Education Qualification

• Completed Ph.D in Marketing in 2023
• Completed MBA in Marketing and Finance in 2009. 
• Teaching various courses in BBA and MBA related to Marketing.
• Research in the field of Consumer Psychology with reference to Online Food Application

Members

• Actively engaged in the Technical activities conducted in Tech Vibes: An event of technical orientation of duration 2-3 days.
• Managing the database related to attendance record of  student for the Department of Management.
• Member of “ Blood Donation Camp”, conducted every year for a noble cause.
• Mentoring the Marketing Club and its activities to enhance knowledge and skills among the students related marketing aims towards satisfaction and value creation.
• Member of “ SARC- Jaipur”, to organize events to enhance knowledge and build strong Alumni Network and their participation.
• Member Secretary of the Publication Cell of the BIT, Mesra Off-Campus Jaipur
• Member of the Entrepreneurship Cell

Research Interest

• Consumer Psychology 
• Supply Chain
• E-Commerce
• Technologies like Cloud Kitchen and Block Chain Technology involvement in the supply chain of food.

Awards:

• “An Excellenace Award “ by Patrika Education, Rajasthan, Jaipur in 2004.
• Best Paper presented during the two days International Conference (Online), by the ICFAI Business School, Jaipur on Re-Imagineering Business and Management: The Emerging Landscape on 23rd & 24th March 2023.

Publication in Journal

• Kaul Mrinalini and Mathur Purvi , “ Impact of Digitalization on the Indian Economy and Requirement of Financial Literacy”, International Journal of Management and Applied Science (IJMAS), Vol.- 3, Issue- 4 ( P-IV )
• Mathur Purvi and Arora Ritu, " Impact of Demonetization on the Indian Retail industry before and after 10^th December, 2016”, International Journal of Development Research, Vol. 07, Issue, 07, pp.13993-13999, ISSN: 2230-9926, July, 2017
• Mathur Purvi and Mathur Vidhu, " Adolescent' s Psycho Orientation Towards Online Food Application Concerning India", ANVESAK A bi- annual Journal, Vol. 52, No. 4 ( III ), ISSN: 0378-4568, January - June, 2022.
• Mathur Purvi and Mathur Vidhu, “The Experiences, Challenges and Acceptance of Online Food Application by the Consumers and the Enhancement of Value Through Blockchain Technology”, Asia-Pacific Journal of Management Research and Innovation, Nov. 11^th , 2022, DOI: 10.1177/2319510X221135746, journals.sagepub.com/home/abr.
• Mathur Purvi and Mathur Vidhu, “ Teenagers Intention on Sustainable Development- A Food Delivery App-Based Analysis”, SDMIMD Journal of Management, UGC- Care Journal, ISSN: 2320-7906, DOI: 10.18311/sdmimd/2023/32470, SSCI, Web of Science Indexed.
• Mathur Purvi and Mathur Vidhu, “Consumer Purchase Intention and Behavior towards Cloud Kitchen (Pandemic opportunity) with reference to India: An empirical examination”, Jindal Journal of Business Research, Sage Publications,  UGC- Care,  https://doi.org/10.1177/22786821231166790. 
• Mathur Purvi and Mathur Vidhu, "Teens’ Behaviour towards Sustainability in context to the Online Food Application with reference to India", AIMS Journal of Management, UGC- Care, Accepted for publication on 11th April, 2023.

Presentation of Research Paper in Conference:

• Saksena Kirti Subhi and Mathur Purvi , “ Business Strategy for Sustainable Denelopment- With Reference to Indian Food Industry “, 4^th International Conference on “Harnessing Youth for Development, Sustainability and Happiness: Imperatives and Challenges for SAARC and Emerging Asian Countries ( ICHYDSH-2017)”
•  Sharma Padmesh and Mathur Purvi, “An Analysis on Best Practices for Sustainability in Business: With reference to Marketing Strategy”, 4^th International Conference on “Harnessing Youth for Development, Sustainability and Happiness: Imperatives and Challenges for SAARC and Emerging Asian Countries ( ICHYDSH-2017)”
• Mathur Purvi, " Competition in the Indian E- Commerce Industry with reference to Retail sector ", North American Society for Marketing Education in India ( NASMEI ), Summer Marketing Conference, Indian Institute of Management, Indore, 27-29 July, 2017
• Mathur Purvi, Mathur K Vidhu, “Enhancing Effecienciee in Food supply Chain Using Digitalization and Poka Yoke Approach”, ICOM-2022, ICFAI Hyderabad, 13-14 May, 2022
• Mathur Purvi, Mathur K Vidhu, “Wastage is caused by Consumer Anxiety about Food Shortages and Promotions- Pragmatic Review”, CERE 2022, Indian Institute of Management, Indore, 3-5 June, 2022
• Mathur Purvi, Mathur K Vidhu, “Cluster Analysis of Indian Teens’ Psychology towards the Online Food Application”, International Conference on ‘New Horizons in Commerce, Finance and Economics’ at Chinmay Vishwa Vidayapeeth with Shri Ram College of Commerce, University of Delhi, 16-17 February, 2023.
• Mathur Purvi, Mathur K Vidhu, "Psychology towards the sustainability in context to Online Food Applications- Pandemic Impact on India School Teenagers", International Conference (Online), by the ICFAI Business School, Jaipur on Re-Imagineering Business and Management: The Emerging Landscape on 23rd & 24th March 2023.
• Mathur Purvi, Mathur K Vidhu, "COVID-19 Transformed the Indian Teenagers’ Psycho Landscape towards Sustainability Requiring Technology emendation in Context to Online Food Application" , International Conference on Contemporary Trends in Multidisciplinary Research" ( ICCTMR 2023), by Birla Institute of Technology, Mesra, Jaipur Campus, 27-28 July, 2023.
• Mathur Purvi, Mathur K Vidhu, “Clustering the Indian Teens to Study their Psycho-Orientation to Measure Satisfaction and Attachment towards Online Food Application”, Immersive Technology and Experiences: Implications for Business and Society, by the MICA, Ahmedabad,  18-20^th January, 202
• Mathur Purvi, “Teens’ Behaviour towards Sustainability in context to the Online Food Application with reference to India”, Recent Trends in Engineering and Sciences (RTES-2024), by Birla Institute of Technology, Mesra, 29-30^th March, 2024

