Dr. Abhaya Ranjan Srivastava

Work Experience
	Teaching : 20 Years Research : 20 Years Individual: 9 Years

Professional Background
	PhD (Management), PGDBM (Marketing), BE (Electronics)

Research Areas
	Retail Marketing, Employee Engagement, Digital Marketing, Social Media Marketing, Handicrafts marketing & promotion

Publications

Journals

Accepted

1. Title: Robotics & Hospitality Industry- A study of India’s First Robotic Restaurant “Robo chef”; Journal: Journal of Hospitality & Research ; 1^st Authors: K Sinha, Assistant Professor, GLA University, Mathura; 3^rd Author: P Koul, Assistant Professor, BharatiVidyapeeth, Mumbai (ISSN: 0973-4538) (ABDC Indexed)

Published

1.K Sinha, Srivastava AR & Garg H. Second Wave of Covid-19. What is known about it? Vidyabharti International Interdisciplinary Research Journal (Special Issue). 2021; 905-911; (ISSN: 2319-4979) (WoS indexed)

2. Kumari G, Shrivastava AR. The role of the state in saving Paitker painting in Jharkhand. Cr Res. 2021;12(1):79–104. DOI: https://doi.org/10.1386/crre_00041_1 (Scopus, EBSCO & ESCI indexed), (ISSN: 20404689, ONLINE: 20404697)

3. 4. Mishra N, Gupta, SL & Srivastava, AR. Influence of social media on Purchase Intention: A Study of Consumers in Oman. Indian Journal of Commerce. 2020; 73 (3): 77-91. (UGC Care List) (ISSN: Print:0019512X; Online: 2454-6801)

4. Kumari G, Srivastava AR. Orate or Utility: Millennial’s purchase intention for handicrafts. International Journal of Research in Management and Social Science April-June 2018;6(2):77-88. (Thomson Reuters & UGC Care List Indexed) (ISSN: 2322-0899)

5. Shandilya G, Singh S and Srivastava AR. Impact of Consumer’s Perception on the Service Quality of Fast-Food Sector. International Journal of Mechanical Engineering & Technology 2018; 9(2):74-87. (Scopus indexed) (ISSN: 0976-6340(Print); 0976-6359(Online)

6. Kumari G, Srivastava AR. Revival of Pyatker Painting through Craft Village: Study of Jharkhand. Journal of Rural & Industrial Development 2017;5(1):58-64 (ISSN: 2321-1873)

7. Sinha KK, Sahdeo SN, Srivastava AR. Effect of Digital Advertising and Marketing on Consumer Attitude in Automobile Sector. International Journal of Marketing & Business Communication 2016;5(1):2,35-43 (ISSN: 2277-484X).

8. Srivastava AR, Kumar A and Mishra N. Leadership-A Journey from a Manager to a Super Manager. International Journal of Leadership 2016;14(2):1-9 (ISSN: 2321-1865).

9. Srivastava AR, Singh S. Organised Retail & Purchase Decision. International Journal of Applied Business & Economic Research 2016.13(3):1-15; (ISSN: 0972-7302) (Scopus indexed)

10. Srivastava AR, Kumar P and Singh AK. Creating a More Predictable HR Function. International Journal of Economic Research 2016:13(5) (ISSN: 2349-2360. (Scopus indexed)

11. Srivastava AR. A study of preference of consumers in Multibrand Retailing. Prastuti 2016:5(1):1-13(ISSN: 2320-2262).

12. Kumari G, Srivastava AR. Role of E-Tailing in Boosting the Indian Economy. IJMFM 2016:4(4):27-36 ISSN:2348 –3954 (Online) 2349 –2546 (Print).

13. Srivastava AR, Singh S and Agrawal AM. Importance of Services for Organised Retail-A study of Jharkhand. Prastuti 2014;3(1)01-07 (ISSN: 2320-2262).

14. Srivastava AR, Singh S. Impact of Technology in Attracting Retail Customers. Prastuti 2013; 1(1):62-69 (ISSN: 2320-2262).

15. Srivastava AR, Singh S. Role of Price & Variety in Success of Organised Retailing-An Empirical Study. Optimization 2013;6(2)43-51(ISSN: 0974-0988).

16. Srivastava AR, Singh S. Importance of Branding in Organised Retailing in Jharkhand. Bizcraft 2013;7(1)15-23(ISSN: 2231-0231).

17. Srivastava AR, Singh S. Convenience as a Success Factor in Organised Retailing-A Study of Jharkhand Region. Bizcraft 2012-13;6(2)59-66(ISSN: 2231-0231).

18. Srivastava AR, Singh S. Role of promotions in success of Organised Retail in Jharkhand-An Empirical study. Prastuti 2013;2(1)84-91 (ISSN: 2320-2262).

19. Srivastava AR, Singh S. Identifying factors in choice of Organised Retail-A study in Jharkhand. Prastuti 2013;1(2) (ISSN: 2320-2262).

