Birla Institute of Technology, Mesra
Dr. (Mrs.) Mili Dutta (Dey)
Assistant Professor, Management
Ph D(Management), NET(Management), MBA(Marketing, Human Resource Management), LLB, B. Sc. 		Contact Address
Permanent Address Ranchi
Local Address Birla Institute of Technology, off-campus-Lalpur Ranchi
Phone (Office) 0651
Phone Residence 0651
Email Id milidutta@bitmesra.ac.in
Joined Institute on : 4-Apr-2007
  Work Experience
 
Teaching : 15 Years

Research : 15 Years

Individual: 15 Years
  Professional Background
  Research Areas
 

My area of research is concerned with Corporate Social Responsibility ,Employer Branding and sensory marketing
  Award and Honours
 

Awarded certificate of excellence in reviewing by Journal of Economics ,Management and Trade
  Publications
 

Prasad, D. R., & Dutta, M. (2023). Indian Firms and Social Responsibility-An Analysis of Relationship between CSR Investment and Business Performance Using ESG Index in Central Coalfields Limited. European Economic Letters (EEL), 13(3), 276-281

Traymbak, S., Shukla, A., & Dutta, M. (2023). A Study of Reliability and Validity of Constructs of Neuromarketing Among Indian Consumers. Annals of Neurosciences, 09727531231181868.    https://journals.sagepub.com/doi/full/10.1177/09727531231181868

Role of Employees Social Media Stories in Employer Branding: A Qualitative Study , "Re-envisioning Organizations through Transformational Change ",Routledge Taylor and Francis Group,1,PP  53-74 ,2023  eBook ISBN9781003267751 DOI : 10.4324/9781003267751-5   https://www.taylorfrancis.com/chapters/edit/10.4324/9781003267751-5/role-employees-social-media-stories-employer-branding-qualitative-study-mili-dutta-shruti-traymbak-meghna-sharma-jimnee-deka   

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  •    Kumari, P., & Dutta, M. (2022). E-recruitment through social media: A regression analysis. International Journal of Health Sciences, 6(S6), 3749–3759. https://doi.org/10.53730/ijhs.v6nS6.10446https://sciencescholar.us/journal/index.php/ijhs/article/view/10446

  • Reliability and Construct Validity Assessment of Wong and Law Emotional Intelligence Scale and Satisfaction With Life Scale in the Indian Hospitality Industry, Annals of Neuroscience , pp 1-8, 2022,SAGE Journals https://doi.org/10.1177/09727531221100249

  •  Dutta, M.,Dutta, B.K.& Bhagat R .N. (2022). The rising Affluence of Social Media Promotion :An emerging Perspective to rise above the clutter, Bizcraft -Journal of Faculty of Management Science,Sept21-Feb22,Vol. 14 No. 2  pp 40-47 

  •  A Pathway  towards  Green India: Green Funds and Green Investment. Journal of Positive School Psychology, 6(2), 4151-4156,2022

  • The Changing Landscape Of Csr In India During Covid-19 And Response Of Indian Corporate ,Webology , Vol ume 18 ,Issue 5,1478-1492 ,2021 (ISSN: 1735-188X)

  • A study on internal migration of Labour in India and impact of COVID-19 on their Livelihood ,Digital Disruption & Transformation-A Multidisciplinary perspective ,KAAV Publications ,147-163 ,2021, ISBN: 978-93-91842-25-3

  • Heavy Engineering Corporation A 65 Year old History of operations and a massive history of Milestones: Both positive and negative ,Indian Traditional Wisdom-Revisiting the Relevance ,Bharati Prakashan ,61-65 ,2021

  •  Sensory Marketing and Its Role In Attracting Customers: A Conceptual Review. International Journal of Advanced Science and Technology, 29(7s), 5975-5983. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/26523
  • Employer Branding and its Role in Effective Recruitment, AIMS International Journal of Management Volume 14(2):89 ,July 2020 ,July 2020 ,DOI: 10.26573/2020.14.2.2 http://www.aims-international.org/AIMSijm/papers/14-2-2.pdf
  • Business Management Practices-New Trends and challenges , "Entrepreneurship:A journey from job seekers to job Providers", Bharti Publications ,pp 324-332 ,2018

 

  • CSR-The New Paradigm , "A Paradigm shift in the corporate culture with initiatives towards Social Responsibility" Bloomsbury Publication ,pp 302-317 ,2016

 

  • Paper published in conference proceedings at International Conference on Management & Information System, ICMIS 2013, Chitkara University, AUE, Bangkok on “Social Media Promotion in Emerging Market: An Indian Perspective, ISBN 978-81-924713-4-1

 

  • Paper publication in international journal , IJMRS's International Journal of Management Sciences, A Study on the Relationship between Emotional Labor, Job Satisfaction and Customer Satisfaction, IJMRS's International Journal of Management Sciences, ISSN 2277-968X ( Volume 03, Issue 03, Sept. 2014 ), http://www.ijmrs.com/Abstract.aspx?Paper=P11323104

 

 

 

  • Paper published in conference proceedings at International Conference on ‘Agripreneurship & Rural Development’ organised by FMS-Banaras Hindu University, titled “Role of Agri Entrepreneurs in the Growth of Food Processing Industry”, December 2009

 

 

  • Paper published in conference proceedings at Nirma International Conference (NICOM-2008) on Strategies and Trends in Marketing: A new Economy Perspective, titled ‘Impact Of Reliance Fresh on the Small and Marginal Farmers & Intermediaries’, MARKETING-A new perspective 2008, Pg:109-113 ,01Excel books,ISBN:978-81-7446-587-0

 

  • Published research paper in biannual Journal ‘Ideal Research Review’ titled “Promoting Horticulture through Value Addition in the System”, ISSN No.0973- 0583 , August 2007