Birla Institute of Technology, Mesra
Dr.Anand Prasad Sinha
Assistant Professor, Management
Ph.D, MBA, B.Sc
Contact Address
Permanent Address Kishore Ganj Rd No-1 Ranchi Jharkhand
Local Address Kishore Ganj Rd No-1Ranchi Jharkhand
Phone (Office) 06512275444
Phone Residence 09835127919
Email Id
Joined Institute on : 13-Apr-2002

  Work Experience
Teaching : 16 Years

Research : 5 Years

Individual: 2 Years

  Professional Background
  • Six months of work experience in (Net Master) as a Customer relation Officer, at Vishakapatnam (August 2000 to January 2001).
  • Business Executive in Jharkhand Yellow Information Pages at Ranchi (March 2001 to June 2001).
  • Area Sales Officer in Live Guard Engg. (p) Ltd, Delhi based company at Ranchi (July 2001 to April 2002).
  • Research Associate in BIT, Mesra (Dept of Mgt) (May 2002 to 2004) have done a project of DSIR, Ministry of India, New Delhi.
  • Sr. Research Associate in the Department of Management, BIT Mesra, Ranchi (May 2006 to May 2009)
  • Associate Lecturer in the Department of Management, BIT Mesra, Ranchi July 2009 to June 2016.
  •  Currently working as an Assistant Professor in the Department of Management, BIT Mesra, Ranchi June 2016 to Till date.

List of projects supervised (First- Degree/Higher-Degree/ Ph.D thesis)

  • For 3 weeks relating to a market share of consumer products (i.e Soap Detergent, Shampoo) News Papers, TV& Refrigerators (Durable products) by the people of Vishakapatnam.
  • Marketing projects are undertaken in Ranchi Dairy Ranchi with consideration to Management of Distribution Channel of Dairy product at Ranchi Dairy Ranchi (04/05/2000 to 19/06/2000).

Details of involvement in sponsored projects by any Government Agency or Industry:

  • Assisted sponsored project on Technology Management titled “Integration of Business Strategies with Technological Strategies of a Large Scale Public Sector Organization and its Influence of their Small and Medium Scale Suppliers” under the Department of Scientific and Industrial Research, New Delhi. The Final Project Report Submitted in 2005 


Teaching Areas

  • Management Principles and Practices (MBA- Students)
  • Marketing Management (UG-BE-Students)
  • Principles of Management (UG-BE-Students)
  • Business Ethics (MBA & UG-BE-Students)
  • Technology Management (MBA- Students)
  • Research Methodology ( Architecture Students)
  • Research Methodology ( Ph.d  Students)


  Research Areas

Management of Technology, Marketing Management & Service Innovation 

  Award and Honours
  1. Invited as a Resource Person in  National Conference  “ Emerging Trends in Innovative & Sustainable Business Practices”  from 13th to 14th Oct 2022 in Sarla Birla University,Ranchi, Jharkhand.  
  2. Awarded as a faculty Mentor received  first prize  Rs 1 Lakh  from IIC- BIT Mesra in BIT NISHAN-22 innovation context (Wheel Rover-  developed  prototype electric  power  tiller Tractor ) with our MBA Students Team Members, Aditya, Amit, Akash  & Abhishek – 21-23 Batch)
  3. Awarded as a faculty Mentor received  Rs 1 Lakh  from IIC- BIT Mesra in BIT NISHAN-21 innovation context (SHEO BIKES- Smart Hybrid Electric Optimistic Bikes under  “Battery Innovation Technology & Services”: -(Hybrid EV Cycle-Retro Fitting Model) which supports carbon-free hybrid cycle in the environment,  with our MBA Students Team Member  Himanshu Shekar – 20-22 Batch)
  4. Invited as a Resource Person for UGC Orientation Programme in Academic Staff College, Ranchi University Ranchi, June 2016.

