool to Create a Strong Brand Platform

IIT Delhi Conference on Brand Management (CBM2016)

Conf. Proceedings published by Emerald

ISBN: 9781786354112

IIT Delhi, India

April 11-12 ,2015

Barriers to Implement Green Building Strategies in Indian Real Estate

World Empowerment and Sustainability

Indo Global Chamber of Commerce & INAAR

January 24, 2015

Counterfeit products: Stumbling block for the emerging Indian Luxury market

International Conference on Paradigm Shift in Commerce, Engineering. Technology and Social Science

K.J.Somaiya College of Arts, Commerce & Science, Kopargaon & Indo Global Chamber of Commerce, Industries and Agriculture

September 30,2014

Prospects of Renewable Energy in India: An Analysis from Climate Change Perspective

 

International Conference on Energy, Environment, Material and safety School of engineering

Cochin university of science and Technology

Dec 10th  -12th 2014

 

Prospects of Renewable Energy Development in India:An Analysis from Environmental Perspective

International Conference on Frontiers of Infrastructure Finance ICFIF 2014

 

IIT Kharagpur

November 13-15, 2014

Power Sector Development in India: An

analysis from climate change perspective

International Conference on

Green Technology for

Environmental Pollution

Prevention and Control

(ICGTEPC-2014)

September 27, 2014

Dept of Chemical

Engineering, NIIT

TRICHY

Green buildings in India: an imperative for resource efficient future

International Conference on “Sustainable Innovative Techniques In Civil and Environmental Engineering, June 5-6, 2013

(SITCEE-2013)

Krishi Sanskriti

 

Carbon Dioxide Capture Using Micro Algae Precipitation

World Congress on BFMIMSD-2013

May 25, 2013

Krishi Sanskriti

 

The Imperatives of Pricing Strategy

of Indian Real Estate

The 7th Biennial Conference

of The Hong Kong Economic

Association, Dec13,2012

 

Lingnan University &

Ch1inese University of

HongKong

 Green IT For Environment Sustainability- Indian Context

International Conference on Various Facets of Energy Technologies and its Management for Sustainable Development, March 16, 2013

  Krishi Sanskriti

Factors Affecting Consumer Buying Behavior towards Branded Jewellery: An Empirical Study

International Conference on Marketing Paradigms in Emerging Economies , December 4-5, 2012

Faculty of Management Studies, BHU

FDI in Indian Retail Sector: A Study of Issues, Challenges and Impacts of Latest Reforms

(Abstract Published in Journal of Indian Commerce  ISSN: 0019-512X

 

65th All India Commerce Conference of Indian Commerce Conference.

November 9-11, 2012

K.P.B. Hinduja College of Commerce, University of Mumbai

Green Marketing & Sustainable Development- A Case Study on TERI University

International Conference on “Agriculture, Forestry, Horticulture, Animal Science, Food Technology, Biodiversity and Climate Change- Sustainable Approach”

August 30- 31st , 2014

JNU, New Delhi

Economic recession and Real Estate

BIT National Management Conclave,

February 12-13, 2010

 BIT Noida Campus

FDI in Indian Retail Scenario

Retail marketing- Globally Emerging and Evolving Trends: Lessons for Developing Economies”

March 7-8, 2008

BVIMR, Delhi
Member of Professional Bodies
    1. Indian Journal of Commerce
    2. Indian Productivity Council
    3. Registered Trainer at Botswana Training Authority
Current Sponsored Projects

Title of Project

PI/Co-PI

Sponsoring Agency

Fund Value

Status

Green building in India: A Study of Issues, Challenges & Prospects for Sustainable Development

 

PI

UGC

Rs,6,54,600/-

Submitted

In 1-04-2015

Impact of Green Brand Image on Green Brand Equity and Green Purchase Intention in Indian Banking Sector

PI

ICSSR

RS.16,00,000

Submitted

In 2022