Conference Proceedings

1. Yadav P and Srivastava AR. Impact of HRM Practices on Employee Engagement in Indian Private Banks In International Conf. “Sustainability: Research, Education & Practice (SREP 2022); May 30-31, 2022 at BIT Mesra, Ranchi; “Sustainability: Research, Education & Practice, Vol.-1 Sustainability & Human Resource, pp. 53-63; (ISBN: 978-93-94570-58-0)

2. Mishra N, Omairi TA and Srivastava AR. Impact of Employee Motivation on Job Satisfaction in Higher Education Institute in Oman. In: ICIEM, WCAS, Muscat, Oman, 24-25 Feb 2016, pp. 416-430. Muscat: ICIEM (ISBN: 978-99969-0-773-9)

3. Kumari G, Srivastava AR and Singh AK. How Pyatker Painting is Serving for the Livelihood of Chitrakars in Amadubi Village of Jharkhand. In: International Conference on ICABER, New Delhi, India 30-31 July 2016, pp.4633-4646. New Delhi: ICABER (ISSN: 0972-7302) (Scopus indexed)

4. Singh AK, Srivastava AR and Kumari G. Goods & Services Tax System: Strengths & Weaknesses. In: International Conference on ICABER, New Delhi, India 30-31 July 2016, paper no.56, pp.4305-4314. New Delhi: ICABER (ISSN: 0972-7302) (Scopus indexed)

5. Srivastava AR and Singh S. Factors Influencing the Success of Organised Retail-An Empirical Study. In: NSEES, ISM, Dhanbad, India, 6-7 Dec 2013, paper no.64, pp. 395-401. Dhanbad: ISM (ISBN: 978-93-83842-73-5)

6. Srivastava AR and Singh S. Preference factors of Organised Retail-An Empirical study of Young Indian Adults. In: International Conference on The Next Leap: Exploring New Paradigm in Business, CUJ, Ranchi, India, 6-7 Feb, 2014, paper no., pp. 404-416, (ISBN: 978-93-83842-10-0)

7. Mishra N, and Srivastava AR. Ethical & Legal Issues in Advertising in India. In: AD-IMPACT conference on Advertising and Brand Building, BIT Noida, Noida, India, 24-25 Aug 2007, paper no.4, pp.101-104

Book Chapters

1. Shandilya G and Srivastava AR. Digitalization of Education: Future Calling. In: Transforming Higher Education through Digitalization: Insights, Tools and Techniques.1^st Ed. India: CRC Press (Taylor & Francis Group), Nov 2021, ISBN: 9780367676292

2. Chakraborty S, Srivastava AR, and Gupta U. Application of Rubrics for the assessment of Students. In: Transforming Higher Education through Digitalization: Insights, Tools and Techniques. 1^st ed. CRC Press (Taylor & Francis Group), Nov 2021, ISBN: 9780367676292

3. Yadav P and Srivastava AR. Digitalization of Higher Education: Issues & challenges. In: Digitalization of Higher Education using Cloud Computing: Implications, Risk & Challenges.1^st Ed. India: Chapman & Hall/CRC Press (Taylor & Francis Group), Dec 2021, ISBN: 9781032066134 (Scopus Indexed)

4. Srivastava AR. Digitalization of Higher Education using Cloud Computing: Issues & challenges faced by Teachers. In: Digitalization of Higher Education using Cloud Computing: Implications, Risk & Challenges.1^st Ed. India: Chapman & Hall/CRC Press (Taylor & Francis Group), Dec 2021, ISBN: 9781032066134 (Scopus Indexed)

5. Srivastava AR and Singh S. An empirical study of Preference factors of Organised Retail. In: New Approach in Human Resource Management & Marketing Management.1^st Ed. New Delhi: Bharti Publications, 2014, pp. 420-429, ISBN: 9789381212806

6. Srivastava AR. Collaboration for Innovation. In: Creating Value through Innovation.1^st Ed. New Delhi: Shree Publishers & Distributors,2011, pp. 14-19, ISBN: 9788183293983.

PAPERS PRESENTED IN CONFERENCES/SEMINARS

1. Presented a paper in, Int. Conf. on Service Industry: Challenges & Opportunities; Year – 2006, Venue – BIT, International Centre, Muscat; Title: Prospects of Organised Retailing in India, Co-Author- Mr. N Mishra, Lecturer, Dept. of Management, BIT Muscat.

2. Presented a paper in Nat. Conf. “Enhancing Competitiveness – A Key Challenge to Globalisation”; Year-2009, Venue – Moti Lal Rastogi Institute of Management; Title: Globalisation & It’s Impact on Indian Economy, Co-Author- Mrs. S Srivastava, Research Scholar, Dept. of Commerce, BHU Varanasi.

3. Presented a paper in Nat. Seminar on “Innovation & Creativity on Business Excellence”; Year-2011, Venue – Indian School of Mines, Dhanbad; Title: Innovative Techniques in Retailing, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad.

4. Presented a paper in Nat. Conf. “Sustaining Success-A Tight Rope Walk”; Year-2013, Venue – GLA University, Mathura; Title: Role of Promotions in Success of Organised Retail, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad.