Research Publications

International (Refereed Journal)

SCOPUS Indexed (Non Paid)-:5

  1.  Roy, Supriyo, Sanket , David cliff, Sinha, Anand Prasad (2023). Supply Chain Traceability: A Case Of Blockchain Modelling Application to Agro-Business Product In India,International  Journal of Sustainable Agricultural Management and Informatics. (Inderscience) Vol 9 (4) pp.295-319.  
  2. Aditi Nag, Neha Chaudhary, Anand Prasad Sinha, Divya Sinha, Smiriti Mishra (2023). Predictive Analytics- New Business Intelligence in SCM, International Journal Value Chain Management,(Inderscience) Vol.14 (3) pp. 325-345. 
  3. SinhaAnand Prasad  Srivastava, Praveen, Asthana, Ashok (2021). Customer Satisfaction and Loyalty for Online Food Services Provider in India: An Empirical Study., The Journal of Business Perspective, Sage Vision – Management Development Institute, (MDI, Gurgaon)., pp. 1–17.  DOI: 10.1177/09722629211034405.
  4. Sinha, Anand,Prasad, Chatterjee,P.K. Singh, Shailendra Kumar, Asthana, Ashok (2020). “Factors in technology management and its  performance: A case study of Indian open cast coal mining., International Journal Technology, Policy and Management,(Inderscience) Vol. 21, No. 4, pp.269-301.
  5.  Srivastava, S.K., Chandra, B., Sinha, Anand. Prasad (2018). Effectiveness of Knowledge Management on Customer Relationship Management in Hotel Business Performance. Journal of Environmental Management and Tourism, Volume 6(30),pp.1277- 1288.

SCOPUS Indexed (Paid)- : 4

  1.  Rohit Kr. Pandey, Anand Pd. Sinha, Sanjeev Kr. Srivastava, Gautam shandilya. (2020). A Study On Accessing Factors Leading To The Purchase Of Byju’s Educational Learning App -As A Curriculum ".International Journal of Mechanical and Production Engineering Research and Development (IJMPERD),Vol. 10, Issue 3, 1217–1230.ISSN(P): 2249-6890; ISSN(E): 2249-8001.
  2.  Sinha.A.P. Roy. Supriyo., (2016), Technology Management and its Implementations - a study with Central Coalfields Limited in Jharkhand State” ,  International Journal of Advanced Information Science and Technology , Vol-48,Issue-48,pp. 45-63. IJAIST, Singapore.
  3.  Sinha.A.P. Roy. Supriyo (2015),Strategic Planning towards Effective Management of New Technology in Open Cast Mines” , International Journal of  Emerging Technologies in Computational and Applied Sciences (IJETCAS) ,Vol- 3,Issue-11,pp.247-254.USA.
  4.  Sinha A.P., Jha P.C., (2013) “ The problems of public sector enterprises in Management of Technology” International Journal of Engineering, Business and  Enterprise Applications (IJEBEA) ,Vol -5,Issue-1,pp.105-107,USA.

 Others : 7

1. Anand Pd. Sinha, Praveen Srivastava, Rohit Kumar Pandey, Ashok Kumar Asthna, (2020) .The impact of human capital (talent) on Organizational performance: A study related to service sectors in India .JOURNAL OF CRITICAL REVIEWS, VOL 7, ISSUE 19, PP.6517-6535.

2. Anand Pd. Sinha, Sanjeev Kr. Srivastava, Rohit Kr. Pandey, ( 2019).Identification and Validation of CRM Factors on Customer Satisfaction and Loyalty in the Mid-Market Segments of the Hotel Industry. International Journal of Research in Advent Technology, Vol.7, No.11, pp.12-19, E-ISSN: 2321-9637,(Publons -WEB OF SCIENCE)

3. Sinha A.P., Jha P.C., (2017), The Impact of Training and Development on Technical Competence in Open Cast Coal Mines of CCL, International Research  Journal of Engineering and Technology (IRJET) Vol -04 Issue- 06 | June -2017.

4. Sinha A.P., Jha P.C., Roy. Supriyo., (2016), Strategic Planning Of Managing Technology In Indian Coal Mining Sector- A Critical Review, Science and    Engineering Applications, Vol-1, Issue-2,pp. 8-19, JFIPS, Japan.(Non-Paid)

5. Sinha A.P., Jha P.C., (2016), “Strategic Planning and Technology Management: A Case of Open Cast Mining Industry at Central Coalfields Limited. in the   state of Jharkhand, International journal of science & Engineering development Research , Vol-1,Issue-4,pp. 250 – 257, IJSDR, Gujrat. April-2016.

