Birla Institute of Technology, Mesra
Dr. Shelly Srivastava
Assistant Professor, Management
Ph.D., MBA,PG Diploma in Mass Communication and Journalism, B.Com
Contact Address
Permanent Address Dept. of Management, BIT Mesra
Local Address Dept. of Management, BIT Mesra, Ranchi
Phone (Office) 06512275233
Phone Residence 09430764858
Email Id
Joined Institute on : 31-Jul-2007

  Research Areas
  • Capital Market
  • Investment Behaviour
  Award and Honours
  • Recipient of Gold Award in BLM2-ICAM4, international Joint E-conference for the paper titled “ICT acceptance in education during COVID -19: Analyzing the mediation role of Social Influence“. Conference was organised by CIRI in association with Taylor University, Malaysia and University of Kelaniya on 11th Sept.’21.
  • Recipient of "Award of Excellence" by IIT Mumbai for being amongst the top performer of the Faculty development program "Use of ICT in Education for Online and Blended Learning" conducted by IIT Mumbai from May 2nd, 2016 to July 10th, 2016.

Paper Published : 

  • Srivastava, P., Mishra, N., Srivastava, S. & Shivani, S. (2024), “Banking with Chatbots: The Role of Demographic and Personality Traits”, FIIB Business Review, onlinefirwst.  [Scopus Q2, ABDC – C, SAGE Publication] ISSN : 2319-7145, e-ISSN : 2455-2658.
  • Shelly Srivastava and Supriyo Roy (2023). Impact of Equity Investment Intention towards Behavior: An Empirical Analysis.VISION - The Journal of Business Perspective, 27(3), 329-346.  [SCOPUS INDEXED]
  • Srivastava P., Srivastava S., and Mishra N. (2023). Impact of e-servicescape on hotel booking intention: examining the moderating role of COVID-19, Consumer Behaviour in Tourism and Hospitality, Vol. ahead of Print No. ahead of print  [SCOPUS INDEXED]
  • Srivastava, P., Gupta, S.L., Mishra, N., Srivastava, S. & Mangala, S.K. (2022) Social Media Marketing and Brand Loyalty: Analyzing the Mediating Role of Brand Trust. Thailand and the World Economy, 40 (3), 55-68. [SCOPUS INdDEXED] 
  • Mishra, N., Gupta, S.L, Srivastava, P., Srivastava, S., & Kabir, M. (2022). Student Acceptance of social media in Higher Education: An application of UTAUT2 model. Thailand and The World Economy, 40(1), 88–108.
    Srivastava, P. & Srivastava, S. (2021) Analyzing the mediating role of facilitating condition toward online education during COVID-19. Education India: A quarterly Refereed Journal of Dialogues on Education, 10 (5), 113-122. [UGC LISTED]
  • Srivastava, S. (2015) Impact of CRM on Customer Loyalty and Retention - A case study of service Industry in Jharkhand, 2(1), 15-19.
  • Srivastava, P. & Srivastava, S. (2014) FDI in Hospitality Sector – A review, ASIAN MIRROR – International Journal of Research, 1(2), 34-44.
  • Srivastava, P., Shandilya, A.K. & Shelly S. (2012) Application and implementation of CRM in Hotels of developing cities- A case study of Ranchi. International Journal of Management, IT, and Engineering.  2(1), 271-294.
  • Srivastava P. & Srivastava S. (2012) Awareness of Customer Relation Management as a tool to retain customers in Hotel - A case study of Jharkhand, Anushandanika, Research Journal of Commerce and Business Management, 4(1), 10 -16.

Paper Presented : 

  • Srivastava, P. &  Srivastava, S. (2021) ICT Acceptance in education during COVID 19 : Analyzing the mediation role of Social Influence : paper presented in BLM2_ICAM4 An International Joint e-Conference on 11th Sept’21, organized by CIRI in collaboration with Taylor University, Malaysia, and University of Kelaniya.

  • Srivastava, S. (2021) Analyzing mediating role of Non-Financial Factor in retail investors decision making using PLS SEM paper presented in 3rd International Conference on Digital Economy & 14th Annual Indian Subcontinent Institute of Decision Sciences Conference (Building New Digital Ecosystems) , Dec 27 – 29, 2020, organized by Centre for Digital Economy, Indian Institute of Management (IIM) Raipur.