5. Presented a paper in Nat. Seminar on “Effectiveness, Ethics and Sustainability - The Measures of Organizational Excellence”; Year-2013, Venue – ISM, Dhanbad; Title: Factors Influencing the Success of Organised Retail-An Empirical Study, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad.

6. Presented a paper in Nat. Seminar on “Arresting Slowdown in Economy-Strategies for Turnaround”; Year-2014, Venue – GLA University, Mathura; Title: Significance of Services for Organised Retail- A Study of Jharkhand, Co-Author- Dr. S Singh, Associate Prof., Dept. of Management Studies, ISM, Dhanbad, Co-Author- Dr. A M Agrawal, Pro-Vice Chancellor, GLA University, Mathura.

7. Paper presented in Int. Marketing Conf. IIMC 2017 "A Dynamic Shift of 4G - Good Governance & Global Growth", Dec 15-16, 2017; Organised by GLA University, Mathura; Title: Changing Paradigm in Relationship Marketing Strategy of Corporate Governance in Organised Fast-Food Sector, Co-Author- G Shandilya, Assistant Prof., Dept. of HMCT, BIT Mesra

8. Paper presented in “Int. Conf. on Multidiciplinary Concepts in Management ICMCM 2023 ", Jun 30-July1, 2023; Organised by GL Bajaj Institute of Technology & Management, Greater Noida; Title: A study on Employee Engagement Factors and its influence on Job Satisfaction in the Regional Rural Banks, Co-Author- Pooja Yadav, Research Scholar, BIT Mesra.

Member of Professional Bodies
	Life member of Indian Society of Technical Education (ISTE)

Current Sponsored Projects

S.No.

Title

PI/

Co-PI

Duration (in months)

Total Funding received(Rs.)

Status

Name of Sponsoring/ Funding Agency

1

CO-PI in a Central Government project “National Food for Work Program” (Consultancy Value = Rs. 8.75Lacs). A perspective plan of Rs.318 Crores for five years (2005-2010) was prepared under NFFWP for Katihar, Bihar

CO-PI

18 months

Rs. 8.75Lacs

Completed in 2006

Department of Rural Development for the district Katihar funded by GOI under NFFWP ( converted to MNREGA)

2

CO-PI in a Central Government project “National Food for Work Program” (Consultancy Value = Rs. 8.75Lacs). A perspective plan of Rs.289 Crores for five years (2005-2010) was prepared under NFFWP for Araria, Bihar

CO-PI

18 months

Rs. 8.75Lacs

Completed in 2006

Department of Rural Development for the district Araria funded by GOI under NFFWP ( converted to MNREGA)

Text and Reference Books

Books: Determinants of Effectiveness of Organised Retailing. 1^st ed. Germany: LAP Lambert Academic Publishing, 2017 (ISBN:9783330060135)
Edited Books: (As Co-Editor) Sustainability: Resaerch, Education & Practice, 1^st ed. Kripa Dishti Publications, 2022 (ISBN: 978-93-94570-58-0) (a) Sustainability: Resaerch, Education & Practice Volume1 Sustainability & Human Resource (b) Sustainability: Resaerch, Education & Practice Volume2 Sustainability in Marketing Research & Practices (c)Sustainability: Resaerch, Education & Practice Volume3 Sustainability in Public Services & General Management

Fellow

S. No.	Name of scholar	Guidance Status	Title of PhD thesis	Status of research
1	Gaitri Kumari	Guide	Economic potential of handicraft enterprises in rural development: Study of Jharkhand	Awarded - 2021
2	Pooja Yadav	Guide	The Impact of Employee Engagement on Job Satisfaction and Turnover Intention of Employees Registered	Ongoing
3	Rupa Das	Co-Guide	Employee Well Being & Employee Branding	Ongoing

Member, Editorial Board

Member of Editorial Board

1) Journal: Amity Journal of Marketing, ISSN: 2455-975X; Publisher: Amity Journal of Allied Areas (ADMAA)

2)International Conference on “Sustainability: Research, Education and Practice” organised by BIT Mesra, Ranchi on May 30-31, 2022

WORKSHOP/TRAINING ORGANISED

Convenor for One Week online workshop on Digital Marketing during 4-8 July, 2022.
Team member in One day workshop for executives on “Managerial Skills” at “Waljat Colleges of Applied Science, Muscat” (Oman) on January 16, 2008.
Team member in training program on “Project Management for employees of Muscat Electricity Board, Oman” at “Waljat Colleges of Applied Science, Muscat” (Oman)in 2007

Birla Institute of Technology, Mesra

Dr. Abhaya Ranjan Srivastava Assistant Professor, Management PhD(IIT-ISM, Dhanbad), PGDBM, B.E	Contact Address
	Permanent Address	Behind Durga Mandir, Gayatri Colony Japlinganj, Ballia (U.P.)
	Local Address	Flat No. 103, Sree Narayana Enclave II Dumardaga, Ranchi (Jharkhand)
	Phone (Office)	9470137369
	Phone Residence	9470137369
	Email Id	abhayaranjan@bitmesra.ac.in
Joined Institute on : 7-Jan-2003