6. Sinha.A.P. (2014), “The Need And Effectiveness of Innovative Planning and in Technology Planning: A Special Study of Central Coalfields Ltd.”  SAARANSH,RKG, Journal of Management ,An International Bi-annual Refereed Research  Journal ,Vol- 5,Issue-2 , pp.35-38,RKG,JIT, Gaziabad.(Non-Paid)

7. Sinha. A.P., Jha. P.C., (2012). “The effectiveness of New Technology Planning and its Implementation in Central Coalfields Ltd. A Case Study” ., Journal of   Business and Management, published by, International organization Scientific Research, (USA),Vol -4,Issue-2, pp. 33-40. 

National  (Refereed Journal)

Others : 2

1. Sinha.A.P., Jha,P.C., (2010). “Knowledge Management: Making it happen for business organization, AURA, ISM Ranchi, ISSN:0976-7622,vol ,7 No.1 &2, ,pp.42-49. (Non-Paid)

2. Sinha.A.P.,, Baul Utpal, (2008)., Managing Technology in A Large Scale Public Sector Organization, The Alternative Vol.II,No:1&2,.pp 90-118. (Non-Paid)

International Conference (Presented Paper) : 6

       1. Choudhary Neha , Sinha.A.P. Mukherjee, Somnath. (2022). Exploring Employee Involvement in Service Innovation: Study of Indian Retail Banking               Sector, International Conference on Contemporary Issues in Emerging Markets (CIEMC 2022), to be held on 28th-29th, October 2022, IIM Bodhgaya

  1. Choudhary Neha , Sinha.A.P, Mukherjee, Somnath. (2022) . "Imperatives of Service Innovation on Customer Satisfaction and Loyalty: Perspective of Indian Retail Banking Sector", International Marketing Conference- to be held on 24th-25th August, 2022, IIM Shillong.
  1. Choudhary Neha , Sinha.A.P., Mukherjee, Somnath. (2022) . "Role of Service Innovation in Fostering Customer Satisfaction and Loyalty: A Critical Review " International Conference on Sustainability: Research, Education and Practice held on 30th -31st May, 2022, Department of Management, BIT Mesra, Ranchi.
  1.  Sinha.A.P. (2018). “Effective Management of Technology and its productivity in Open Cast Coal  Mining Industry with special reference to Central Coalfields Limited. Third “International Conference  on Facets of Business Excellence - FOBE 2018” at  Institute of Management Technology,  Ghaziabad.
  1.  Sinha.A.P. Roy. Supriyo. (2016), “Technological Innovation in Indian Coal Mining Sector: Effectiveness vs. Efficiency”, organized by Institute of Management Technology, Ghaziabad, published by Emerald.
  1. Sinha.A.P. Bhagat R.N. (2011). “Impact of coal mining on Environment and its effective management: A case study of piparwar coal mining in Jharkhand State. Sustainable Corporate Growth: Exploring New Frontiers in Technology and  Management, MTI, SAIL,Ranchi,ISBN:978-93-80697-94-9, Issue 1,.PP 109-118,.

National Conference (Presented Paper):1

 1. Asthana. Kumar., Sinha.A.P. (2019). A Comparative Study of Attitude and Job  Satisfaction of Male Female Teachers in NCR, Delhi.  “National Conference on Paradigm Shift in Management Practices for Fostering Excellence” (PSMPFE-2019) organized by New Delhi Institute of Management Studies, New Delhi on 2nd &3rd Feb 2019, pp.131-137.

Book Chapter Published: PEER-REVIEWED CHAPTER

  1. Anand Pd Sinha, Neha Choudhary, Rahul Rai, Ashok Kumar Asthana and Praveen Chandra Jha (2023)  Topic- “Factor Analysis for Technology Management and Its Effectiveness in Indian Opencast Coal Mining”  Edited Volume Recent Advances for Coal Energy in the 21st Century, Dr. Yongseung Yun, INTECHOPEN LIMITED,Rijeka: Prolaz M.K. Kozulic 2, 51000 Rijeka, Croatia London: 5 Princes Gate Court, London, SW7 2QJ, UK, (DOI: 10.5772/intechopen.112670)