  • Srivastava, S. & Roy, S. (2020) 'Strategic Decision Making on Intention Behaviour Gap: An emperical study' paper presented in International Conference on Strategic Management, Decision Theory and Data Science, organised by Indian Association of Productivity, Quality & Reliability and CSIR-Central Glass & Ceramic Research Institute at  CSIR-CGCRI, Kolkata during January 4-6, 2020.
  • Srivastava, S. (2014)'Entrepreneurial Strategic Decision Making..Is it idiosyncratic' paper presented in National Seminar on Unleashing Entrepreneurship in India: Opportunities and Challenges on 3rd Sept. '14, organized by ICFAI University, Jharkhand at Ranchi.
  • Srivastava, S. (2008) ‘Switchover of quality manpower from Hotel Industry to Allied Sector” paper presented in National Conference on Indian Hospitality Industry – Contemporary Issues on 27th -28th March’08, organized by HNB Garhwal University at Rishikesh.

Workshop / Seminar/ Conference Attended:

  • Participated in one day workshop on "Effective & Efficient Online Teaching in the Age of Corona, A hands on Workshop" conducted by Indian Institiute of Technology, Bombay on May 17, 2020.
  • Participated in one week Faculty Development Program and online training on "Moodle Learning Management System" jointly organised by Spoken Tutorial Project, IIT Mumbai and Vidyalankar Institute of Information Technology- Mumbai from 20th April'20 to 25th April'20. 
  • Participated in two week course on "Digital Transformation in Teaching Learning Process" organised by TEQIP and funded by Ministry of HRD, Govt. of India, held on 6th to 22nd April 2020.
  • Participated in National Webinar entitled, "ICT Enabled Higher Education in India: Challenges and Opportunities" organized by Guru Angad Dev Teaching Learning Center, SGTB Khalsa College, University of Delhi under the Pandit Madan Mohan Malaviya National Mission on Teachers and Training (PMMMNMTT) of MHRD held on April 13, 2020.
  • Participated in Two days workshop "Participant Centered Learning" organised by Indian Institute of Management held during 25th - 26th May. 2019 at IIM Ranchi.
  • Participated in TEQIP III Sponsored Workshop on "Excellence in Pedagogy and Quantitative Research" held during 26th - 30th August 2019 at BIT Mesra, Ranchi.
  • Participated in two week faculty development programme on "Mentoring Educatios in Educational Technology" (FDP301x) conducted by Indian Institiute of Technology, Bombay from May 17, 2018 to July 05, 2018.
  • Participated in four week faculty development programme on "Use of ICT in Education for Online and Blended Learning" conducted by Indian Institiute of Technology, Bombay from May 2nd to July 10th 2016
  • Participated in UGC-sponsored "Orientation Program" organised by UGC-Academic Staff college, Ranchi University, Ranchi from 21st May 2012 to 17th June 2012.
  • Participated in UGC-sponsored refresher Course in "Financial Management" organised by UGC-Academic Staff college, Ranchi University, Ranchi from 10th June 2011 to 30th June 2011.
  • Participated in "Workshop on Effective Teaching" organised by BIT Mesra from 16th September to 20th September 2008. 
  Text and Reference Books
  • Srivastava, P., & Srivastava, S. (2021). Moodle Learning Management System. In S. L. Gupta, N. Kishor, N. Mishra, S. Mathur, & U. Gupta (Eds.), Transforming Higher Education Through Digitalization (1st ed., pp. 133–144). CRC Press, Taylor & Francis Group. 
  • Srivastava, P., Srivastava S., Gupta, S. L., & Mishra, N. (2021). Digital Learning Acceptance during COVID-19: A Sustainable Development Perspective. In V. Bali, V. Bhatnaga, S. Sinha, & P. Johri (Eds.), Disruptive Technologies for Society 5.0 (1st ed., pp. 317–326). CRC Press, Taylor & Francis Group. 
  • Chattoraj, A.K., Srivastava, P. & Srivastava, S. (2014) Ethical behavior and decision making in management. In New Approach in Human Resource and Marketing Management (pp 361-366). New Delhi, Bharti Publication. ISBN 9789381212806
  • Srivastava, S. & Roy, S. (2014) Entrepreneurial Strategic Decision it idiosyncratic  In Unleashing Entrepreneurship in India: Opportunities and Challenges, Ranchi, Jharkhand, Lords Publishing House. ISBN 9788192817859