Introduction:
The Department of Management, BIT Mesra, offers 5-Year Integrated Master of Business Administration. The first three years of the program shall be conducted at Lalpur Campus (Non-residential) and the last two years at the Mesra Campus (Residential). There is provision for optional exit with BBA degree after 3 years.
Program Education Objective (PEO) of the IMBA Program:
1. To impart knowledge of the fundamentals of Management theory and its application in problem solving.
2. To develop capabilities to select and apply appropriate tools for decision making required for solving complex managerial problems.
3. To develop capabilities in students to independently conduct theoretical as well as applied research.
4. To develop sound knowledge of the entrepreneurial process and inculcate creativity and innovation among students.
5. To produce industry ready graduates having highest regard for Personal & Institutional Integrity, Social Responsibility, Teamwork and Continuous Learning.
The department follows the philosophy of Outcome Based Education and therefore the teaching – learning process is student centric. The pedagogy is practical, hands on and real time, rather than merely theoretical. Case studies, Problem Solving Exercises, Role- Plays, Management Games and Presentations are extensively used. The curriculum is planned to facilitate learning in theory and practice of all aspects of the discipline of management ensuring the achievement of all the learning outcomes stated below:
• Demonstrate the knowledge of management science to solve complex corporate problems using limited resources
• Review literature, define and analyze management research problems.
• Identify business opportunities, design, and implement innovations in workspace.
• Apply reasoning informed by the contextual knowledge to assess societal, health, safety, legal and cultural issues, and the consequent responsibilities relevant to management practice.
• Apply ethical principles for making judicious managerial decisions.
• Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
• Communicate effectively with various stakeholders.
• Engage in independent and life-long learning.
The IMBA program structure comprises of 10 semesters. The curriculum of the first two years provides the foundation in “basic management” courses. The third year makes the students familiar with functional and sectoral specialization. The fourth- and fifth-year structure focuses on imparting in-depth training in conceptual and practical aspects of functional and sectoral specialization and integrating courses. The program is implemented with a very flexible choice-based credit system. The course structure and curriculum design are continuously updated to keep it contemporary and relevant.
The program is designed as per NEP 2020, with multiple entry and exit options at various levels which shall lead to Certificate, Diploma, BBA and MBA degree.
The curriculum offers Dual Functional Specialization in the following broad areas:
- Finance
- Human Resources
- Marketing
- Information Technology
- Operations
- Business Analytics
- Hospitality