Faculty Development Programme: 9

  1. Participated One week Faculty Development Programme on “R Crash Course for Absolute Beginners” organized by JVA Edutech, Lucknow from  21-25 May 21.
  2. Participated One week  Online National Faculty Development Program on Advanced Research Methods and Quantitative Data Analysis organized by JVA Edutech, Lucknow from 21st Sep 20 to 27th Sep 2020.
  3. Participated One week Online Faculty Development Programme on Outcome Based Education (OBE) & Online Learning-Teaching, organized by the Department of Management in collaboration with the Department of Hotel Management & Catering Technology from 29th June – 3rd July 2020.
  4. Participated One day Online Faculty Development ProgrammeHow to write a published paper in Springer and Elsevier organized by the Indian Academic and Research Association (IARA) in association with Jharkhand Rai University on 1st June 2020.
  5. Participated Two-week Faculty Development Programme on Contemporary HR Trends and Practice organized by the Department of Management BIT Mesra, on 6th April - 19th  April 2015.
  6. Participated Two-week Faculty Development Programme on Pedagogy for Outcome Base Management Education organized by the Department of Management BIT Mesra, on 21st April - 05th May 2015.
  7. Participated One-week Faculty Development Programme on Six Sigma tools and applications organized by the Department of  Production Engineering, BIT Mesra, Ranchi 25- 30th August 2014.
  8. Participated One-week Faculty Development Programme on Research Methodology and SPSS for Management Teachers organized by Institute of Science and Management, Pundag, Ranchi from 29.10.2012 to 3.11.2012.
  9.  Participated Two -weeks Faculty Development Programme on Innovation through entrepreneurship organized by the Institute of Science and Management, Pundag, Ranchi from 12 to 24 May 2009.

National Conference Attended -6

  1. Participated Online Innovation Ambassadsar (IA)Training foundation  Level programe ( Total 15 session of 30 contact hours) organized by MoE’s Innovation Cell & AICTE during IIC Calender 21-22.
  2. Participated “Regional Meet’ Institution’s Innovation Council MoE’s Innovation Cell  held on 2nd August 2022 in GuruNanak Institute of Technology, Kolkata
  3. Workshop Attended “IP & Entrepreneurship” under Mentor -Mentee Scheme Ministry of Education Innovation Cell  Govt. of India from 18th July to 19th JUly 2022 organized by Indian Institute of Technology (Indian Schools of Mines), Dhanbad in association with ACICIIT(ISM) Foundation.
  4. Participated IP/Awarness Training Programe under National Intectual Property Awarness Mission on 28th  April  2022 organized by Intectual Property Office,  Ministry of  Commerce & Industry Govt. of INDIA. 
  5. Attended the National Conference : "The Art and Science of Choosing an Effective Research Design and Quantitative Methods" organized by Presidency University, School of Commerce on 6th February 2021.
  6. Attended  the National Conference “ National Education Policy 2020” , organized by BIT Off-Campus Deoghar, on 24th March, 2021.


  Member of Professional Bodies

1. ISTE New Delhi

2. Eurasia Research(Teaching and Education Research Association (TERA))

  Member, Editorial Board

Departmental Official Responsibilities (Management Department)

  • Dept. Faculty Coordinator: (NAAC) Accreditation
  • Dept. Assistant Coordinator: NBA Accreditation till June 2021 (Right Now looking three Criteria 1, 3 & 6)
  • Dept. Faculty Coordinator (Reporting): Data collection and preparation for Annual Reports of the Department, NIRF, UGC, AICTE, NAAC, ARIIA, India Today Survey Report, Business Today Survey Report, Global Human Resource Development Centre Pvt. Ltd. Survey Report, Students Feedback Data collection for CO & PO, Off Campus Placement & Entrepreneurship Report, and  all  other preparing Department Reports like, Publication, Conference, Book/ Book Chapter, FDP Report, MDP Report, Workshop Report, Seminar & Hardware/Software data record, Managing Video Conferencing Equipment, Handling PA System etc.
  • Dept. Faculty Coordinator: MSTeam
  • Dept. Faculty Coordinator: INPODS Software for attainment Calculation of Course Outcomes & Programe Outcomes and Mapping  
  • Dept. Faculty Coordinator: BIO Metrix for attendance
  • Dept. Faculty Coordinator:  Students Activity for Industrial Visit

National Workshop Conducted under Department of Management , BIT Mesra Ranchi 

  • Organized as a  Joint Coordinator “National Research Development Workshop on  'Statistical Techniques and Data Analytics” from 10.06.2022 to 14.06.2022. ( Fund received Rs. 97,500/-)



  1. Associate Dean, Research Innovation & Entrepreneurship, BIT Mesra, Ranchi. 
  2. Co-Convenor      : Institution’s Innovation Council , BIT Mesra, Ranchi.
  3. Faculty Advisor  : Finance Club -BIT Mesra, Ranchi 


WEBINAR Organized under FINANCE CLUB -BIT Mesra

SL No.


