Assistant Professor - Dept of Management, BIT Patna - since 2019

Assistant Professor - Dept of Management - BIT Muscat, Oman - 13 years

Lecturer - Dept of Management, BIT Lalpur - 1 year

Research Associate - Dept of Management, BIT Mera - 2 years

Marketing Manager - Traveller's Orissa - Bhubaneswar, Odisha - 2 years

Area Sales Executive - Subham Softech Pvt Ltd - Bhubaneswar, Odisha - 2 years

Retail Marketing

Consumer Behaviour

Social Media Marketing

Digital Marketing

Hyper-personalised Advertisements

Gig Platform

Papers Published:

Chandel, J. K., & Varshney, S., Kumar, S. (2016). Perception of Host Community Towards Expansion of Tourism Activities in Oman. Tourism Innovations, 6(2), 1–9.

Kumar, S., Mishra, N. (2013). “Do retail stores’ attributes influence customer Satisfaction in India” TRANS Asian Journal of Marketing & Management Research, 2(2), 28-39. ISSN: 2279-0667

Kumar, S., Mishra, N., and Shrivastava, M. (2012). Salalah Khareef Season: A Trend Analysis of Visitors. Oman Symposium on Management 2012 Proceedings, 328-336.

Kumar, S, Mishra, N & Varshney, S.(2011). “Globalization and Growth of Indian Life Insurance Industry” International Journal of Research in Commerce & Management, 3(10), 7-9. ISSN: 0976:2813

Mishra, N., & Kumar, S. (2010). “Quality Management in Indian Service Sector” The Alternative, IX(2), 108-118. ISSN 0973-0451

Papers Presented:

Prasad, A., Kumar, S. (August 2024). Digital Marketing: From Evolution to Revolution. International Conference on Digital Transformation in Marketing for Sustainable Growth. ICFAI Business School, Jaipur. 

Prasad, A., Kumar, S. (May 2022). Review of Literature on Use of Digital Marketing in Indian MSMEs. International Conference on Sustainability: Research, Education and Practice. Department of Management, Birla Institute of Technology, Mesra, Ranchi. Pp. 83-103. Kripa-Drishti Publications, Pune. ISBN 978-93-94570-58-0

Kumar, S., & Mishra, N. (2017). Customer Satisfaction in e-Banking Sector in Oman. ShCT Management Seminar- Economic Growth in Oman Amidst Oil Crisis: A Diversified Strategic Approach. Shinas, Sultanate of Oman: Department of Business Studies, Shinas College of Technology.

Kumar, S., & Varshney, S. (2010). A Comparative Study of the Behaviour of Inbound Tourists of Different Nationalities Staying in Oman. 2nd Internation Conference on Applied Business and Economics (ICABE). Sohar, Sultanate of Oman: Faculty of Business, Sohar University.

Conferences/Workshops attended:

Participated in the conference on “International Conference on Knowledge Management and Resource Sharing” organised at WCAS on February 27-28, 2012.

Participated in a faculty development program on “Effective Communication” organised at WCAS on June 26, 2012.

Co-organised and gave a lecture in the training program on “Research Methods and Statistical Analysis” at WCAS from March to May, 2011.

Participated in a workshop on “Case Method of Teaching” organised at WCAS on November 4-5, 2009.

Participated in a workshop on “Research Proposal and Thesis Writing” organised at WCAS on December 16-17, 2009.

Ongoing Projects:

1. Urban Biodiversity Studies – collaborative engagement as knowledge partner institution, Phase I Urban areas (Research Grant); Funding agency – Bihar State Biodiversity Board; Amt. Sanctioned – Rs. 11 Lakhs; Co-PI

Completed Projects:

1.  Consultancy and Preparation of Perspective Plan for NFFW Program (Katihar & Araria); Funding Agency – Ministry of Rural Development, Govt. of Bihar; Amt. Sanctioned – Rs. 20 Lakhs; Co-PI

2. Professional Education and its Impact on Industrialisation in Tribal Region (Jharkhand & Chhatisgarh); Funding Agency – Ministry of Tribal Affairs, Govt. of India; Amt. Sanctioned – Rs. 2 Lakhs; Research Associate.

Book Chapters – Scopus Indexed

• Kumar, D., Shandilya, A. K., & Kumar, S. (2026). A global review of design thinking in education: A bibliometric perspective. In A. Ferrazza, V. Nadda, P. K. Tyagi, & A. Munna (Eds.), Empowering education with iterative models and design thinking (pp. 29–55). IGI Global. https://doi.org/10.4018/979-8-3373-7102-3.ch002
• Kumar, D., Shandilya, A. K., & Kumar, S. (2026). Innovations in hospitality marketing: Past, present, and future. In A. Shukla, K. Berry, N. Yadav, S. Sharma, & G. M. Villalobos (Eds.), Integrating social media tools into hotel operations and marketing (pp. 1–24). IGI Global. https://doi.org/10.4018/979-8-3373-6741-5.ch001
• Shandilya, A. K., Kumar, D., & Kumar, S. (2026). A scientometric analysis of gamification in urbanism: Trends and key themes. In R. Liu, V. C. Sharma, & P. K. Tyagi (Eds.), Addressing urban and spatial challenges through gamification (pp. 109–125). IGI Global. https://doi.org/10.4018/979-8-3373-5901-4.ch006

Headed the editorial Board for the conference proceedings on the event of  “International Conference on Sustainability: Research Education and Practice (SREP) 2022”  jointly organised by the Department of Management, BIT Mesra, Jaipur, Lalpur,  Noida & Patna Campuses held on 30 – 31st May, 2022.