Book Chapters:

• Sharma Padmesh and Mathur Purvi, “An Analysis on Best Practices for Sustainability in Business: With reference to Marketing Strategy”, Youth-2025, Bloomsberg Publication, 2017
•  Saksena Kirti Subhi and Mathur Purvi , “ Business Strategy for Sustainable Development- With Reference to Indian Food Industry “, Youth-2025,  Bloomsberg Publication, 2017
•  Mathur Purvi, Mathur K Vidhu, "Re- Imagineering Business and Management: The Emerging Landscape”, IUP Publications of ICFAI Hyderabad, ISBN: 978-93-92377-44-0, 2023
• Mathur, P., Mathur, V.K. (2024). Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application. In: Heggde, G.S., Patra, S.K., Panda, R. (eds) Immersive Technology and Experiences. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-99-8834-1_8
• Mathur, P., Mathur, V.K. (2024). Cluster Analysis of Indian Teens’ Psychology Towards the Online Food Application Iyer R. Manjula, Prakash Surya (eds) Beyond Boundaries: Exploring New Avenues in Commerce, Finance, and Economics.. ISBN: 978-81-19757-69-5- Book Chapter got Published by Bharti Publication.

Participation in the Faculty Development Programme:

• “ Entrepreneurship Development”: Sponsored by Department of Science & Technology, Government of India, 15-27 Jan, 2013.
• “ R Training Program”, Sponsored by Spoken Tutorials, IIT Bombay, Funded by the National Mission on Education ICT, MHRD, Govt. of India, January, 2020
• “ Personal and Professional Effectiveness- For Academic Professionals”: Sponsored by ICFAI Business School, 6-10 Sept, 2021.
• “ Research Methods and Ethics- Publishing in Sensor Research”: Sponsored by IEEE Rajasthan Subsection and IEEE Sensor Council- Delhi Section, 21-25 Feb, 2022.
• "Inculcating Universal Human Values in Technical Education": Organized by All India Council for Technical Education ( AICTE), 6-10 June, 2022.

Participation in the Workshop:

• National Wokshop on “Data Analysis Using SPSS & EViews”, organized by the Centre for Research Innovation and Training (CRIT), IIS University, Jaipur, 24-29 Feb, 2020.
• Online National Research Development Workshop on " Statistical Techniques & Data Analytics", Department of Management, Birla Institute of Technology, Mesra, 10-14 June, 2022.

Events Organized:

• Organized webinar presentation on “Innovation for Competitive Advantage”- Dr. Abhishek Mishra, Associate Professor, Indian Institute of Management , Indore.
• Organized webinar presentation on “ Digital Transformation & Service Transition”-Mr. Aashish Singh, Program Director at HCL America Inc. and an alumnus of BIT Jaipur (MBA in IT Systems and Marketing).
• Member in the Organizing Committee in the International Conference on Innovations in Computing and Applications (ICICA- 2024), 22-23^rd May, 2024.

Student Projects Mentored:

• In 2022, Mentored projects at the UG level relates to Digital Marketing, Retail, and Consumer Durable Industry and Supply Chain effectiveness. 
• In 2023, Mentored projects at the UG level relates to Cloud Kitchen, Customer satisfaction towards OTT Platform, Retail effectiveness in context to the Indian Perfume Industry, Green Building (Sustainability in context to the Indian Real Estate Industry).
• In 2024, Mentored Projects at the UG levels relates to Artificial Intelligence impact assessment in Learning and Education Sector and on Telecom Sector, and Total Quality Management in Indian Retail Sector.

* Membership of Indian Marketing Retailing and Advertising Association ( IMRAA)

•  Reviewer in the IIMS Journal of Management Science, Sage Publications in October, 2023.