Resource Person



“Effect of Financial Inclusion on Poverty Rate”


Dr. Anup Kr. Sinha
Managing Director
Aspen Research Service Pvt. Ltd, New Delhi

16th April 2021


“Economy and Financial Markets during the Pandemic”


Mr. Nishant Mohta
Entrepreneur Founder, Finlatics

24th May 2021


“Creating Building & Transforming Business & People opportunity for Early-stage Entrepreneur

Mr. Debashish Sen
CEO, Acelot Innovation Private Limited.

21st June 2021


“Growth & Career Opportunity as Charted Financial Analyst” 

Mr. Rahul Goyal
Chartered Accountants  /Company Secretary

26th June 2021


“How to Make your Money work for You”

Mr. Rohit Gupta
Vice president of Motilal Oswal

10th  July 2021


Turning Crisis into opportunity: Leveraging the digital   transformations”


Adya Singh, (Research analyst, Deloitte) & Shruti Shree, Business Analysts, AFFINE

31st July 2021


.“Path to your Dream Job” in association with Budding Analyst”

Mr. Kapil Makhija
Chief Manager, ICICI Bank

13thAugust 2021


Data Analytics and Impact on Financial Process and Reporting

Ms Manya Gaurav
Sales Operation Analyst, Quallcomm Inc, USA

9 5 Hacks for College Entrepreneurs Mr. Atul Singhal, Co-Founder & CEO of CUVETTE 5 Nov 2022


            1. BEHIND THE STUMPS INTO THE STATES,                                          -  22/05/2021 -30/05/21    (FINANCE CLUB)

2.  SPARE THE SENSEX                                                                                   -  15/08/21 -19/08/21        (FINANCE CLUB)

3.  LA CASA DE FINANCIA                                                                             -  09/10/21- 10/10/21         (FINANCE CLUB)

4.  BIT NISHAN-21                                                                                          -  23/10/21- 24/10/21         (FINANCE CLUB,EDC & IIC-BIT)

5.  QUIZANCE                                                                                                 -  22/12/2021- 23/12/21      (FINANCE CLUB & IIC-BIT))

6.   ENIGMA                                                                                                     -   26/02/22                               (FINANCE CLUB & IIC-BIT)

7.  SIRF EXCEL                                                                                               -    16/04/22                               (FINANCE CLUB)

8. TECHNOLOGY DAY CELEBRATION                                                    -11/05/2022                             (IIC-BIT MESRA)

9. TYCOON IN TUNE                                                                                  -    17/04/22                               (FINANCE CLUB)

10. BEHIND THE STUMPS INTO THE STATES                                   -   16/04/22                               (FINANCE CLUB)

11.HEDGEIT                                                                                                -    17/04/22                               (FINANCE CLUB)

12. WORLD EARTH DAY CELEBRATION                                           -18.04.22 to 22.04.2022           (IIC-BIT MESRA)

13. BUSINESS PLAN COMPETITION                                                 – 27/08/2022                              (FINANCE CLUB & IIC-BIT)

14. “COLLOQUIUM OF DEVELOPMENT ENTREPRENEURSHIP”     – 24/08/22                  (FINANCE CLUB, EDC & IIC-BIT)                                                                          

15.INVESTOR HAT                                                                                     -16/10/22                               (FINANCE CLUB)

16 . SIRF EXCEL-22                                                                                   - 17/10/22                                   (FINANCE CLUB)

17. BIT NISHAN-22                                                                                   -   5/11/22                                  (FINANCE CLUB,EDC & IIC-BIT)

Workshop Conducted under ( FINANCE CLUB -BIT MESRA)

  • 30 HRs Non-Credit Workshop on “Strategic Finance” (From 29th Jan 2022 to 9th April 2022)
  • “Derivatives & Quantitative Trading” (From 29th March 2022 to 30th March 22)